The Point

JULY 21, 2016

SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) are two key technical settings that are often overlooked by new marketing automation users, but should be a standard part of any marketing automation implementation. For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.)

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

JUNE 20, 2012

Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Plus they display more information at a glance (i.e. in the preview pane) without forcing the reader to scroll down the page.

Template 100

Template Tips Landing Pages Marketo 100

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Click and download FREE eBook from Marketo and ClickDocuments. We asked Britton Manasco "What are key marketing trends and predictions for 2010?

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Stephanie Tilton. Get Customers.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

The Point

MAY 8, 2012

Conversely, if someone clicks on a link in an email, or enters a URL in response to a direct mail campaign, there’s a high likelihood that individual will know virtually all he or she needs to about the offer. In these situations, the landing page should simply reinforce the key selling message and get out of the way.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

The Point

SEPTEMBER 19, 2012

For example, a company could choose to trigger follow up calls to only those trial users who haven’t purchased yet but who opened at least one follow-up e-mail, or visited a key Web page, or indicated a company size of more than 100 employees, or whatever other criteria makes them worthy of additional effort.

Telemarketing 100

Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

JANUARY 9, 2012

For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation. Marketers using mail pieces or other collateral should bring these traditional media into the 21st century by including them in your social marketing strategy.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Don’t just focus on white papers and webinars — use video to engage your customers.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Adobe Experience Cloud Blog

JULY 12, 2010

There are many ways to do this, but typically you are either sharing information about a white paper or newsletter via a Tweet or permantly posting a link up that resides in a social media page that allows someone to subscribe to your emails without ever leaving the social media site. . At Marketo we call this a drip campaign.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

SmartBug Media

FEBRUARY 17, 2020

You trade your email for a white paper or to sign up for a mailing list, and just above the “agree” button is a little checkbox that usually says something along the lines of “Yes, it’s OK to send me promotional emails.”. Segment Your Mailing List. Utilize Double Opt-In. This is what is known as a single opt-in system.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. This could be standard emails from you or from sales, a newsletter, pieces of hard mail, phone calls, or marketing automation (drip campaigns) that all work together to nurture a prospect in an authentic way.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

KoMarketing Associates

AUGUST 3, 2017

Many marketers believe that reaching a B2B customer means reaching them at their place of work, through something like an email blast or even traditional direct mail campaign. As they move into interest and evaluation, they will often download a white paper or study from the company’s website.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Biznology

MARCH 28, 2013

Marketo promotes it. This can be in the form of blogging, downloadable white papers, videos, infographics, and others. In B2B, push marketing includes all the outbound messaging that have proven themselves for decades, most notably: Direct mail, including dimensional mail. Outbound is bad,” she said.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Don’t get me wrong. Tools that help with landing page creation are abundant and cheap.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Many of these are authored by the team at Marketo, but certainly not all of them. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). white paper). Supercharge Your Demand Generation with Personalization (Marketo on-demand webinar). Lead Nurturing 101 (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. For example, following up on direct mail with an SDR call, or an event invitation with a personal follow-up from an executive. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. For example, here’s how to integrate your NetLine portal with Marketo. Make your guests feel special by sending invitations the old-fashioned way, through direct mail or, at the very least, through a highly personalized email.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Optimize Content for Inbound Marketing.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

SnapApp

FEBRUARY 13, 2018

Direct mail. . This could be as simple as not getting emailed about a white paper if they’ve already downloaded it through a Facebook ad, or it could be laser-targeted behavioral messaging delivered based on a combination of touchpoints across platform. . Econsultancy’s direct mail and online interactive campaign.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Adobe Experience Cloud Blog

OCTOBER 14, 2015

And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. Create a Small, Personalized Direct Mail Campaign. Provide an incentive to contact your organization by offering a free report or white paper.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Heinz Marketing

JULY 16, 2018

How am I going to score it in Marketo and then sync it to Salesforce, and how am I going to route it the right way?” He said every day you come home from work, and you have two piles of mail. You pull out this big pile of mail, and instantly, subconsciously, you just start separating those piles of mail. You have video.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Martech

APRIL 15, 2022

Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience. Some of the biggest names in this sphere include Marketo, HubSpot and Salesforce Pardot.

Marketing AI 123

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 123

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Further, even if some surrender their email addresses for a white paper , most expect to access lighter content, like infographics, without the form. Whether it’s cold calling, buying mailing lists (say hello to the spam folder!), Make sure you’re offering a real incentive in exchange for a name and email address. Probably not.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Full Circle Insights

JULY 13, 2023

Recent portfolio companies include Profitero, Searchspring, Chargify, and Earth Class Mail. The Scaleworks “Venture Equity” model takes a hands-on approach to scaling businesses, opening new offices in their San Antonio headquarters, building go-to-market teams, focusing on category design, and investing in capital-efficient growth.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

SnapApp

APRIL 6, 2015

As Marketo put it, “[Marketing] is shifting from talking at people, and focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.”. She also contributes to The Globe and Mail as a Gen Y Money blogger. Photo Credit: Daniel Bowman via Stocksnap.

Sales Management 48

Sales Management Top of Funnel Digital Marketing Funnels Marketing Analytics Tools 48