Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results
Act-On
SEPTEMBER 24, 2023
We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. At one point, we were in the top five search results for the term “Yahoo mail.” We’ll give you an example. Lower funnel keywords are an often neglected SEO strategy for marketers. But here’s the question. What is the search intent of those visitors?
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