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Paul Gillin

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ComScore Data Illustrates But Also Obfuscates

Paul Gillin

That’s pretty lame, considering that YouTube has had its own social networking layer for years and that the previous social layer on top of Gmail – Google Buzz – went nowhere. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary. Give credit to Facebook.

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Did you know that e-mail still has a significantly higher conversion rate than any other B2B Web traffic source? ” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. .”

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. She asked for a phone call, during which she apologized and offered a gift card, which arrived in the mail two days later. “I YouTube has been one of its early successes. “We

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. SAP plays inline videos.

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Five Lessons From the Web 2.0 Summit

Paul Gillin

and Twitter. I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries. and Twitter. I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries. I had a chance to attend the recent Web 2.0 Here are five key insights I took away.

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Oracle’s Social Media Policy

Paul Gillin

Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall. Twitter, social networking sites). The Oracle Social Media Participation Policy applies to. Use Video Responsibly.

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How to Promote an Event with Social Media

Paul Gillin

Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Link to the event page from your e-mail signature line. AcmeForums).