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Blog Checklist: 10 Items BEFORE You Publish…

Writing on the Web

You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Write 350-600 words ( educate, entertain, engage, enrich readers). Write headline (compelling yet clear, keywords). Tweet This!

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Blog or Website: Do You Use Wordpress as a Website?

Writing on the Web

Many independent professionals want to be in control of their sites, without having to go through a webmaster, and without learning coding or programming. Wordpress makes it easy for anyone to update their own site. Add this to Ning. I use it as a traditional website for my business, with product pages, etc. I see a trend here.

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How to Make Social Proof Work Online

Writing on the Web

We are somewhat less influenced when we don’t know them, but we can imagine them because their is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). Add this to Ning. Social Writing: Don’t ignore networking sites.

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Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

There are a few drawbacks to using WP, if you are using it for product pages, affiliate product landing pages or email squeeze pages: There are too many distractions when headers, navigation menus, and sidebars are present…and you want these elements on most of the pages of your site – just NOT your landing pages! Add this to Ning.

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Online Persuasion: What Do Clients Say?

Writing on the Web

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Add this to Ning. Email this via Hotmail.

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Content Marketing Results: Landing Pages Rule

Writing on the Web

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Add this to Ning. Short answer: a landing page. Also known as a sales page, squeeze page). Add this to Google Reader.

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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. So I found this person, actually, a Wordpress Wizard found me, and she said she had a whiz-bang solution for anybody with a Wordpress site who needed to create a sales page without the hassles.