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Anything Goes Marketing
JUNE 29, 2009
This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. Personalized email/direct mail content.
Anything Goes Marketing
NOVEMBER 15, 2006
John Murphy has written an excellent article called How to design your e-mail copy to maximize response. In this article he states: The key to developing an effective e-mail campaign is to remember that everything about your e-mail copy should be focused on one objective – getting the recipient to click through to your landing page.
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Anything Goes Marketing
JANUARY 27, 2008
Other strategies may include further segmenting these inactives by the lead source and other qualification data and creating customized messages for the different segments and using different marketing channels (call campaign, direct mail). Create one and use it to advertise events, product releases etc.
Anything Goes Marketing
SEPTEMBER 13, 2009
Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect. Did a combined direct mail and email campaign really lift response for a new product launch or was email sufficient?
Anything Goes Marketing
MAY 26, 2007
In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! If the person has a question about your industry, product or service have that person contacted right away! We see this concept more and more. What do I do to get this moving?
Anything Goes Marketing
APRIL 5, 2009
After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Your product may have been purchased by a select few but will be used throughout the organization.
Anything Goes Marketing
JANUARY 21, 2009
Here is the email once I enabled the images: If you notice, the products being advertised are women's beauty products. The products that I should see could be something like shaving gel. In fact they should know my previous purchases and use that data to promote relevant products. It gets worse - much worse.
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