Anything Goes Marketing

SEPTEMBER 28, 2008

Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " This process I'm going to suggest may be easier for you as well - no need for setting up a redirect. You can use this information for future campaigns.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

AUGUST 19, 2006

Check out Emarketer's E-mail Benchmark rates. If you haven't started to do this, get your team together and look for tools that will automate your email marketing processes. If you haven't started to do this, get your team together and look for tools that will automate your email marketing processes. Seems a bit high.

Click Rate 100

Click Rate Advertising Benchmark Emarketing Stats 100

Anything Goes Marketing

NOVEMBER 16, 2008

For your nuturing campaigns, create a document that outlines all of the marketing content that you have and map this to the buying process of your target audiences that you have identified (assuming you have created defined marketing segments). Any emails, direct mail etc. Create marketing campaigns that can be reused.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. One item often overlooked is automating the entire event registration and follow up process.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 28, 2006

Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). I've also seen others use search queries as part of an automated lead qualification process. Having a website and sending out direct mail or email isn't going to cut it.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

DECEMBER 21, 2008

Here is an example : [link] post on Anything Goes Marketing: "10 Tips for Using Twitter And Email Marketing for B2B" [link] This makes the process of spreading the word about your email article extremely easy. Technorati tags: Twitter, Darren Rowse, MarketingProfs, Email Marketing, Twitterview, E-mail marketing, web 2.0., Most likely.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 15, 2009

jocebrown : It's the people and process not the technology that is stalling sophisticated nurturing and scoring - Laura Ramos #EE09 lauraramos : #EE09: Omniture organization looks like: Audience Program Mgmt, Offer Development, Channel Execution, and Marketing Operations supports all. Marketing automation experience will be key.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

MARCH 7, 2007

This too is obvious to some marketers but was one of the better "insights" and demonstrated the strengths in combining different marketing channels such as email, direct mail and follow up calling. Sales also has to be included in the planning process as they need to know that the goal is to help them and not get in their way.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

MAY 17, 2009

Process drives productivity - start with process then implement technology. amyblack : # sds09 how do you increase adoption? Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. .

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

FEBRUARY 21, 2009

This type of personalization leads to a much stronger and smoother hand-0ff process between the marketing and sales teams which I described in my last post " Lead Management and Football ". In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100