strategy 
Customer Experience Matrix
DECEMBER 13, 2011
The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. ease of use.
LeadSloth
AUGUST 25, 2010
With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Download it here.
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Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.
Webbiquity
JANUARY 27, 2011
It is made up of sales, service and—wait for it—marketing! So, where does Salesforce.com stand as a marketing automation solution? Marketing Automation Software Guide decided to answer this question. Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.
Smashmouth Marketing
OCTOBER 20, 2010
Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0
Customer Experience Matrix
DECEMBER 27, 2010
Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. In the interest of simplicity, my three charts will address marketers at small, medium and big companies. In practice, we all know that some small companies are very sophisticated marketers and some big companies are not.
Ambal's Amusings
DECEMBER 14, 2011
Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?
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