Litmus

FEBRUARY 5, 2024

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Here are some of the authentications our email spam test considers: DomainKeys Identified Mail (DKIM). List-Unsubscribe. Office 365 Outlook Web.de

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Litmus

APRIL 25, 2023

The FBI issues a warning over spoofing scams in phishing emails. Cofense releases Protect+ email security for mid-market organizations. Red Sift enhances its email security offering through expanded Validity partnership. Tech retailer Currys warns about a scam email that offers a free kettle to customers.

Email Marketing 85

Email Marketing Ideal Customer Profiles Phishing SMS 85

Litmus

AUGUST 31, 2023

This email security vendor is leaving 2M domains open to phishing hacks, according to a recent study. Starting in August, Outlook for Windows will replace Windows Mail. News headlines Food for thought Litmus Live is almost here! Email Client Market Share News headlines Check your send domains! Bite-sized posts, made for sharing?

Email Marketing 80

Email Marketing Phishing Domain Amazon 80

Litmus

OCTOBER 31, 2023

If you ever received an odd looking email from your boss that sounds extremely out of character, it’s likely to be the result of a phishing scam. Community Inbox Monster’s Monster Bash took place on October 26th in Atlanta. Costumes were celebrated (and rewarded)!

Email Marketing 86

Email Marketing Phishing CAN-SPAM Communities 86

Litmus

SEPTEMBER 29, 2023

Also—Gmail is now rejecting unauthenticated mail , so ensure to have Domain Keys Identified Mail ( DKIM ) or Sender Policy Framework ( SPF ) set up. Amazon shoppers: with Prime Day around the corner , keep a keen eye on potential phishing emails from senders posing as Amazon.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Litmus

MARCH 29, 2023

Apple : 59.81% Apple Mail Privacy : 53.95% Apple iPhone : 3.71% Apple Mail : 1.75% Apple iPad : 0.40% Gmail : 27.21% Outlook : 4.42% Yahoo Mail : 2.91% Google Android : 1.50% Outlook.com : 0.66% Samsung Mail : 0.17% Orange.fr : 0.07% Web.de: 0.06% Windows Live Mail : 0.06% AI headlines 2: electric boogaloo Turns out AI likes crime, too.

Email Marketing 84

Email Marketing Phishing CAN-SPAM Buzz 84

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Goolara

FEBRUARY 14, 2023

The real crime is that about half of this company’s mailings go straight to the Spam folder in Gmail. If you ever needed proof that the use of too many type colors and random highlights along with multiple links can send your mailings to the spam folder, this is it. Several news sources reported a sharp increase in phishing attempts.

Phishing 59

Phishing CAN-SPAM SMS Template 59

Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. DKIM or DomainKeys Identified Mail. The DMARC is an email authentication, policy, and reporting protocol.

Phishing 66

Phishing Digital Asset Management Domain CAN-SPAM 66

Heinz Marketing

APRIL 27, 2023

Sender Policy Framework (SPF) defines who can send email from your domain, while DomainKeys Identified Mail (DKIM) identifies an authorized ESP. It has the potential to increase brand recognition, trust, and engagement and can help prevent phishing attacks by verifying the authenticity of the sender’s domain.

Deliverability 103

Deliverability Optimization CAN-SPAM Domain 103

Biznology

MARCH 29, 2019

They deliver unwanted materials to your devices through spam and phishing emails, and knowing what these look like will help you detect and avoid falling victim. Spam emails are simply unsolicited junk mail that you didn’t sign up for.

Phishing 99

Phishing Spyware Tips CAN-SPAM 99

DealSignal

FEBRUARY 22, 2024

This move is also a response to the increasing sophistication of spam and phishing attacks, which not only annoy users but also pose serious security risks. This step is crucial in verifying the sender’s identity, significantly reducing the possibility of phishing scams and ensuring that the emails are coming from a legitimate source.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Martech Advisor

APRIL 7, 2020

However, breaking news that your customers were the victims of a "widespread phishing scam" or a "nasty data breach" can cause severe damage to your brand value. Sophisticated attackers create fake websites, phishing, and impersonation emails, posing as trusted brands to trick their targets into handing over sensitive information.

