The New Rules of Lead Generation: Book Review
The Effective Marketer
APRIL 30, 2013
Direct Mail. Trade Shows. The Basics and More. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Social Media Advertising. Display Advertising. Cold Calling.
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