Ambal's Amusings

MAY 10, 2010

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Maria Pergolino.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

JUNE 9, 2010

B2B marketers should increasingly shift money from activities such as advertising, trade shows and conventional business development into thought leadership marketing and intelligent client discovery. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

B2B marketers should increasingly shift money from activities such as advertising, trade shows and conventional business development into thought leadership marketing and intelligent client discovery. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Heinz Marketing

DECEMBER 20, 2017

At one time in the not too distant past, the practice of B2B marketing focused heavily on communications activities such as advertising, direct mail, trade shows, brochures, and PR. Marketo: Three Steps to Reduce Churn and Increase Revenue. By Brian Hansford , VP of Client Services for Heinz Marketing.

B2B Marketing 46

B2B Marketing Planning B2B Work Management 46

Ambal's Amusings

FEBRUARY 18, 2010

B2B marketers should increasingly shift money from activities such as advertising, trade shows and conventional business development into thought leadership marketing and intelligent client discovery. Click and download FREE eBook from Marketo and ClickDocuments. Britton Manasco's Marketing Action for 2010. Over to you.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

SnapApp

OCTOBER 21, 2014

With mounting pressure on marketing teams to show immediate ROI for campaigns and programs, it’s easy to stick to what we know works: the tried and true website, blogging 3x a week, social outreach, simple landing pages with one form, and trade shows that have one lead gen entry. Probably not! Did it work?

Trade Show 48

Trade Show Lead Gen Landing Pages Marketo 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ). Customer speakers throughout because successful customers bring the Marketo story to life.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Adobe Experience Cloud Blog

MARCH 18, 2014

Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. If I explicitly consent to have my badge scanned at a trade show, I know that I’m likely to get a follow up email asking if I wish to engage in a further discussion. I hate Tuesdays because Tuesday is Spamday. It’s crazy. I’m OK with that too.

Marketing Automation Services 48

Marketing Automation Services Blast Campaigns Ad Exchange CAN-SPAM 48

Adobe Experience Cloud Blog

DECEMBER 12, 2012

Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. But to get your started, let’s talk about some basics to consider when planning your first 2013 trade show or conference. Do you do a lot of trade shows? Choose the right event technology.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Because it shows up in the timeline (as opposed to an ad on the side of the page), a Promoted Post can have higher visibility and engagement than a regular Facebook ad. At Marketo, we’ve just begun to test these.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

APRIL 25, 2012

How do you follow-up from a trade-show? If you don’t have enough sales leads , put a plan in place to get more – with content marketing , social media, trade shows, and promotions – anything that will help to get your company noticed. Send something in the mail. When do you send a newsletter? Want to stand out?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Paid Search Agency Automation 48

Adobe Experience Cloud Blog

AUGUST 21, 2012

It’s not enough to manage the trade show, send the direct mail, or even flood more leads to the sales team. And for revenue performance management , I recommend reading up on best practices from Marketo and others whose business focuses on revenue-centric marketing. Funnel math and revenue performance management.

Work Management 48

Work Management Top of Funnel Marketing Management Lead Ranking 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

For example, your trade show programs may be bringing in $2 million in opportunities but may be costing you $1 million to produce. He traded more glamour players for more underrated and undervalued players. “This guy could be one of the most effective relief pitchers in all of baseball. He should cost $3 million a year.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Lead Ranking 48

LeanData

MARCH 28, 2016

When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them. That ensures full visibility into valuable accounts. “It It solved a real pain that frankly was a nightmare for us,” said Jennifer Rios , marketing operations manager.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them. That ensures full visibility into valuable accounts. “It It solved a real pain that frankly was a nightmare for us,” said Jennifer Rios , marketing operations manager.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them. That ensures full visibility into valuable accounts. “It It solved a real pain that frankly was a nightmare for us,” said Jennifer Rios , marketing operations manager.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

When we would get back from a trade show, it would take us between three and six hours just to process all of the leads prior to importing them. That ensures full visibility into valuable accounts. “It It solved a real pain that frankly was a nightmare for us,” said Jennifer Rios , marketing operations manager.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Adobe Experience Cloud Blog

