Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Each answer to the quiz is shareable, as is the final score.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MAY 13, 2016

While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. Adobe doesn’t even have access to the 30,000-name newsletter mailing list. My only quibble is the need to click through twice to get from a homepage headline to a source story.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

JUNE 29, 2013

Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item. Let people use these platforms.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

DECEMBER 9, 2011

Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). I stopped all e-mail to my staff.” But the network is more than an e-mail replacement.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MAY 13, 2010

Messages are often focused on selling a solution rather than solving a problem, but people don’t care about your product; they care about what’s troubling them right now. Today it’s cheap and easy to point a camera at a product manager or engineer and ask the person to explain a product. Is it easy to join your list?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JULY 15, 2011

The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy. After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. The right approach is not to deny that you have unhappy customers; everyone’s got a few.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JULY 29, 2010

The company is attacking the labor problem by making curators more productive rather than trying to replace them. If you want to hear more, e-mail curious@cithread.com or visit the website. Full disclosure: I have received a small equity stake and a referral incentive from CIThread as compensation for my advice.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

AUGUST 29, 2012

The new design had less cotton pulp and was missing the dry weave liner,” she wrote in an e-mail interview. Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JULY 8, 2010

Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Twitter, social networking sites).

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 4, 2011

Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. “I would shut off e-mail if I wasn’t running Lotus Notes.” ” Like many core technologies, e-mail has been abused. Interesting evolution from traditional e-mail in-box. User Presentations.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 4, 2012

My last e-mail exchange with Peter Morrissey was disconcerting. In one of the few times he opened up to me, he spoke of his dream of selling the agency eventually and spending his remaining productive years in the classroom. But there was something wrong this time. He believed that quality mattered.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. The reality is that it may take 10 to 12 calls and e-mails to get the attention of a single prospect. Most sales people give up after three.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

NOVEMBER 28, 2011

CIOs also closed ranks against Internet-based e-mail and the Web itself in the early days of those technologies, citing fears that employees would use their new toy computers for games or would subvert the central control of the IT organization. ” In the process, they learned the skills that have redefined office productivity.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

SEPTEMBER 15, 2011

it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. A lot of people have been talking about Hewlett-Packard lately, but I doubt it’s driving profitable sales of HP products. We assume that conversation about a topic influences decisions, but are they the decisions we want?

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

AUGUST 9, 2012

Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Free Twitter clients like TweetDeck and HootSuite do a good job of catching mentions of your brand or products. Facebook members share messages and links mainly with people they already know.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 20, 2011

While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Business executives buy companies as much as they do products. Consumers almost never face issues of this magnitude.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50