Navigate the Channel

JULY 18, 2023

The report revealed several interesting findings: Subscription Preferences 61% of respondents subscribe to e-mails from 10 or fewer brands. The number of people who find 50% of their e-mails relevant or interesting has increased from 9% to 30%. 49% responded that supermarkets have successful e-mail campaigns.

Product 65

Product Ad Building CTR Allocation 65

Schubert B2B

MAY 25, 2023

When it comes to business-to-business (B2B) marketing, there are various channels available to reach potential customers. One of the oldest and most traditional methods is direct mail. But does direct mail work for B2B? B2B marketers widely acknowledge that direct mail is among the most potent channels. Absolutely!

B2B 62

B2B B2B Marketing Advertising Channels Business to Business 62

Schubert B2B

MAY 25, 2023

When it comes to business-to-business (b2b) marketing, there are various channels available to reach potential customers. One of the oldest and most traditional methods is direct mail. But, does direct mail work for B2B? B2B marketers widely acknowledge that direct mail is among the most potent channels.

B2B 62

B2B B2B Marketing Advertising Channels Business to Business 62

Vision6

AUGUST 3, 2021

Apple announced its iOS 15 updates in June, and the email marketing community was sent into a panic frenzy. While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. What is Apple Mail privacy protection?

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Porch Group Media

FEBRUARY 13, 2023

Utilizing companies like Welcome Wagon, help to focus direct mail marketing efforts into the hands of the right people in your community. Adding direct mail to your current marketing strategy will lift your performance overall. Personalization in advertising is now easier than ever. Michelle: Sure, absolutely.

First-Mover Advantage 52

First-Mover Advantage Marketing Budget Marketing Budget Creation Digital Marketing Funnels 52

Porch Group Media

FEBRUARY 13, 2023

Utilizing companies like Welcome Wagon, help to focus direct mail marketing efforts into the hands of the right people in your community. Adding direct mail to your current marketing strategy will lift your performance overall. Personalization in advertising is now easier than ever. Michelle: Sure, absolutely.

First-Mover Advantage 52

First-Mover Advantage Marketing Budget Marketing Budget Creation Digital Marketing Funnels 52

Fount Media

SEPTEMBER 1, 2023

Numerous companies need efficient marketing tactics to differentiate themselves in the modern healthcare industry and reach out to their intended buyers. There are many options out there, but one method that has been shown to work over and over again is using a target-driven doctors mailing list.

Differentiation 52

Differentiation Paid Search Agency Efficiency Tactics 52

Visitor Queue

OCTOBER 2, 2020

Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns. The post 10 Tips for Direct Mail Marketing in the 2020s appeared first on Blog Visitor Queue.

Tips 98

Tips Planning Paid Search Agency Marketing & Strategy 98

Blue Flame Thinking

SEPTEMBER 13, 2021

With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. So, what is this new feature and how will it potentially affect one of the most valuable marketing channels B2B organizations have at their disposal? How Apple Is Using Mail Privacy Protection.

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Engagio

NOVEMBER 2, 2022

And with ABM (account-based marketing) and ABX (account-based experience), you’re focusing on high-value prospects, so you can justify doing something special. The post How to Use Direct Mail and Gifting to Engage ABM Accounts appeared first on Demandbase. Nothing beats tangible stuff — as long as it’s relevant and on-strategy.

Account Based Marketing 118

Account Based Marketing ABM DemandBase Marketing Prospects 118

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Heinz Marketing

MAY 21, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing For this week’s app of the week post, I wanted to highlight a cool tool I recently learned about – mail-tester. Plainly put right on their main page—mail-tester allows you to test the spammyness of your emails.

Marketing Automation Services 55

Marketing Automation Services Deliverability Sample CAN-SPAM 55

Litmus

DECEMBER 17, 2021

It’s that time of the month where we recap the shifts that took place with email client market share last month. Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. Yahoo Mail: 2.6%.

Privacy Protection 97

Privacy Protection Privacy Email Marketing Mobile Marketing 97

Boingnet

MAY 26, 2020

Direct mail may seem like a thing of the past, but that’s far from the truth. Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own. This is a post from Boingnet - Direct Marketing Automation for Brands, Agencies & SMB's. By Boingnet.

