Biznology

AUGUST 10, 2010

Image via Wikipedia by Frank Reed. Sometimes, I have to stop and look at which online marketing techniques I respond to. One thing I do depend on, though, is e-mail. One thing I do depend on, though, is e-mail. I also like the fact the one of the reasons I am so connected to the publication is the e-mail alerts available.

BtoB 80

BtoB RSS Wikipedia Content 80

Parse.ly

NOVEMBER 5, 2021

Last week, Dave Cardiel , VP of Growth Marketing for WordPressVIP and Parse.ly , sat down with Joe Pulizzi , founder of The Tilt and Content Marketing Institute and author of the Amazon #1 Marketing Bestseller Content Inc. , This is the major flaw in basic corporate content marketing.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Biznology

NOVEMBER 5, 2012

Photo credit: Wikipedia. But Kmart has an approach that I had not seen before, an e-mail appealing to your emotions: If you sell online, you know the problem. How many people place things in their carts but don’t come back? But all e-Commerce sites find a drop off when some percentage of their customers abandon their carts.

Online Marketing 80

Online Marketing Wikipedia Pricing Price 80

Biznology

NOVEMBER 30, 2011

Image via Wikipedia. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. I work with a company that offers employee benefits programs, and markets to HR professionals.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

APRIL 12, 2012

Credit: Wikipedia. Aaron made several comparisons to e-mail in his post, which brought to mind my own love-hate relationship with e-mail over the years. I have been using e-mail longer than most people. Granted, I am old, but even for people my age, it was unusual to be using e-mail in the ’70s.

Social Media 80

Social Media Tools Media Wikipedia 80

Biznology

SEPTEMBER 6, 2011

Image via Wikipedia. Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques. In e-mail marketing, people unsubscribe.

Mobile Marketing 80

Mobile Marketing ROI Social Marketing Opt-out 80

Adobe Experience Cloud Blog

JANUARY 8, 2014

.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. E-mail: I first wrote about this one in October of 2008. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Email, NOT e-mail.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. E-mail: I first wrote about this one in October of 2008. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Email, NOT e-mail.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Biznology

MARCH 7, 2014

(Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Leads are the metric that marketers live and die on because leads mean money. That reason starts with a compelling (and customized!)

Lead Generation 80

Lead Generation Landing Pages Tips Generation 80

Biznology

MAY 3, 2012

Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. Where it becomes a problem is when we broaden that to our marketing. And that’s just plain scary. Because we all run a little scared in our businesses, at least sometimes. But it is scary.

Differentiation 80

Differentiation Wikipedia Mobile Advertising Paid Search Agency 80

Biznology

JUNE 21, 2011

Image via Wikipedia. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. Most retargeting is done by e-mail--if you know the address of someone who has come to your site, you can follow up with an offer to save the sale.

Wikipedia 80

Wikipedia Purchase Marketing Business 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. .

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

MAY 2, 2012

0 (Photo credit: Wikipedia). If you own a retail store or a local service business, your marketing has probably been lame, but you’ve never had to pay for that before. With digital marketing, you must differentiate or die. But you can’t compete on price with mail-order contact lens shops. Let me explain.

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. Such organizations can market different products in different countries, some of which could potentially complete with each other. In offline marketing it was a lesser issue. How do marketers respond?

Social Media 80

Social Media Product Media Cross-Selling 80

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

ANNUITAS

JUNE 2, 2016

As per Wikipedia (emphasis is mine): “the purpose of programming is to find a sequence of instructions that will automate performing a specific task or solving a given problem.” A database contains a lead’s e-mail address, but the analyst needs the lead’s website. The above can be resolved with R’s stringr package.

Work Management 100

Work Management Marketing Management Marketing Automation Services Wikipedia 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   You might be surprise that most often, outbound calls are going directly into voice mail.    Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned. To say things are changing is an understatement.  What is happening? 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

JUNE 30, 2010

Image via Wikipedia. They are immediately puzzled, however, because they know that I am an advocate of using social media for marketing. How do you market to these fans? In a sense, a Facebook fan is no different than an e-mail address. I've had a few clients ask me recently what a Facebook fan is worth.

