Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Here’s the problem. The question is what is required?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

A Simple Technique for Reducing Bounces & Unsubscribes - The Point , April 8, 2010 It used to be said that the average US business mailing address (snail mail) changes once every 9 months. – and of course we’ve always debunked the premise, and have urged B2Bs to do both whenever [.]. That’s individuals moving, not companies.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40