Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. in B2B Marketing ”.

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Anything Goes Marketing

SEPTEMBER 28, 2006

Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). It means that search marketing is working! New to Search Marketing? Having a website and sending out direct mail or email isn't going to cut it. What does this all mean?

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Anything Goes Marketing

SEPTEMBER 7, 2006

Thinking about a new marketing campaign to promote a new product? Maybe, but if you're going to spend the money on that 30 second TV spot, mind as well get the most out of it by fully integrating the concept across all of your marketing channels. Tags: business blog integrated marketing anything goes marketing youtube.

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Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.

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Anything Goes Marketing

MARCH 16, 2008

For example: "BEFORE : If you can't see the images in this e-mail, please click here to view this e-mail through your Internet browser. Tags: email marketing e-marketing. Stefan recommends putting your company name in the "view online" link at the top of your email.

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Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't. Tags: email marketing business blog newsletters.

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Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. This goes back to being an Eco-Marketer and reusing content that you have.

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Anything Goes Marketing

JANUARY 21, 2009

Companies will waste precious marketing dollars if simple email best practices are not followed. Tags: email marketing B2B B2C.

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Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

NOVEMBER 20, 2006

Not sure what authentication is when it comes to email marketing and how it relates to email deliverability ? Check out this article on ClickZ by Stefan Pollard called " Marketers Still Unclear on Authentication " for a better understanding of this concept. Tags: email marketing. It's similar to this.

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Deliverability Tips Tagging Email Marketing 100

Anything Goes Marketing

NOVEMBER 15, 2009

This sold out event brought together some of smartest marketers from all over the world. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. They are some of the best and brightest out there.

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Anything Goes Marketing

OCTOBER 8, 2007

If I compare my exercise achievements to " closed loop marketing ," I get half-way as I am able to track if I've lost weight on my scale but I don't know what exactly contributed to this weight loss. This post is not meant to define or re-define the term "closed loop marketing". Closed loop marketing seems easy eh?

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Anything Goes Marketing

NOVEMBER 15, 2006

If you're a typical online marketer, you're extremely busy, had way too much caffeine and have two many tasks that were due yesterday. John Murphy has written an excellent article called How to design your e-mail copy to maximize response. Tags: email marketing B2B B2C. Have you been here before? Focus on conversions.

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Anything Goes Marketing

APRIL 30, 2006

Anne Holand from marketing reports that email marketing is thriving and she has dubbed this "Email 2.0". That means your Web banners, POP displays, print ads, TV and radio commercials, and direct mail campaigns to rented lists should be "promotional" in tone. Tags: email marketing Marketing Sherpa.

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Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns.

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Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

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Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. PS - Also check out the recent ClickZ article " Ten E-Mail Starters to Break Writer's Block ".

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Anything Goes Marketing

MARCH 16, 2008

On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". Tags: email marketing. She goes on to write about not placing the whole release in the email, not including attachments and some other typical email "best practices". Here's a tip: "Don't do it".

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Anything Goes Marketing

MAY 17, 2008

Instead of just blasting the entire list again including those that didn't respond, marketers should be segmenting their lists and only sending the email to those that either didn't respond (open or click-through) and/or those that didn't convert (fill out a form). Tags: email marketing marketing automation.

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Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! Some software packages out there may allow for this to be dynamically generated - I don't know enough about this (that's not the case for the Globe & Mail example above).

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Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

APRIL 19, 2006

An intersting article in DM News states: "According to Pew Research, more than 50 percent of consumers trust e-mail less and nearly 25 percent use it less. E-mail’s reliability has taken a big hit, too, as 20 percent to 30 percent of legitimate, opt-in e-mail gets caught in the filters intended to prevent abuse.

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Anything Goes Marketing

AUGUST 21, 2006

B2B online reports that Monday and Tuesday are the best days for b2b (b-to-b) email marketing. Technorati tags: e-mail marketing , email marketing , b2b Online Which have been your most successful email days? Did you even measure this?

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Anything Goes Marketing

SEPTEMBER 28, 2008

Let's back up and review why this topic is important for marketers. Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " Tags: email marketing online marketing.

