Exo B2B

SEPTEMBER 19, 2023

Also white papers, videos, webinars and other content relevant to your B2B audience. This can include online channels such as social media and networks, e-mail marketing, websites, as well as offline channels such as events, trade shows, trade publications, etc.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. Request our 15 page white paper titled B2B Profiling, Targeting & Segmentation to learn more about segmentation for B2B).

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Well you could ask the same of content.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

markempa

APRIL 24, 2009

Please confirm the client’s availability to speak prior to submitting. Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Britton Manasco.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Webbiquity

FEBRUARY 10, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Growing existing customer business requires ongoing communication.

Twitter 100

Twitter Business Digg Thought Leadership 100

Customer Experience Matrix

OCTOBER 26, 2009

Here are the results: for prospects/leads for current customers corporate Web site 75% 70% social media 73% 72% custom content and media 70% 77% face-to-face events 69% 62% white papers / e-books 67% 52% Webcasts and virtual trade shows 64% 51% e-mail marketing 58% 78% online advertising 42% 13% direct mail promotions 33% 34% print advertising 33% (..)

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

NuSpark Consulting

JULY 9, 2010

Our proposal should consider the following: Your current e-mail platform costs. Are the costs and the amount of trade shows showing ROI. If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Our proposal should consider the following: Your current e-mail platform costs. Are the costs and the amount of trade shows showing ROI. If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

markempa

SEPTEMBER 9, 2013

We have all downloaded a white paper or attended a webinar. In the case of email, if we don’t know the sender, then we’re trying to see if the email is junk mail. How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Think back on that experience. The “from” field might be a clue.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Online Marketing Institute

FEBRUARY 22, 2011

Traditional, paper-based direct marketing is an increasing effective tool to reach your audiences. Until business to business marketers can track social media as accurately as direct mail and other forms of measurable media, direct marketing will stay around. + b2bmarketing

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Directive Agency

JUNE 13, 2018

One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. What type of direct mail? Retain more by reading? We got you. Here is the video abo ve in blog format. You’re welcome. ].

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources. I also share the results with vendors so they know how we performed. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

Anything Goes Marketing

OCTOBER 8, 2007

Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels. This will allow you to track the source if web visitors downloaded a white paper or purchased a product. The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Here are some examples of lead nurturing content ideas: What can you send via direct mail?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

DECEMBER 23, 2014

Whether it’s someone who downloaded a white paper or checklist from your website, gave you a card at a trade show or called in to your main number, you want to be paying attention to the company when assessing the strength of a lead. When crafting your response protocols, you’ll want to integrate voice mail and email.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking High Quality Lead 28

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. For sales, knocking on doors isn’t really an option.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. In both cases, you are going to end up with a plan that looks somewhat similar (a combination of programmatic offerings, trade media placements, suggestions for nurture, etc.). These firms are either.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. Outbound leads, such as cold calls and direct mail, only provide an average close rate of 1.7%. White papers. close rate. Case studies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. White Papers. Fashion Shows. Trade Show. RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job.

B to B 40

B to B Paid Content Social Media CMS Development 40

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. For sales, knocking on doors isn’t really an option.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

WebMarketCentral

JANUARY 11, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Growing existing customer business requires ongoing communication.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

Single Grain

APRIL 18, 2023

This process of lead generation involves various tactics — including content marketing, SEO, email marketing, PPC, trade shows — to bring your lead down the sales funnel until they make a sale: While businesses can handle these tactics in-house, hiring an agency is another option. Or do you use an omnichannel marketing approach?

Lead Ranking 52

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 52

Webbiquity

JANUARY 2, 2013

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. The most popular type of content: white papers, read by 88% of buyers. 74% of B2B marketers rate direct mail as very effective, while 72% say the same about live events and 71% call email marketing critical.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. White Papers. Fashion Shows. Trade Show. RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

markempa

DECEMBER 8, 2014

Include all of the people you could potentially sell to: people you’ve met at trade shows, who have spoken with your sales team and who have responded to your website. Find content – articles, blogs, white papers and the like – that addresses these issues. Volumes could be written about each bullet point.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 3, 2017

Many marketers believe that reaching a B2B customer means reaching them at their place of work, through something like an email blast or even traditional direct mail campaign. As they move into interest and evaluation, they will often download a white paper or study from the company’s website.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Biznology

MARCH 4, 2016

Consider when the trade shows and conferences in your industry are scheduled throughout the year. Digital media are faster to produce than direct mail. Direct mail. Trade show. Include a white paper offer, with response instructions, such as an 800 number or a web form URL, in your press releases.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80