Facebook 80

Facebook Wikipedia Paid Search Agency Social Media 80

Buzz Marketing for Technology

JUNE 27, 2008

Mailing lists. Search alerts. del.icio.us. waybackmachine. Intranet (through employer). Wiki pages. Formally published pages. Inside firewall blogs. Internal (through employer). Meriam-Webster. ray_ple.vym. 2007-02-05. vym 1.8.1.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Biznology

AUGUST 26, 2014

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. Chain letters started as actual letters that one received in the mail. The first was catching fire, the second was brand awareness, and the third was money.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Hubspot

APRIL 6, 2018

This authorization will work similarly to the verification efforts Facebook identified in recent weeks when Product Management Director Rob Leathern spoke to a new ad review and verification process that will require all Page admins to submit government-issued IDs and provide a physical mailing address before they can publish any promoted content.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.

Research 80

Research Process Long Tail Marketing Blogger 80

Buzz Marketing for Technology

JULY 11, 2008

MediaWiki - the platform that Wikipedia, amongst many other wikis, runs on - is probably the best of the free self-hosted options. Post to relevant forums, blogs and mailing lists about what you are doing. Go back to those forums, blogs and mailing lists that you punted the idea around on and let them all know how it finished.

Wiki 100

Wiki Effectiveness Wikipedia Work Management 100

Buzz Marketing for Technology

JULY 21, 2008

Looks at it from a marketing perspective. Tips for Mastering E-mail Overload - Also have a look at Tips for Overcoming Email Overload. E-mail (required, never displayed). IO on Wikipedia. Combating Information Overload - Includes a history section on IO. How it all startedâ?¦. The Tyranny of Email - Correct, itâ??s

Resources 100

Resources Product RSS Digg 100

Biznology

NOVEMBER 3, 2011

Image via Wikipedia. If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. More recently, those invitations stopped coming as everyone decided that there’s no more room for new social networks.

Social Networks 80

Social Networks Wikipedia Profiling Linkedin 80

Biznology

JULY 28, 2010

Image via Wikipedia. I like to say that Internet marketing is more about marketing than about the Internet, but every once in a while, the Internet gets in our way. I've been tweeting about the various symptoms and getting lots of help from people as to where to turn, both on Twitter, on e-mail, and even offline.

Spyware 80

Spyware Public Relations Wikipedia Internet Marketing 80

Buzz Marketing for Technology

JUNE 27, 2008

Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources.

Wiki 100

Wiki Software Wikipedia Copyright 100

Biznology

AUGUST 4, 2010

Image via Wikipedia. magazine arrives in the mail. I was starting an ill-fated run at entrepreneurship with my own small Internet marketing agency, and I wanted to see how the cool kids did it. Oh, and the kicker is that the guide is under the technology tab rather than the sales and marketing tab. by Frank Reed.

Marketing Websites 80

Marketing Websites Wikipedia Internet Marketing Content 80

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

JULY 1, 2008

Using E-mail to Jumpstart your Newsgathering. We offer offers insights from a fact-checker for the Atlantic magazine, a talk with Wikipedia founder Jimmy Wales, a proposal for updating breaking news in a different way, and more. Tools for Citizen Journalists. Twelve Tips for Growing Positive Communities Online. Make Internet TV.

Screencast 100

Screencast Ethics Blogger Transparency 100

Buzz Marketing for Technology

JULY 24, 2008

“Washington, Wikipedia, and Web 3.0: MIT Laboratory for Computer Science and Artificial Intelligence. 3:45 p.m. – – Issue Debate. What is the Future of the Web? Please Register to Attend at the Auditorium: First Name. Organization. The World Wide Web changed the ways people work, play, communicate, collaborate, and educate.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. A note on that: I do not speak at events (even for money) that I don’t believe in , as I do not lend my name to help profiteers sling social media and content marketing hokum.

Social Media 127

Social Media Media Blogger Co-Registration 127

Buzz Marketing for Technology

JUNE 27, 2008

From Wikipedia, the free encyclopedia. Some organizations are now introducing PKM systems with some or all of four components: Just-in-time Canvassing - templates and e-mail canvassing lists that enable people looking for experts or expertise to identify and connect with the appropriate people quickly and effectively. About Wikipedia.

Wikipedia 100

Wikipedia Work Management Personalization Wiki 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

E-Mail (Required, not published ). Notify me of followup comments via e-mail. . - Tom Tom — beating the drum for E 2.0 - XM Radio and QuickBase: Changing Organization Behavior through Enterprise 2.0 - Hi, My Name is Joe and I’m a ‘Knowledge Worker’ - Where Knowledge Management 1.0 No comments yet. Jeff Jarvis.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100