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Even With 250K+ Social Media Followers, I Still Rely on "Snail Mail" for My Business

Buffer

The value of sending snail mail is something that was ingrained in me from a very young age. When I started working, I stuck with it: I sent cards after job interviews and to colleagues who had especially impacted my career, and I realized it was a quick way to stand out in a world where most people don’t send snail mail.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Begin by collecting data from each of your communication channels, which may include: Social media: Most social media platforms have built-in tools for tracking metrics, such as engagement rates, follower growth, and post reach. Look for features like automated email campaigns, social media scheduling, and lead scoring.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips

Marketing Insider Group

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI. Use your donor data to refine your messaging and mailing lists for a greater ROI.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

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The Importance of an Email Marketing Database for a Business

SendX

Email marketing and mailing lists are inseparable. It’s not enough for you to build a mailing list. The difficulty in growing an email list has, perhaps, given rise to the selling of ready-made mailing lists. Leverage Social Media You can use social media platforms to build your email marketing database, too.