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Writing on the Web
FEBRUARY 5, 2013
Yesterday I got one of those ‘Send-Out’ cards in the mail from a colleague whose webinar I attended. I admit I don’t open any junk mail. I was also curious to see how someone I respected in marketing would use this mass-mailing-made-to-look-personal tool. More often than not, they aren’t, however.
Writing on the Web
JULY 9, 2014
I take that back; there is a “ Get on our Mailing List! People don’t want to be on mailing lists. In fact, the next step isn’t clear since there isn’t any offer in her newsletter. call to action. This doesn’t entice people to act, there is no benefit in doing so.
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Writing on the Web
OCTOBER 8, 2015
political blogs became more powerful than direct-mail appeals. Google turned this into a financial advantage by introducing AdWords in 2000, and AdSense in 2003. All seemed to be primed and in place for 2004, when advertising on U.S. What does all this have to do with making money from business blogging?
Writing on the Web
DECEMBER 11, 2014
Remember that the singular purpose of a subject line is to get readers to open the mail. Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline. The purpose of the headline is to get people to start reading.
Writing on the Web
JANUARY 5, 2011
I take that back; there is a “Get on our Mailing List!&# People don’t want to be on mailing lists. In fact, the next step isn’t clear since there isn’t any offer. call to action. This doesn’t entice people to act, there is no benefit in doing so.
Writing on the Web
JUNE 7, 2012
It might be an e-mail from a client, something they saw online, or what they’re doing that week. When I’m working with clients on their blogs , I often find their content is all over the map. Quite often, they blog about whatever crosses their radar that day. It’s no wonder readers get confused and stop reading.
Writing on the Web
JUNE 30, 2010
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