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Anything Goes Marketing

NOVEMBER 25, 2007

Chad Tags: email surveys , email best practices , e-mail marketing. Tags: email marketing newsletters. Try it out and see if it works on a campaign and then you can decide if it's something that you want to implement across all campaigns. I would start off with your newsletters.

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Customer Surveys Ads Newsletter Tagging 100

Anything Goes Marketing

NOVEMBER 19, 2006

What was the best conversion marketing channel for a financial publisher? Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher. strategies like blogging, don't forget about using email to support your other marketing channels. Remember to maximize your email marketing.

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Anything Goes Marketing

AUGUST 19, 2006

Check out Emarketer's E-mail Benchmark rates. If you haven't started to do this, get your team together and look for tools that will automate your email marketing processes. If you haven't started to do this, get your team together and look for tools that will automate your email marketing processes. Seems a bit high.

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Anything Goes Marketing

SEPTEMBER 20, 2008

It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing. This makes it easier for marketing as messages can be delivered in a timely and consistent manner without a marketing person manually sending out the email each time.

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Anything Goes Marketing

JULY 23, 2006

Are there any additional techniques that you have found that have worked (besides the typical email, direct mail etc.)? Technorati tags: SEOmoz , web traffic , emarketing , social marketing , Mashups Please feel free to!

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Anything Goes Marketing

OCTOBER 27, 2007

I thought, "OK, maybe this is coincidence" but then I just read in national Canadian newspaper, the Globe and Mail, that Comedy Central did the same thing with the Daily Show. Tags: viral marketing Web 2.0. I'm sorry, what?! I have a job that depends on this ( refer to my last post ). Please let me know.

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Anything Goes Marketing

OCTOBER 23, 2006

For Heavens Sake Don't Waste Your Great Content Your marketing team has worked hard on your email newsletter. Related Posts: Linking blogs and newsletters together Linking blogs and newsletters together Part II (Lead Nurturing) Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?

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Anything Goes Marketing

MAY 8, 2006

I have and it's one of those huge topics in email marketing right now that you really need to understand before you start creating that amazing email offer that will turn your compoany into the next Google. Also check out Trim Mail for more exciting news (zzzzz). Why did my email not get &#$ delivered? Ok ok, maybe not Google.

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Anything Goes Marketing

AUGUST 28, 2006

In addition, Zaaz clearly laid out other ways to contact then either by phone or snail mail. Your message is probably in our inbox already - the web is just that fast - and we look forward to dialogue." How cool is that? Brian Eisenberg stresses how important this is. Why not go a step further and provide an online chat option?

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Anything Goes Marketing

FEBRUARY 27, 2007

I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook. Marketing Sherpa left out a few key items: a. Why is the AutoPreview Important to Marketers?

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Anything Goes Marketing

MAY 6, 2006

Regards, Dani Tremblay Electronic Banking Contact Centre Scotiabank I would have preferred that they just mail the ^$#@ $20 to me as we all know that banks are only open between 11:00 and 11:01 AM Monday to Thursday (but are closed Tuesday and Wednesday) which makes getting to a branch almost impossible for most of us.

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Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". Know Your Target Market. Sales and marketing can work together. Sales and marketing can work together.

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Anything Goes Marketing

MAY 3, 2006

Please reply and provide your mailing address and I will send these out to you. Technorati tags: Shell , Scotia Bank , customer experience , marketing , happy ending. And i n the interest of customer service, please allow me to send you $20.00 PS - I still haven't heard from Scotia Bank.

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Anything Goes Marketing

SEPTEMBER 4, 2006

I work for Eloqua which is a leader in marketing automation software and I'm on the front lines of e-marketing on a daily basis. I personally love to blog as it allows me to organize all of the ideas that I'm generating regarding business blogging, search marketing, and e-mail marketing.

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Anything Goes Marketing

JULY 20, 2007

Search Landing Pages (Side Pages) That Need Improvement I've learned from my research that marketers need to distinguish between different types of landing pages. PS: I want to apologize in advance to the companies listed above for spending their valuable marketing dollars and for my abusive click fraud.

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