Customer Experience Matrix

DECEMBER 4, 2012

The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. But while I see just a few general systems trying to become vertical specialists, I do keep finding specialist products trying to serve additional markets. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Biznology

NOVEMBER 27, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. Technology usage “intensity” score, by product (HG Data). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . I’m a real believer that your product is your marketing.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Customer Experience Matrix

MARCH 9, 2011

The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. While some other system provide this, many marketing automation vendors rely on third-party products instead. Act-On does have some weaknesses compared with most other products. Act-On has over 200 clients.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MAY 18, 2007

(Manticore doesn’t mention this, but Eloqua also has some capabilities that Manticore lacks, including direct mail, event management, and online chat. Both products integrate with salesforce.com (and Eloqua with several others). and link these to profiles in salesforce.com.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Heinz Marketing

OCTOBER 3, 2019

At work, Salesforce.com – I’m in there looking at our team’s numbers and running reports a dozen times a day. Half-read whitepapers, mementos from tradeshows, pics of my kids and direct mail pieces that I thought were creative enough to keep all line the back of my desk. What apps/software/tools can’t you live without?

Work Management 62

Work Management Marketing Management Salesforce.com Paid Search Agency 62

Customer Experience Matrix

FEBRUARY 14, 2011

In fact, I (and many others) have long argued that marketing automation makes more sense as an integrated component of a CRM system than a stand-alone product. ClickDimensions has its own email engine, replacing the product’s original reliance on ExactTarget. It sells the product directly in the U.S.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

SEPTEMBER 7, 2010

If you're aware of a similar product, please let me know. They can load these into any marketing automation system or True Influence's own marketing automation product, which lets them run multi-step nurture campaigns, apply lead scores, and synchronize data with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

The Point

OCTOBER 20, 2011

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1.

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

Heinz Marketing

OCTOBER 3, 2019

At work, Salesforce.com – I’m in there looking at our team’s numbers and running reports a dozen times a day. Half-read whitepapers, mementos from tradeshows, pics of my kids and direct mail pieces that I thought were creative enough to keep all line the back of my desk. What apps/software/tools can’t you live without?

Work Management 43

Work Management Marketing Management Salesforce.com Paid Search Agency 43

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. All of this is occurring in the context of the “grand effort toward revenue production. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. All of this is occurring in the context of the “grand effort toward revenue production. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

FEBRUARY 12, 2009

This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

APRIL 5, 2009

People develop new products because they feel they can offer something existing products do not. In the early stages of an industry, the new products are often similar because several people have independently spotted the same opportunity and built something to tap it. This is more flexible than some other products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! If the person has a question about your industry, product or service have that person contacted right away! We see this concept more and more. What do I do to get this moving?

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

NuSpark Consulting

JULY 17, 2010

Most systems integrate well with SalesForce.com, but also others. Landing pages are microsites that promote specific products/services with call-to-action web forms. If you have a sales team, and sell a complex product or service, then Marketing Automation is the solution. Those leads may also be routed to specific salespeople.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Direct mail return rates are shockingly wasteful. business $600 billion per year in printing, mailing costs and staff overhead alone. Analyze and confirm your data errors with test mailings.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Paul Gillin

AUGUST 4, 2011

Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list. SAP plays inline videos. Here’s how it works.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Anything Goes Marketing

OCTOBER 8, 2007

Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels. This will allow you to track the source if web visitors downloaded a white paper or purchased a product. The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. FTC proposes legislation on product testimonials. Study: Many e-mail campaigns alienate customers. FTC Urged To Clamp Down On Data Collection Online. Twitter creates Twitter Lists. 40% of Marketers plan to increase their budgets in 2010.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Hubspot

JULY 20, 2011

Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about.

Hubspot 28

Hubspot Salesforce.com Cold Calling Inbound Marketing 28

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.)

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. Convert casual interest into product curiosity to narrow your funnel and qualify your leads. How video engages prospects throughout the buying cycle. Feature videos on your website.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Biznology

JULY 28, 2015

I remove any zombie blogs, spam blogs, abandoned blogs, and any outliers with too few or no social media moxy or way too much, depending on the sexiness or generosity of the client’s offer or product. Go git ’em, Tiger. Like this post? Sign up for our emails here.

Research 80

Research Process Long Tail Marketing Blogger 80

DiscoverOrg

APRIL 27, 2017

Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities that all of us find in our inboxes, or more likely our spam folders. on their first cold email campaign – which took less than 30 minutes to set up within Salesforce.com. Opt-out method.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

The ROI Guy

OCTOBER 7, 2010

Alinean ValueBase™ IT Spending Metrics for 20,000+ worldwide corporations But is there a strategy that CIOs can use to make the organization understand that certain IT investments should not be cut, and are required in order to provide a foundation of service, while others are essential for productivity, process improvements, competitive advantage?

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

WebMarketCentral

FEBRUARY 5, 2007

Of particular interest is item #87, which details a highly successful and award-winning direct mail campaign done for a supply chain management outsourcing vendor (okay, I may have had something to do with this). Lessons learned (a.k.a. Special delivery: The superhero packages were delivered via FedEx.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

Hubspot

JUNE 24, 2010

Growing small businesses are shifting more rapidly from traditional marketing (print advertising, direct mail, etc.) Make sure that you break down complex or new products or services into understandable terms. Do you know what people are saying about your company and its products and services? Are you stuck in a marketing rut?

Work Management 28

Work Management Marketing Management SMB Lead Scoring 28

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JANUARY 24, 2015

Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses. The system integrates via Zapier with ecommerce products. Hatchbuck was founded in 2011 and launched its product in 2013. It has taken the approach of providing only core features and making them as easy to use as possible.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

ClickZ

JUNE 20, 2019

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. Do you have a large mailing list or a small one? If you have a large mailing list, verify that the platform will allow you to integrate with third-party software to import your contacts.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Convince & Convert

MAY 18, 2012

Jay : And in ’99, we thought, “Hey, this game is over, Yahoo has won, mail them the trophy, let them wear the sash,” and then Google entered the market and turned it upside down overnight , but I can tell you, we thought it was done. Eric : No, I have not. In email, that’s Responsys and Unica and ExactTarget.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

The Point

JANUARY 30, 2018

When you’re an established company, say: Salesforce.com or Microsoft, how people feel about your company on an emotional level – based on the sum total of their interactions with that company — can have a significant impact on how and why they invest in your product. Branding Doesn’t Matter.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Customer Experience Matrix

MARCH 30, 2009

Of products I’ve written about recently, Infusionsoft is the best example of this, extending beyond sales and marketing all the way to order processing. OfficeAutoPilot from MoonRay LLC is another small-business-oriented product that combines marketing and sales automation. See my Infusionsoft review.)

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

MAY 6, 2010

Genoo does plan to add direct mail and telemarketing options. Genoo maintains only one score per lead – a big problem for companies that want to score leads against different products, but a limit that Genoo shares with many other demand generation products.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

OCTOBER 8, 2010

Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Or do you keep the doughnut together and enrich it with parts of the other products?

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Allocadia

APRIL 3, 2019

Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions and services from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52