Biznology

MARCH 23, 2018

Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Their direct mail is first-rate, including benefit-laden outer envelopes, a compelling offer to motivate response, supplemented by powerful calls to action and easy-to-use response vehicles. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

APRIL 11, 2018

Why just use them as giveaways at a trade shows and events? Free gift for signing up for our mailing list. When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Don’t wait for the next in-person event.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Biznology

MAY 17, 2018

Your other marketing investments probably manifest in the forms of brochures, blog posts, trade show displays, emails and custom PPT decks. Here is an example of an animated explainer video along with a PDF / direct mail piece that went along with it. It’s a one and done system that rarely delivers a huge R.O.I.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

Biznology

JUNE 7, 2018

Most of the time, you only see promotional products being given away in person at trade shows and other events. You can offer to send your branded gifts in the mail for free, but they are really in exchange for something. When they sign up, you will also collect their mailing address too.

Promotion 168

Promotion Design Product Brand Identity 168

Biznology

SEPTEMBER 14, 2021

All work would stop when the internal mail delivered our copies Monday afternoon, as we tried to scan its pages before our users (who also were subscribers) would start calling us with questions about the tech they were reading about in the latest issue. Now, of course, we have the internet and most of our publications are online.

Trade Show 104

Trade Show Internet Marketing Network Marketing Startups 104

Biznology

NOVEMBER 6, 2014

trade shows) that communicates the macro story and value proposition. These are typically e-based, but every now and then terrestrial mail is used. The voice mail message and the speed of call back. The very first call you receive as a follow up from attending a webinar, requesting a white paper or attending a trade show.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. We don’t all love networking events and trade shows.

Outreach 80

Outreach Trade Show Tips Guidelines 80