Left a voice mail. Why would anyone bother going to a trade show if they don’t want more business from existing customers? The vendors must have just received the attendee list from the show organizers. One was from a call centre with so much background noise I couldn’t hear the caller; the other was from a summer student who had been given the fun job of following up the show leads. Just like a tennis or a golf swing, you only hit your target with a great follow through. And I’ve been tracking the follow-up by same. ll get right on that. felt so special. MORE >>

There are basically three opportunities to get people to your booth: Before the show, during the show, and on the show floor. . How to bring people to the booth before they come to the show: Most trade shows are crowded, noisy and difficult to navigate. First, get the registration list from the show organizers. If they won’t give it to you, put them on your list of shows not to attend next year and then go rent a list for that industry or use your customer database. Trade shows, in general, are about out-shouting other vendors. MORE >>

Using Social Media to Enhance Trade Shows and Conferences Prognosticators at the beginning of this century predicted that the. B2B marketing B2B Marketing Online B2B Sales B2B Social media B2B Social Media Marketing Content Marketing Email Marketing Future trends Lead Conversion Lead Generation Lead Lifecycle Management Lead Nurturing Lead Qualification Lead Value lead velocity Lead Volume Marketing Automation Marketing ROI Sales Analytics SEO b2b blogs direct mail infographics paid search print advertising public relations social media trade shows Webinar MORE >>

My recent attendance at the Direct Marketing Association (DMA) Annual Conference and Trade Show produced a wealth of B2B marketing learning. The booths I visited revealed a number of sophisticated new technologies for managing customer communications, refining customer data, personalizing mailing packages and [.] B2B Marketing Best Practices B2B Trade Show Marketing B2B Marketing Conferences Signage Trade ShowsThe sessions I attended were full of quantitative information on best practices. is a post from: B2BMarketingSmarts. MORE >>

Are you opting to keep it simple with something a bit outdated, but very trustworthy and predictable such as direct mail (the TV equivalent of CSI )? Trade show booth traffic – a direct mailer with a reward promise can do the trick. Tags: Advertising Marketing Public Relations B2B Marketing blog Branding Customer Support direct mail forum season premieres social network television Thought-Leadership Trade show Twitter web site website So, what’s in your fall line up? Then, you’ll just end up with a very full Tivo and no solid results. MORE >>