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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail? The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Social Media is Simpler Than You Think

Webbiquity

Writing and mailing a letter to a company to complain about or praise their products or services is a lot of work. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. Social media reduces the friction of customer communications. Information Sharing.

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Content Marketing Tips for Lead Nurturing

markempa

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Here are some examples of lead nurturing content ideas: What can you send via direct mail?

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling. It is used to provide real-time communication and reduce the need for e-mail.

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How to Write a Strategic Marketing Plan

WebMarketCentral

This is really the "meat" of the plan, the action items. That ought to get you started!

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

Use e-mail for what e-mail is best at! And therefore reduce the e-mail overload by ad tech Email. E-mail is easy. 10 E-Mail Commandments by iMedia Connection. 3 Steps to Grow Your B2B E-mail List More Effectively by ClickZ. Pierre Khwanad laments that “we tend to use (email) all the time. It is quick.

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Mail (will not be published) (required). About Edith. « Free Personal Branding Teleseminar by A Brand You World Summit. 50 Habits of a Highly Effective Blogger. BlogWorld Las Vegas last week was awesome.

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