Biznology

NOVEMBER 6, 2014

trade shows) that communicates the macro story and value proposition. Webinars and white papers – hopefully they are of real value and not sales pitches. These are typically e-based, but every now and then terrestrial mail is used. The voice mail message and the speed of call back.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. Request our 15 page white paper titled B2B Profiling, Targeting & Segmentation to learn more about segmentation for B2B). Direct mail is dead.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. A healthcare company recently received a white paper download from Dr. Kildare at the MASH Hospital Unit.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

BOP Design

DECEMBER 10, 2019

Direct Mail? Even if your B2B marketing strategy will focus on off-line activities like trade shows, promotional events, or direct mail campaigns, it’s essential to have a strong foundation: A professional B2B website. Whether you use a computer or draft your strategy using pen and paper, be sure to write it out.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Exo B2B

SEPTEMBER 19, 2023

Also white papers, videos, webinars and other content relevant to your B2B audience. This can include online channels such as social media and networks, e-mail marketing, websites, as well as offline channels such as events, trade shows, trade publications, etc.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

markempa

APRIL 24, 2009

Please confirm the client’s availability to speak prior to submitting. Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Well you could ask the same of content.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Britton Manasco. Over to you.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Customer Experience Matrix

OCTOBER 26, 2009

Here are the results: for prospects/leads for current customers corporate Web site 75% 70% social media 73% 72% custom content and media 70% 77% face-to-face events 69% 62% white papers / e-books 67% 52% Webcasts and virtual trade shows 64% 51% e-mail marketing 58% 78% online advertising 42% 13% direct mail promotions 33% 34% print advertising 33% (..)

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

NuSpark Consulting

JULY 9, 2010

Our proposal should consider the following: Your current e-mail platform costs. Are the costs and the amount of trade shows showing ROI. If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Our proposal should consider the following: Your current e-mail platform costs. Are the costs and the amount of trade shows showing ROI. If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Inbox Insight

APRIL 12, 2020

Direct mail campaigns. Trade shows. There’s also a focus on lead quality over quantity, with content such as informative articles, research papers and video content helping to generate demand and feed people through the funnel. TV and radio ads. Banner and display ads. Pop-up ads. Blanket email blasts.

Inbound Marketing 97

Inbound Marketing Paid Search Agency Advertising Agencies Planning 97

Webbiquity

FEBRUARY 10, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Growing existing customer business requires ongoing communication.

Twitter 100

Twitter Business Digg Thought Leadership 100

markempa

SEPTEMBER 9, 2013

We have all downloaded a white paper or attended a webinar. In the case of email, if we don’t know the sender, then we’re trying to see if the email is junk mail. How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Think back on that experience. The “from” field might be a clue.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Vision Edge Marketing

MARCH 28, 2012

It is one thing for a customer to consistently buy the same brand of dishwashing soap, printer paper, medical device, or test equipment again and again. But let’s say your company has several products, that is, you make and sell dishwashing soap, paper towels, toilet paper, shampoo, toothpaste, and so on.

Allocation 100

Allocation ROMI Ad Frequency Work Management 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Online Marketing Institute

FEBRUARY 22, 2011

iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. Traditional, paper-based direct marketing is an increasing effective tool to reach your audiences. I call this CFO-driven marketing planning. b2bmarketing

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

MLT Creative

NOVEMBER 10, 2010

He was an old-school print production guy who could accurately declare the details of a paper stock with a glance, a graceful flick of a corner, and a gentle fingertip stroke. Closer to the Early Boomer demographic, the man seemed threatened by the progressive marketing seminar’s topic. “Feels like a 14-point Kromekote cover.

Brand Identity 40

Brand Identity Branding B2B Advertising Agencies 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Directive Agency

JUNE 13, 2018

One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. What type of direct mail? Retain more by reading? We got you. Here is the video abo ve in blog format. You’re welcome. ].

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources. I also share the results with vendors so they know how we performed. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Interactive. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

OCTOBER 8, 2007

Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels. This will allow you to track the source if web visitors downloaded a white paper or purchased a product. The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Here are some examples of lead nurturing content ideas: What can you send via direct mail?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Hubspot

DECEMBER 23, 2014

Whether it’s someone who downloaded a white paper or checklist from your website, gave you a card at a trade show or called in to your main number, you want to be paying attention to the company when assessing the strength of a lead. When crafting your response protocols, you’ll want to integrate voice mail and email.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking High Quality Lead 28

Heinz Marketing

NOVEMBER 18, 2019

” Or “Hey, we don’t have anyone following up with the trade show leads. What do we do with the trade show leads?” If I’m going to YouTube and say, “Show me a video on how to change a tire,” and a toilet paper ad comes up, I’m angry. Who fixes that?

Top of Funnel 63

Top of Funnel CAN-SPAM Internet Marketing Trade Show 63

The Effective Marketer

FEBRUARY 25, 2009

Meetings here, there and everywhere taking up precious time, emails that keep coming, voice mails that keep getting through, and those pesky employees that just can’t function without direction. Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. trade shows, media campaigns, web site visitors that fill out a form, paid search, local education events, or webinars). You would end up with a mix of trade shows, media campaigns, and programmatic options to capture leads.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

markempa

JUNE 7, 2005

« Better lead management leads to bigger marketing budgets | Main | Paper Direct Mail is Not Dead » Cold Calling Tips for the complex sale When used correctly, the phone is a powerful way to start and develop relationships. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. For sales, knocking on doors isn’t really an option.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120