MARCH 22, 2013

This means delivering high-quality content to the right people in an engaging way – and doing so across multiple channels including direct mail, email, and phone. Many companies pour a lot of effort into their inbound marketing efforts at big events such as trade shows. Some prospects may find you, but many don’t know you exist.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 12, 2011

From social media and other web channels, to email, direct mail, advertising, city tours, events, trade shows, webinars, and seminars. Grabbing and Owning a Seat at the Revenue Table was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Enterprise Management 48

Enterprise Management Work Management Marketing Budget Marketing Management 48

Adobe Experience Cloud Blog

JULY 7, 2010

Marketers must keep their files very clean, mailing only to those subscribers who are active and engaged. Use a combination of vehicles to reach them – direct mail, trade shows, invoices/statement stuffers, your website, sales calls, customer support and partnerships. Aim to help them! . No one ever asked them!

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

thePoint

MAY 25, 2018

trade shows, media campaigns, web site visitors that fill out a form, paid search, local education events, or webinars). This could be standard emails from you or from sales, a newsletter, pieces of hard mail, phone calls, or marketing automation (drip campaigns) that all work together to nurture a prospect in an authentic way.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

KoMarketing Associates

AUGUST 3, 2017

Many marketers believe that reaching a B2B customer means reaching them at their place of work, through something like an email blast or even traditional direct mail campaign. Many brands have entire trade-show teams that plan several appearances at events around the country or world, often spending thousands of dollars at a single event.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Marketing Budget 120

PureB2B

MAY 30, 2022

Direct mail & Telemarketing. You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand. Knowing which ones are right for your business—or which to try first— is easier said than done.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Biznology

MARCH 28, 2013

Marketo promotes it. In B2B, push marketing includes all the outbound messaging that have proven themselves for decades, most notably: Direct mail, including dimensional mail. is so mature, and so sophisticated, you can find just about every prospect using mailing lists, no matter how narrowly you may target.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Engagio

NOVEMBER 11, 2020

We can no longer rely on trade shows and events to create awareness and pipeline. As the co-founder of Marketo, I played a key part in building the marketing automation category. We did it with Marketo in 2008, and it’s what we’ve done today by delivering Demandbase One.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

LeanData

FEBRUARY 3, 2016

But Pergolino can remember the unfamiliar looks she got while speaking about ABM at a Marketo conference four years ago with marketing expert Matt Heinz , and then two years later at a TOPO event. “It I see them creating target lists and sending direct-mail campaigns to them and so on. It was something new,” she recalled.

Account Based Marketing 45

Account Based Marketing ABM Paid Search Agency Webinar Metrics 45

LeanData

FEBRUARY 3, 2016

But Pergolino can remember the unfamiliar looks she got while speaking about ABM at a Marketo conference four years ago with marketing expert Matt Heinz , and then two years later at a TOPO event. “It I see them creating target lists and sending direct-mail campaigns to them and so on. It was something new,” she recalled.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Webinar Metrics 40

LeanData

FEBRUARY 3, 2016

But Pergolino can remember the unfamiliar looks she got while speaking about ABM at a Marketo conference four years ago with marketing expert Matt Heinz , and then two years later at a TOPO event. “It I see them creating target lists and sending direct-mail campaigns to them and so on. It was something new,” she recalled.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Webinar Metrics 40

LeanData

FEBRUARY 3, 2016

But Pergolino can remember the unfamiliar looks she got while speaking about ABM at a Marketo conference four years ago with marketing expert Matt Heinz , and then two years later at a TOPO event. “It I see them creating target lists and sending direct-mail campaigns to them and so on. It was something new,” she recalled.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Webinar Metrics 40

Adobe Experience Cloud Blog

MAY 31, 2011

When you stay to the letter, you can add everyone who registers on your website to your mailing list. This explicit double opt-in approach is especially valuable when you have leads generated from a large pool of names (such as a trade show). You may be in keeping with the law but you’re not getting high marks for credibility.

Opt-in 48

Opt-in Sales Management Email Marketing Opt-out 48