Paul Gillin

MAY 13, 2016

Adobe doesn’t even have access to the 30,000-name newsletter mailing list. It’s presented in a variety of formats, including research reports, articles and podcasts. While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. Cisco Connected Futures.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

DECEMBER 12, 2013

The research shows that the themes that B2B companies emphasize in their marketing messages are wildly inconsistent with the factors that B2B buyers care about most. Many marketers treat social or “earned” media the same way they treat advertising and direct mail, but the two forms of media are very different.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

MARCH 17, 2013

Wired reported on comments Gates made in London last week in which he complained that more funding is directed to male baldness research than to malaria vaccines because the wealthy people who write the checks are more concerned with their own problems than bigger humanitarian issues.

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

MARCH 1, 2012

New data from research firm ComScore Inc. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary. The Journal piece was mainly intended to dramatize how badly Google+ is performing in the market despite Google’s huge search footprint. It does that very well.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

AUGUST 20, 2010

Here’s my advice: Do your research. Perhaps one in every three people who ask to meet for the purpose of "networking” ever bothers to send so much as an e-mail thank-you note. Add 10 bonus points if you write the note by hand and send it in the US Mail. Even if they can't think of anything, they'll remember you.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

MAY 13, 2010

Every page should also have embedded widgets that make it easy for visitors to e-mail, bookmark, tweet or otherwise share your content. Does your website have personality or does it read like a research paper? Why would you want to miss any chance to turn an interested passerby into a lead? Are your pages easy to share?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

DECEMBER 1, 2010

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries. I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

NOVEMBER 28, 2011

The most recent research by Robert Half Technology found that 31% of U.S. CIOs also closed ranks against Internet-based e-mail and the Web itself in the early days of those technologies, citing fears that employees would use their new toy computers for games or would subvert the central control of the IT organization.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 20, 2011

While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Research by marketing Sherpa and TechWeb found that 41% of technology buying decisions involved 15 or more people in the process.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. I e-mailed Ms. ” Holy cow!

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

JANUARY 4, 2012

For the past five years I have worked with her closely as a member of the Society for New Communications Research , which awarded her its “Fellow of the Year” distinction in November. I’ve known author Katie Paine since her days as a PR pro in the 1980s and am an unabashed fan.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

JANUARY 12, 2011

Follow up with an e-mail to the audience within 24 hours inviting follow-up questions. For example, compare “Insights from Social Media Research” to “The Naked Truth: What’s Hype, What’s Not in Social Media.” As a veteran of more online events than I can count, I found at least 10 great ideas here. Post the whole thing on SlideShare.

Rules 50

Rules Social Marketing Content Blogger 50