Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore doesn’t see it this way.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

LeadSloth

OCTOBER 4, 2009

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Manticore Technology (booth 2). Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

Customer Experience Matrix

MARCH 26, 2009

There are two basic approaches to this: use a flow chart, or present a list of steps. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise. The area where this comes up more often than any other is the design of multi-step campaign flows.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). There are 10 presenters, each providing a very focused 15 minute presentation. On Day 2 (which is free to Day 1 attendees), representatives of platforms will be giving in-depth, 50 minute presentations of their applications.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Customer Experience Matrix

NOVEMBER 18, 2009

The table below presents a reasonably comprehensive list of demand generation (a.k.a. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1. I'll be flying cross country to attend, so you could too.) B2b marketing automation) vendors, with links to my reviews where I've written one.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

The Effective Marketer

MARCH 17, 2010

Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. Good balance between copy and design elements. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120