Phishing 66

Phishing Brand Identity Branding Domain 66

Litmus

JULY 15, 2022

You are mailing to outdated lists with email addresses that are incorrect or no longer operable. Our spam testing tool makes it easy to validate that your DomainKeys Identified Mail (DKIM), Sender Policy Framework (SPF), and Domain-based Message Authentication, Reporting & Conformance (DMARC) records are functioning correctly.

CAN-SPAM 84

CAN-SPAM Deliverability Phishing Domain 84

Valasys

JULY 16, 2021

– Social engineering like phishing and so on. In this model of attack, the hackers may intervene in the mail or other modes of communication to dupe both parties to think that they communicate with each other. Phishing and Spear attacks come under this category. – Information interception. Social Engineering.

Phishing 52

Phishing Digital Asset Management Enterprise Management Work Management 52

Martech

MARCH 6, 2024

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. DKIM (Domain Keys Identified Mail) works alongside SPF, ensuring your emails’ integrity hasn’t been tampered with. The key requirements include: Email authentication. Simplified unsubscription. Gone are the days of complex opt-outs.

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

ConvertKit

OCTOBER 11, 2021

According to Check Point , phishing emails doubled leading up to Black Friday and Cyber Monday in 2020. Mailbox providers are required to be more strict due to the increase in malicious mail. If you know you want to send more mail during the peak holiday season, ramp up to that volume or frequency starting now.

Deliverability 81

Deliverability Phishing CAN-SPAM Bundling 81

DealSignal

JULY 5, 2022

This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. DMARC is an email validation tool that helps prevent phishing and email spam. What is DMARC?

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Litmus

FEBRUARY 15, 2021

If you really want to dig deep, you can check out the official BIMI working group’s Brand Indicators for Message Identification working draft , which goes into exceptional detail around how BIMI works for both senders and recipient mail transfer agents. BIMI in action. Source: Yahoo!

Email Marketing 128

Email Marketing Deliverability Planning Paid Search Agency 128

ClickZ

JANUARY 5, 2021

Mail and AOL), told us that actual open rates may be three times lower than what’s being reported. In April, Gmail said it was blocking 18 million malware and phishing emails each day—and more than 240 million spam emails daily—all of which were using COVID-19 as a lure. Increasing email fraud.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. The DNS maps a domain name to the IP (Ip) address hosting the website and the IP sending mail for a particular entity with a different domain name.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

ConvertKit

JULY 7, 2020

This prevents spam and phishing and makes email more secure. SPF is essentially a list of IP addresses that are allowed to send mail on behalf of your domain. DKIM (DomainKeys Identified Mail). Main takeaways. Authentication exists to verify that a message is coming from a specific sender. SPF (Sender Policy Framework).

Deliverability 62

Deliverability Phishing Domain CAN-SPAM 62

Webbiquity

SEPTEMBER 27, 2019

Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Currently, she heads the marketing department at Blue Mail Media , a renowned B2B data solution company based out of Irving, Texas. Image credit: MXToolBox. Domain Name Service (DNS). Deliverability. Authentication.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

eDataSource

MARCH 20, 2019

You may use Microsoft Office 365 ® for mail sent from your corporate email domain, Salesforce for prospecting emails, another ESP for transactional email, and yet another for your dynamic marketing campaigns. Why is this more challenging than it seems?

Brand Identity 71

Brand Identity Branding Phishing Deliverability 71

Litmus

OCTOBER 1, 2021

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (think: emails that look like they come from Amazon but don’t). At its simplest, DomainKeys Identified Mail (DKIM) shows that your email is associated with your domain. Placement filters. Freenet.de. Office 365.

