Paul Gillin

JUNE 29, 2013

I wish the IT organizations that still block Facebook and YouTube would get the message: Socializing has always been part of the workplace and is essential to worker satisfaction. Let people use these platforms. They will figure out how to apply them to the business.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

JULY 19, 2013

Did you know that e-mail still has a significantly higher conversion rate than any other B2B Web traffic source? Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. Blogs are search engine magnets and search is still the killer app for people researching purchases. It will be for a long time.

Social Media 50

Social Media Social Networks Facebook Statistics 50

Paul Gillin

AUGUST 26, 2011

She asked for a phone call, during which she apologized and offered a gift card, which arrived in the mail two days later. “I The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. YouTube has been one of its early successes. “We “It was a huge win for them. “.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

MARCH 1, 2012

That’s pretty lame, considering that YouTube has had its own social networking layer for years and that the previous social layer on top of Gmail – Google Buzz – went nowhere. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

DECEMBER 1, 2010

I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries. If you can’t fork over the $4,200 (and thanks to John Battelle and my friends at Procter & Gamble, I didn’t have to), it’s worth tuning in to the YouTube archive or watching the streamed coverage from next year’s event.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JULY 8, 2010

Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful.

Social Media 50

Social Media Media Copyright B to B 50