Biznology

AUGUST 10, 2010

Image via Wikipedia by Frank Reed. One thing I do depend on, though, is e-mail. One thing I do depend on, though, is e-mail. It's not so much e-mail itself but I actually use e-mail as a filter for the content that I have decided is really critical to me. Does e-mail work for you?

BtoB 80

BtoB RSS Wikipedia Content 80

Customer Experience Matrix

JULY 3, 2018

For historical perspective (and assuming Wikipedia is correct ), Acxiom got its start in 1969 compiling mailing lists from public sources such as telephone directories. But it’s still a milestone in the on-going evolution of the marketing industry. This makes total sense.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

B2B Memes

JANUARY 18, 2012

So when I found in my e-mail this morning an invitation from this site’s host, Siteground (an excellent provider, by the way, if you’re in search of one), to speak out on the subject, how could I refuse? No related posts.

Wikipedia 100

Wikipedia Analysis Media 100

Biznology

APRIL 12, 2012

Credit: Wikipedia. Aaron made several comparisons to e-mail in his post, which brought to mind my own love-hate relationship with e-mail over the years. I have been using e-mail longer than most people. Granted, I am old, but even for people my age, it was unusual to be using e-mail in the ’70s.

Social Media 80

Social Media Tools Media Wikipedia 80

Biznology

NOVEMBER 5, 2012

Photo credit: Wikipedia. But Kmart has an approach that I had not seen before, an e-mail appealing to your emotions: If you sell online, you know the problem. How many people place things in their carts but don’t come back? But all e-Commerce sites find a drop off when some percentage of their customers abandon their carts.

Online Marketing 80

Online Marketing Wikipedia Pricing Price 80

Parse.ly

NOVEMBER 5, 2021

There’s nothing wrong with starting your base on a social platform, but you have to find ways to move that audience into platforms that you can control, platforms where you get that first-party data, like blogs and e-mail newsletters. Then, you want to get to the revenue side as quickly as you can.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Biznology

MARCH 7, 2014

(Photo credit: Wikipedia). You can use this data to segment your list and create highly targeted mailings. That means, if you send out a mailing about an ebook , don’t put all four ebooks you have up on the landing page. If you want them to open your mailings, you have to give them a good reason. subject line.

Lead Generation 80

Lead Generation Landing Pages Tips Generation 80

Biznology

JUNE 21, 2011

Image via Wikipedia. Most retargeting is done by e-mail--if you know the address of someone who has come to your site, you can follow up with an offer to save the sale. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. What's not to like?

Wikipedia 80

Wikipedia Purchase Marketing Business 80

Biznology

NOVEMBER 30, 2011

Image via Wikipedia. At two HR contacts per site, using direct mail, we would have a mail plan of 12,000. Email to entirely cold prospects is too spammy to generate leads at a reasonable cost—and still doesn’t solve the universe size problem that we face with direct mail.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Adobe Experience Cloud Blog

JANUARY 8, 2014

E-mail: I first wrote about this one in October of 2008. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Email, NOT e-mail. ” While I don’t see this one used nearly as often as “e-mail”, it still pops up every so often. Here we go.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

E-mail: I first wrote about this one in October of 2008. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Email, NOT e-mail. ” While I don’t see this one used nearly as often as “e-mail”, it still pops up every so often. Here we go.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

ANNUITAS

JUNE 2, 2016

As per Wikipedia (emphasis is mine): “the purpose of programming is to find a sequence of instructions that will automate performing a specific task or solving a given problem.” A database contains a lead’s e-mail address, but the analyst needs the lead’s website. Every space or has been removed or replaced with a “-” or “.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Wikipedia 100

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). First, this isn’t purely a social media issue–it crops up for search marketing, e-mail marketing, and lots of other online marketing activities. Social media marketing should be integrated within cross-country markets. But there are other challenge for large global organizations.

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. The high rate of change in B2B—whether moving to a different a company, a new title, even a new mail stop—is obvious. It’s that time of the year when observers can’t resist making predictions about developments on the horizon. Invariably, 30% of the hands go up. So enough about big data.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

SEPTEMBER 6, 2011

Image via Wikipedia. In e-mail marketing, people unsubscribe. Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques.

Mobile Marketing 80

Mobile Marketing ROI Social Marketing Opt-out 80

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   You might be surprise that most often, outbound calls are going directly into voice mail.    Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned. To say things are changing is an understatement.  What is happening? 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Buzz Marketing for Technology

JUNE 27, 2008

Mailing lists. Search alerts. del.icio.us. waybackmachine. Intranet (through employer). Wiki pages. Formally published pages. Inside firewall blogs. Internal (through employer). Meriam-Webster. ray_ple.vym. 2007-02-05. vym 1.8.1.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Biznology

FEBRUARY 20, 2013

Photo credit: Wikipedia. Once they scroll down and finish reading your stellar content, they are much more likely to sign up for a mailing list, share the post on social media, comment, or even make a purchase. This would be the biggest story of the day that would be eye grabbing in hopes of selling more papers.

Wikipedia 80

Wikipedia Content Eye-Tracking CAN-SPAM 80

Biznology

JUNE 30, 2010

Image via Wikipedia. In a sense, a Facebook fan is no different than an e-mail address. That e-mail address is worth nothing if you don't have some valuable e-mail marketing tactics that make it worth something. Special offers, mailing lists—Graco has a chance to treat these prospective customers in special ways.

