markempa

MARCH 30, 2007

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Or perhaps you’d like to do a targeted, direct-mail campaign to a select group of people on behalf of their salesperson. Some lists, intended for direct mail, do not include phone numbers or contacts.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

NOVEMBER 16, 2006

Main | E-mail and the phone have high response rates, DMA report finds » Podcast: Tradeshow and Event Marketing with Ruth Stevens Are you finding that trade shows or events are a “waste of time” for lead generation? Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. Now that is a different approach to marketing that has long shelf life and value.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

markempa

OCTOBER 22, 2005

Dimensional mail was close behind at 5.28 percent, and e-mail produced an average response rate of 3.39 The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

APRIL 18, 2005

The best lead generation techniques are: Your website Search engine marketing Outbound telemarketing Direct mail Trade shows (if the audience is highly qualified) Nigel includes a link to Ruths PPT slides via PDF. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Telemarketing 120

markempa

JUNE 29, 2007

They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JUNE 7, 2005

« Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships. Thats what this webcast is about. Thats what this webcast is about.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

SEPTEMBER 29, 2006

Inviting and following up on trade show attendees. Following up on direct mail campaigns. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Centralizing leads for profiling and scoring.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

MARCH 2, 2006

How can you make sure your e-mail message gets a response? How can you make sure your e-mail message gets a response? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What tactics work and which dont?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

JUNE 26, 2006

« Sales and Marketing as a Team: Five Tips to Improve Performance | Main | Direct mail for the complex sale that really works » Podcast: Duct Tape meets Lead Generation for the Complex Sale Im a guest on the Duct Tape Marketing Podcast today hosted by John Jantsch.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

DECEMBER 6, 2006

Those who subscribe to this blog via my feedblitz e-mail notification are already familiar with the blogletter concept. Those who subscribe to this blog via my feedblitz e-mail notification are already familiar with the blogletter concept. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

« E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

JUNE 27, 2006

« Direct mail for the complex sale that really works | Main | The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards » Podcast: Interview on the Cullinane & Green Report I was interviewed by podcasting experts Joe Cullinane and Roger Green on the Cullinane & Green Report.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

JANUARY 3, 2006

« E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation | Main | Top Six Lead Generation Challenges for the Complex Sale in 2006 » Its a New Year for Lead Generation for the Complex Sale Greetings and happy New Year! I got this milestone e-mail (for a first time author) from my editor at McGraw-Hill.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Anything Goes Marketing

OCTOBER 8, 2007

Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels. Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc. Query strings can help out there as well!

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

markempa

APRIL 6, 2006

Podcasting is already successfully used for: Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast. Podcasting is already successfully used for: Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 27, 2006

from marketing-blog.biz Marketing für Besserwerber Es war eine Riesenüberraschung, als uns gestern abend folgende E-Mail erreichte:Youre a Best Blog Winner!Hello Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Here are some examples of lead nurturing content ideas: What can you send via direct mail?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns. And don’t just make irrelevant pitches more often!

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

NOVEMBER 17, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

MAY 28, 2005

They created a 3-dimensional direct mail package including two baseballs signed by Mickey Mantle, Willie Mays and three baseball stands. They created a 3-dimensional direct mail package including two baseballs signed by Mickey Mantle, Willie Mays and three baseball stands. The pitch The company sells to senior executives big companies.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

WebMarketCentral

AUGUST 1, 2007

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.)

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Markempa

APRIL 30, 2019

It uses email, phone, events, and direct mail as channels to share different types of relevant content. As you get more advanced, you can move from a single track to a multi-track nurturing based on further segmentation. Repurpose content for nurturing Reuse the content you already have — repurpose it and use it in a new way.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

DECEMBER 30, 2011

It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling. It is used to provide real-time communication and reduce the need for e-mail.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

markempa

MARCH 2, 2007

« On giving away ideas | Main | Webcast: How to Precisely Define a "Lead" Before Marketing Begins » Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

WebMarketCentral

SEPTEMBER 24, 2007

Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Research E-mail Newsletters. E-mail Newsletters. Subscribe to our e-mail newsletters For more info on a specific newsletter, click the title. Webcast: Googles Universal Search for Business. The AMD Virtual Experience Virtual Trade Show.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100