SMB 116

SMB Advertising Agencies Paid Search Agency Internet Marketing 116

Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. While direct mail certainly is a key part of mover marketing programs, digital channels have become increasingly effective at targeting and engaging moving consumers.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Acquisitions Marketing & Strategy 52

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Announced in June and launching in September, this iOS 15 feature has left email marketers scrambling to adapt their strategies in time. Here’s what he has to say. Start prioritizing clickthrough rates.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

Navigate the Channel

JULY 21, 2022

Change is one thing B2B marketers can count on. A recent Apple Mail update is just the latest example. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. Apple Mail Privacy Updates. That’s a big deal.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

JangoMail

DECEMBER 24, 2021

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. After the launch, iOS15 Apple Mail app users will be prompted about MPP.

Privacy Protection 70

Privacy Protection Privacy Open Rate Click Rate 70

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Only B2B

JULY 25, 2019

How to build a mailing list, especially an effective one, is a treasure hunt that marketers pursue on every basis. The post How To Build A Mailing List For Marketing appeared first on ONLY B2B. Adding, updating and editing an email list is all about.

Ad Building 119

Ad Building B2B Marketing Marketing Email Marketing 119

Optinmonster

JUNE 30, 2021

Do you want to learn how to configure Sendinblue Mailer with WP Mail SMTP? WP Mail SMTP is a popular choice for many WordPress users who want to improve their email’s deliverability rates. Plus, if you’re using Sendinblue for email marketing, things are even easier. Sync Sendinblue With WP Mail SMTP.

Godaddy 102

Godaddy API Domain Deliverability 102

PFL

JULY 1, 2020

Even as the pandemic rages on, direct mail is one of the most effective channels for reaching remote workers. If direct mail isn’t part of your mix or if you hit the pause button back in March, now is a great time to rethink that strategy. The post 5 Reasons to Send Direct Mail to Remote Workers appeared first on PFL.

Advertising Channels 122

Advertising Channels Activities Effectiveness Marketing & Strategy 122

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing. How to get started.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Buffer

MARCH 20, 2023

The value of sending snail mail is something that was ingrained in me from a very young age. When I started working, I stuck with it: I sent cards after job interviews and to colleagues who had especially impacted my career, and I realized it was a quick way to stand out in a world where most people don’t send snail mail.

Social Media 98

Social Media Media Business Word of Mouth 98

SmartBug Media

NOVEMBER 4, 2020

As part of our normal routine, it is time to get the mail. Regardless of the fact that it also includes bills and a lot of junk, I love checking the mail. I am not alone in my love of snail mail. With much of our world being digital, it often goes overlooked as a successful marketing endeavor. Direct mail is no different.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles ABM Marketing Budget 102

Heinz Marketing

DECEMBER 5, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses). Great insight, Sarah-Nicole LeFlore. Thanks, Rob Jensen.

Planning 103

Planning B2B B2B Sales Work Management 103

Fount Media

DECEMBER 26, 2022

In online communication, two terms are often used interchangeably: email and mailing list. This blog will look closely at the differences between email and mailing lists, including. The post Distinguish Between Email And Mailing List appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Email Marketing 52

Email Marketing Paid Search Agency Companies Business 52

Porch Group Media

FEBRUARY 27, 2023

When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. Michelle: Yep. I did an email campaign on this date.

First-Mover Advantage 52

First-Mover Advantage Campaigns Banners Touchpoints 52

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 296

Work Management Marketing Management Budget Programs Allocation 296

Modern B2B

JANUARY 22, 2021

The post Is direct mail dead? appeared first on Modern | B2B Marketing Agency.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 98

MindFire

MAY 6, 2021

Is direct mail dead? The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients. Think again.

Paid Search Agency 98

Paid Search Agency Service Companies Advertising Agencies 98

Direct Response Coach

NOVEMBER 8, 2017

For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing.

Generation 124

Generation Direct Marketing Marketing 124