Facebook 80

Facebook Wikipedia Paid Search Agency Social Media 80

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

MAY 3, 2012

Photo credit: Wikipedia. So, when clients have more specialized needs they are looking for more specialized things, so I am much better off marketing myself as someone who specializes in those areas, rather than leaving the impression that I am equally adept at e-mail marketing, mobile marketing, and display advertising, which I am not.

Differentiation 80

Differentiation Wikipedia Mobile Advertising Paid Search Agency 80

Biznology

MAY 2, 2012

0 (Photo credit: Wikipedia). But you can’t compete on price with mail-order contact lens shops. While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Or on selection either. And who is doing any service?

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80

Hubspot

APRIL 6, 2018

This authorization will work similarly to the verification efforts Facebook identified in recent weeks when Product Management Director Rob Leathern spoke to a new ad review and verification process that will require all Page admins to submit government-issued IDs and provide a physical mailing address before they can publish any promoted content.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Biznology

AUGUST 26, 2014

Without catching fire — becoming a meme, becoming viral — ALS would be where too many nonprofit organizations are: begging for money using persistence, direct mail, and the rule of seven touches. Chain letters started as actual letters that one received in the mail. The ALS Ice Bucket Challenge is the perfect mind virus.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Biznology

NOVEMBER 3, 2011

Image via Wikipedia. If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. More recently, those invitations stopped coming as everyone decided that there’s no more room for new social networks.

Social Networks 80

Social Networks Wikipedia Profiling Linkedin 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. Direct mail, for example, is still an excellent prospecting tool due to the wide availability of highly targeted lists, and the impact of corporate spam filters and the dear old delete key, which reduces the productivity of email for cold prospecting. 3: Old media are dead. Au contraire.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Buzz Marketing for Technology

JULY 11, 2008

MediaWiki - the platform that Wikipedia, amongst many other wikis, runs on - is probably the best of the free self-hosted options. Post to relevant forums, blogs and mailing lists about what you are doing. Go back to those forums, blogs and mailing lists that you punted the idea around on and let them all know how it finished.

Wiki 100

Wiki Effectiveness Wikipedia Work Management 100

Biznology

JULY 15, 2010

Image via Wikipedia. If you send an e-mail to your boss about a problem you're having in the shipping department, he probably won't update his Facebook status with the information. I had several people talk to me about my recent post, " Do you know how to operate in public?

Public Relations 80

Public Relations Wikipedia Opinions Act-On 80

Buzz Marketing for Technology

JULY 21, 2008

Tips for Mastering E-mail Overload - Also have a look at Tips for Overcoming Email Overload. E-mail (required, never displayed). IO on Wikipedia. s Worst Enemy and 8 Ways to Avoid It - Tips for Bloggers on how to deal with IO. How to reduce information overload - Useful tips. s why they need special care ;-). 11|May|2008.

Resources 100

Resources Product RSS Digg 100

Biznology

JULY 28, 2015

So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. The only real reason why I use SM2 at all is because neither GroupHigh nor Inkybee supports bulk upload of search terms, only the bulk upload of URLs. Go git ’em, Tiger.

Research 80

Research Process Long Tail Marketing Blogger 80

Buzz Marketing for Technology

JUNE 27, 2008

Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources.

Wiki 100

Wiki Software Wikipedia Copyright 100

Biznology

JULY 28, 2010

Image via Wikipedia. I've been tweeting about the various symptoms and getting lots of help from people as to where to turn, both on Twitter, on e-mail, and even offline. I've been tweeting about the various symptoms and getting lots of help from people as to where to turn, both on Twitter, on e-mail, and even offline.

Spyware 80

Spyware Public Relations Wikipedia Internet Marketing 80

Biznology

AUGUST 4, 2010

Image via Wikipedia. magazine arrives in the mail. by Frank Reed. I have revealed in my last post that I am a bit of a sports fan. I am not a sports geek. I grew out of that a little while ago. While many get turned off by my kind, I will let you know that while I am not well-rounded, I am also not flat. Yes, that's right.a

Marketing Websites 80

Marketing Websites Wikipedia Internet Marketing Content 80

Paul Gillin

MARCH 17, 2013

Photo credit: Wikipedia). ’s Mail , but the criticism in both forums centers on Gates’ implied criticism of capitalism, which made him one of the richest people on earth. Bill Gates at the World Economic Forum ,2007. For one thing, Gates didn’t trash capitalism in general.

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Buzz Marketing for Technology

JULY 1, 2008

Using E-mail to Jumpstart your Newsgathering. We offer offers insights from a fact-checker for the Atlantic magazine, a talk with Wikipedia founder Jimmy Wales, a proposal for updating breaking news in a different way, and more. Tools for Citizen Journalists. Twelve Tips for Growing Positive Communities Online. Make Internet TV.

Screencast 100

Screencast Ethics Blogger Transparency 100

Buzz Marketing for Technology

JULY 24, 2008

“Washington, Wikipedia, and Web 3.0: MIT Laboratory for Computer Science and Artificial Intelligence. 3:45 p.m. – – Issue Debate. What is the Future of the Web? Please Register to Attend at the Auditorium: First Name. Organization. The World Wide Web changed the ways people work, play, communicate, collaborate, and educate.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Convince & Convert

MARCH 4, 2016

Evidence from peer-reviewed journals is always taken more seriously than evidence from a Wikipedia article. If you feel your infographic would be relevant to your mailing list, drop them a message with a thumbnail of the infographic included, and link back to your landing page.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141