Paul Gillin

OCTOBER 5, 2011

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? I unsubscribe from any e-mails that don’t offer clear value to me. Dump the Junk.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. Remember, this isn’t direct mail, and your cost of trying something new is basically zero. Facebook pages and apps offer easy ways to collect e-mail addresses.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

APRIL 28, 2013

However, that cover turned out to be an e-mail attachment. To enter the area where the media organizations were holding their parties, I simply presented the printout to the security personnel. Thomson Reuters told me to bring a photo ID and said an invitation would be sent under separate cover.

Lock-In 50

Lock-In Television marketing Blast Campaigns Organization 50

Paul Gillin

MAY 13, 2016

Adobe doesn’t even have access to the 30,000-name newsletter mailing list. It’s presented in a variety of formats, including research reports, articles and podcasts. While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. Cisco Connected Futures.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

NOVEMBER 16, 2011

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. Only 40% are taking the time to understand and evaluate the impact of consumer-generated reviews, blogs and peer rankings on their brands.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 4, 2011

This is an under-utilized tool that enables companies to present an HTML page as their default front door. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. Use welcome pages to present an attractive and exciting introduction to your company. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JULY 29, 2010

The curator starts by presenting the engine with a basic set of keywords. If you want to hear more, e-mail curious@cithread.com or visit the website. More wheat, less chaff. CIThread scours the Web for relevant content, much like a search engine does. Using tools like CIThread, they can get very smart very fast.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50