Anything Goes Marketing

NOVEMBER 16, 2008

Reduce: Not only should B2B companies reduce the amount of lead leakage where leads are being lost is the sales/marketing funnel by tightening up processes, the following also needs the be considered: Reduce the amount of communication that you're sending to leads. Any emails, direct mail etc. Recycle your "inactive leads".

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. Technorati Tags: lead nurturing , e-mail marketing , lead scoring , autoresponders.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 28, 2006

Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). The good news is that your efforts should pay off as you should start to see higher sales and/or greater lead generation from the new web traffic you're getting. What can you do?

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

AUGUST 28, 2006

In addition, Zaaz clearly laid out other ways to contact then either by phone or snail mail. The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you. Brian Eisenberg stresses how important this is.

Lead Generation 100

Lead Generation Contacts Generation Leads 100

Anything Goes Marketing

NOVEMBER 15, 2009

lauraramos : #EE09: Tony Jaros of Sirius Decisions talks about the gap in marketing skills, not the technology or relationship with sales. lauraramos : #EE09: 1: Sales engagement means taking in sales language: what do we contribute to the pipeline, how many sales accepted oppty do you need? rhonda : @pteshima #EE09 ?'s

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

OCTOBER 8, 2007

StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately. Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels. Closed loop marketing seems easy eh?

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

MARCH 7, 2007

This too is obvious to some marketers but was one of the better "insights" and demonstrated the strengths in combining different marketing channels such as email, direct mail and follow up calling. Many marketers talk about how many leads they generated at an industry conference and how many of those leads turned into sales.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

FEBRUARY 27, 2007

Here's a better one "Did you know that right now you could increase the amount of qualified leads that your sales team gets by 100%?) A thought provoking question (Did you know that 82% of people who have been sent this email have opened it?

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 8, 2006

Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation. Revivio sent multiple emails with the call to action being a sales meeting and the chance to receive a free stereo. Muliple emails that reinforced each other were backed up by direct mail and telephone calls.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Anything Goes Marketing

FEBRUARY 21, 2009

What this does is begin or continue the relationship between the prospect and sales rep. The autoresponder should encourage the email recipient to contact the sales rep if they have any questions. Your marketing automation platform should also allow you to dynamically include the sales reps information as part of the autoresponder.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100