Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.1%. Samsung Mail: 0.3%. Gmail: 28.1%.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.3%. Samsung Mail: 0.3%. Windows Live Mail: 0.1%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

SEPTEMBER 8, 2021

The top 3 email clients remain the same: Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail). Apple iPhone (Apple Mail on the iPhone) decreased its market share slightly, less than half a percentage point. Apple iPhone (iOS Mail): 38.2%. Apple Mail (macOS Mail): 10.4%. Mail: 4.3%.

Email Marketing 118

Email Marketing Mobile Marketing Lead Scoring Lead Ranking 118

The Point

MAY 19, 2020

Segmentation of key nurture tracks by persona, vertical, or lead source, using dynamic content where possible for maximum scalability. Integration of direct mail as a triggered flow step for high-value prospects, perhaps leveraging a sending platform like Sendoso.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Litmus

DECEMBER 17, 2021

Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. Yahoo Mail: 2.6%. Samsung Mail: 0.5%. Windows Live Mail: 0.1%. Apple iPhone (iOS Mail): 20.5%. Top email clients.

Privacy Protection 95

Privacy Protection Privacy Email Marketing Mobile Marketing 95

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Yahoo Mail: 2.6%. Apple: 57.2%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Litmus

SEPTEMBER 24, 2022

Apple Mail. Yahoo Mail. Apple Mail. Apple Mail. Yahoo Mail. Apple Mail. Yahoo Mail. Apple Mail. Yahoo Mail. end TEXT HOVER COLOR CHANGE --> Note that this effect is supported in: AOL. Hover effects: Fades. Hover effects: Background colors. Hover effects: Background images.

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.3%. Samsung Mail: 0.3%. Windows Live Mail: 0.08%.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. When we look at Apple Mail across the iPhone, iPad, and Mac, that combined share has grown to 49.7%.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.4%. Samsung Mail: 0.4%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Yahoo Mail: 2.8%. Samsung Mail: 0.6%. Windows Live Mail: 0.1%. Apple Mail Privacy Protection: 14.35%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.4%. Samsung Mail: 0.3%. Apple: 59.8%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Yahoo Mail: 2.5%. Apple: 57.4%.

Privacy Protection 85

Privacy Protection Email Marketing Privacy Stats 85

Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. The top 3 email clients are still Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail). Apple Mail: 10.1%. Mail: 4.7%. Samsung Mail: 0.8%.

Privacy Protection 91

Privacy Protection Privacy Email Marketing Personalization 91

Litmus

OCTOBER 8, 2021

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. The top 3 email clients are still Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail) both before and after MPP.

Privacy Protection 89

Privacy Protection Privacy Email Marketing Mobile Marketing 89

ViewPoint

APRIL 24, 2018

times more likely to respond to a quality multi-touch campaign (calls, voicemails, emails, and in some cases direct mail) than are their direct reports. The top 30% of your prospect base (larger organizations, in the right verticals, with the optimal environment, etc.) direct mail and personalized tele-prospecting outreach).”.

Validation 168

Validation Marketing Automation Lead Scoring Lead Ranking 168

Valasys

APRIL 10, 2024

Ideally, your mailing list should only contain promising leads and existing customers. Optimize for all formats, paying special attention to the vertical layout on smartphone screens. Second, it provides brass with tangible proof of the campaign’s usefulness and contribution. People who actually want to receive them.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Heinz Marketing

APRIL 26, 2023

You can start by vertical and then further segment those accounts based on their intent and engagement level. Build a multi-channel approach: Build a multi-channel approach that includes a combination of email, social media, direct mail, and other channels. You can also build a target account list based on your pre-defined ICP 3.

Ideal Customer Profiles 98

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 98

Litmus

APRIL 5, 2021

Apple Mail (up 2): 10.4%. Mail (up 1): 4.7%. Samsung Mail (up 2): 1.6%. Apple Mail grew to be the #3 most popular email client, up from #5 a year ago. Mail’s rank went up, but its actual email client market share went down. Samsung Mail. Mail takes the next spot with 11.6% Apple Mail.

Email Marketing 78

Email Marketing Lead Ranking Mobile Marketing Bandwidth 78

B2B Marketing Directions

SEPTEMBER 24, 2023

Most B2B marketers define their market(s) based on a combination of product/service characteristics and the attributes of their potential customers (company size, industry vertical, etc.). For example, most small business owners don't really want a company brochure, or a direct mail campaign, or, for that matter, a website.

Planning 71

Planning Verticals Buy Trigger Marketing 71

Heinz Marketing

JUNE 25, 2020

That surprise of getting an unexpected package in the mail, and the delight at seeing it is a gift in celebration of new child, or anniversary are key parts of these small client interactions that leave lasting impressions on people that they carry with them and may come back to if they act as a referral.