CAN-SPAM 84

CAN-SPAM Deliverability Domain Ad Exchange 84

JangoMail

DECEMBER 16, 2021

SPF specifies the mail servers/IP addresses that are allowed to send emails for your domain. Email authentication for your domain helps prevent spoofing and phishing. When you send an email message, the receiving mail server will check the sending IP address. It protects your domain and your sending reputation. How SPF works.

Domain 40

Domain Phishing Deliverability Tagging 40

Vision6

SEPTEMBER 13, 2023

This type of formatting is often used in unsolicited, deceptive, or phishing content. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you. Ensure that all capitalisation and abbreviations align with your brand’s overall voice.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Litmus

JANUARY 8, 2021

Domain-based Message Authentication, Reporting & Conformance ( DMARC ) : a policy and reporting layer on top of SPF and DKIM to help combat spoofing and phishing. According to Gmail’s Anti-Spam Team , “Think of how you can make the user love your [e]mails.” Still, spammers continue to evolve right along with spam filters.

Deliverability 109

Deliverability CAN-SPAM Domain Trigger Marketing 109

SendX

FEBRUARY 26, 2021

Welcome New Customers People who just joined your mailing list should be welcomed, whether they accepted an opt-in request, asked for a quote, or made a purchase. Guard their information carefully and nurture your reputation online to avoid being associated with scams, phishing, or spoof emails. Set up your email marketing funnel.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

eDataSource

JULY 30, 2019

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Domain Keys Identified Mail - a standard email authentication protocol. DEFINITION. Business to Consumer.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

eDataSource

AUGUST 7, 2019

Feedback Loop - a service that some ISPs offer that sends recipient spam complaints back to the sender so they may remove the complaining email addresses from their active mailing file. Mail Transfer Agent - software that transfers email messages from one server to another using SMTP.

Deliverability 51

Deliverability Phishing CAN-SPAM Privacy 51

Litmus

MARCH 6, 2019

Mail, which is a member of the working group developing the new standard. If you really want to dig deep, you can check out the Brand Indicators for Message Identification working draft , which goes into exceptional detail around how BIMI works for both senders and recipient mail transfer agents. You must use an SVG file for your logo.

Email Marketing 79

Email Marketing Deliverability Paid Search Agency Phishing 79

DotDigital

AUGUST 17, 2021

You can do so by starting with content, code, followed by how you manage your mailing list, as well as how well you are complying with deliverability best practices. the destination domain is not regionally/globally recognized by a typical recipient)- best to remove them, as filters may think of it as a phishing attempt.

CAN-SPAM 59

CAN-SPAM Deliverability Phishing Guidelines 59

Litmus

FEBRUARY 7, 2023

BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers. Avoid ambiguous rating scales.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Sharpspring

JUNE 10, 2020

Authenticating your mail helps receiving servers confirm that you are who you say you are and that your email is unlikely to be problematic (phishing, spoofing). Get ready to learn how to easily set up a successful email marketing strategy with SharpSpring in the following simple steps. Set up email authentication.

Email Marketing 52

Email Marketing CAN-SPAM Phishing Paid Search Agency 52

Goolara

JANUARY 30, 2019

This is either badly designed spam, or phishing or both. As if all this isn’t enough, the mailing is filled with buttons asking readers to “Read More” or “Check It Out!” This runs dangerously close to violating CAN-SPAM, which specifies that mailings must have a clear unsubscribe link. Did I Say Mail Merge Errors Were Gone?

CAN-SPAM 49

CAN-SPAM SIC Phishing API 49

Hubspot

MAY 20, 2020

However, by exploring the details of email marketing messages, I've been able to find spoofed or phishing emails. Have you ever really explored the depths of marketing emails you receive? If you haven't, you're not alone. I hadn't either until yesterday. Take this marketing email I received, for example.

Godaddy 93

Godaddy Work Management Marketing Management Domain 93