ViewPoint

FEBRUARY 11, 2014

We talked about this issue and about the sustainable relevance of direct mail and cold calling. How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events? Social media and inbound sales are like the icing on the cake, she said.

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

ViewPoint

JANUARY 26, 2012

That compares to $7 billion spent on direct mail and $4.5 Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

MAY 9, 2013

It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. E-mail, search engine optimization and content marketing were the most popular B2B tactics. E-mail, search engine optimization and content marketing were the most popular B2B tactics.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

JUNE 15, 2012

Research indicates that prospects are completing 70% of the decision making process before they want to talk to a salesperson, but information sources for this self-education still needs to include direct mail pieces, emails and trade show participation. Use large flights of both direct mail and email.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

NOVEMBER 27, 2017

Especially focus on qualified lead sources such as trade show leads. Look to immediate events that can draw in potential buyers: webinars, local shows that you rejected before, etc. Look to immediate events that can draw in potential buyers: webinars, local shows that you rejected before, etc. More on nurture here.).

Forecasting 149

Forecasting Sales Qualified Leads Telemarketing Marketing Management 149

ViewPoint

MARCH 13, 2012

The follow-up takes many forms, email, mail, and telesalespeople who qualify and push the sales ready opportunities on to salespeople. “ What did we get for that $100K direct mail program?” ” “What have we gotten in return for the $200K spent on that trade show?

Sales Qualified Leads 120

Sales Qualified Leads Trade Show ROI Marketing Automation Services 120

ViewPoint

SEPTEMBER 24, 2015

Direct mail can be strikingly effective here if the perceived value is right. In person events are fine as giant trade shows with a big booth space. Don’t forget all of the additional channels beyond email, mobile, and social to communicate with your prospects.

Account Based Marketing 120

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Leads 120