Practices 128

Practices Thought Leadership Best Practices Verticals 128

Liveintent

FEBRUARY 5, 2021

We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality. If you’re a marketer in one of these verticals, consider taking action across as many digital channels as possible in January.

Verticals 62

Verticals Budget Programs Planning Buzz 62

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

DemandBase

MARCH 11, 2019

As an ad destination, as a next step after a direct mail play, or as part of an email campaign. 2) Update current content for your industry vertical or buyer persona. How might you use these content collections ? Explore all three here.). Ideal for: One-to-few. 3) Organize content for easy, personalized sales outreach.

Account Based Marketing 85

Account Based Marketing Top of Funnel ABM Personalization 85

Launch Marketing

JULY 1, 2020

Factors could include identifying contacts by their role or industry vertical, knowing which customers only subscribe to a certain service or product line, or where prospects are in the sales pipeline.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

Launch Marketing

JULY 1, 2020

Factors could include identifying contacts by their role or industry vertical, knowing which customers only subscribe to a certain service or product line, or where prospects are in the sales pipeline.

B2B Marketing 122

B2B Marketing Campaigns Marketing Budget Planning 122

Litmus

APRIL 13, 2021

Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service. Direct Mail for Mac (formerly e3 Software). Vertical Response. It’s a rich and diverse landscape. Community Brands (includes Abila ). Conversica.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Litmus

JULY 8, 2019

Apple Mail, 7.5%. Mail, 6.3%. Samsung Mail, 1.6%. Mail has climbed up three spots, now ranking #6 in the email client market share. Mail accounted for 6.6% Mail opens? Mail, AOL, and Verizon—in 2018. Mail opens, making it the second most popular webmail environment. Outlook, 9.1%. in Q2 2018).

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

Kevin Indig

AUGUST 28, 2023

Elon Musk VS Zuckerberg cage fight campaign got us massive links in The Independent, Daily Mail, and many more news websites. The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords.

SERP 96

SERP FAQ Features Wikipedia 96

Porch Group Media

DECEMBER 6, 2022

Luci: V12 has already driven some really powerful changes in the home retail vertical. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. On the flip side, this home retailer is another interesting vertical that’s more about maintaining the home on a do-it-yourself basis.

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

Webbiquity

AUGUST 20, 2019

Anything you mail out is content. There’s also more of a move towards vertical graphics, rather than horizontal visuals, which are also easier to read on a mobile screen. Guest post by Ronita Mohan. Content marketing has become pretty much…just marketing. Anything you publish online is content.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Porch Group Media

AUGUST 29, 2022

When people think of mover marketing, and I’ve had a couple of people say this to me recently, they often think of direct mail. “Oh, I don’t do direct mail anymore.”. Sure, direct mail is important and you’re still getting those credit card offers in the mail and other types of catalogs and offers in the mail.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Cable Marketing & Strategy 52

Heinz Marketing

OCTOBER 5, 2020

We have a SAS solution that coordinates tactile marketing, direct mail, dimensional mail with your digital marketing efforts. And, we leverage a long history of printing expertise in order to have that entire vertical integration operating at peak capacity for all of our customers.” And we were able to prove that out.

Top of Funnel 119

Top of Funnel CMO Multi-Channel Work Management 119

Seismic

JANUARY 7, 2020

Guest article by Bobby Martin, CEO & Co-Founder of Vertical IQ. And this is where I got the idea that would eventually evolve into Vertical IQ. With actionable, easy-to-digest content covering more than 500 industries, Vertical IQ quickly turns you into an industry expert, helping you land new business and retain existing clients.

Ideal Customer Profiles 58

Ideal Customer Profiles Personalization Verticals Work Management 58

Marketing Craftmanship

MAY 13, 2020

Snail mail, which for decades was blocked by executive gatekeepers, is now such a rare occurrence that personal letters often receive immediate attention. Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Valasys

NOVEMBER 10, 2020

And practically, it is not possible to have experts in every vertical. To manage every aspect, various verticals must be functioning simultaneously. When it comes to marketing there are lots of elements involved such as content marketing, marketing research, social media marketing, lead generation, and sales. Cost Regulation-.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 93

DotDigital

NOVEMBER 8, 2021

Not only is it the preferred channel for businesses across every industry and in every vertical, but it’s also the channel of choice for customers and users around the world. and ‘how much are other businesses’ mailing lists growing by?’. Email is the unprecedented champion of marketing channels.

Advertising Benchmark 52

Advertising Benchmark Statistics Verticals Marketing Report 52