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How to Approach Demand Gen in Challenging Times

The Point

Direct mail has made a huge comeback in the last year as a key part of Account-Based Marketing (ABM) and target account strategies, but be aware – stating the obvious here – that many potential recipients are not currently at their desks. Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication.

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The 5 Top Media for Cold Prospecting

ViewPoint

That compares to $7 billion spent on direct mail and $4.5 Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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2011 B2B Marketing Outlook, According to Google

The Point

66 percent of B2B marketing budgets continue to be allocated to “traditional” media channels, including trade shows and direct mail; however digital marketing accounts for 8 of the top 10 most effective channels for reaching B2B audiences. • 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

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Top Outbound Marketing Services for 2018

KEO Marketing

The top five outbound marketing methods reported were 90% email, 62% trade shows and conferences, 61% press releases and media relations, 52% webinars, and 33% direct mail. Regarding budget allocation, the results show respondents spent slightly more on outbound marketing services.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Direct Mail. Trade Shows. The Basics and More. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Lead Generation Tactics. Social Media Advertising.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Direct Mail. Trade Shows. The Basics and More. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Lead Generation Tactics. Social Media Advertising.