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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

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6 social media marketers on the future of social messaging

Sprout Social

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

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How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. So, how do the public interact differently with Influencers & the Media? So, what does this mean?

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How do I combine direct mail and digital marketing?

Valasys

Although the world of digital marketing has helped advertisers significantly, the world of direct mail still exists, and it can be quite productive in business. percent conversion rate with a direct mail campaign, and a 2.0 Use these tips to combine both direct mail and digital marketing methods for your next advertising campaign.

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Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

Can I See My Competitors’ Ads on Social Media? Due to the Cambridge Analytica scandal and the social media inquiries about transparency during the 2016 U.S. Twitter also launched their Twitter Ads Transparency Center, where you can plug in any username and see their active ads for the past 7 days.

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The real and complete history of social media marketing

illumin

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?