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Industrial Marketing Today
SEPTEMBER 1, 2011
E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. E-mail List Hygiene. Personalized Content.
Industrial Marketing Today
JULY 1, 2011
E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. Notice how e-mail marketing using rented/purchased lists drops down significantly – it is third from the bottom! This was one of the findings in a recent study published by GlobalSpec.
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Industrial Marketing Today
SEPTEMBER 26, 2011
Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a monthly email newsletter. It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation.
Industrial Marketing Today
OCTOBER 22, 2013
B2B E-Mail Marketing Content Marketing industrial email marketing Industrial Marketing marketing automation' Take a look at my earlier post, “Industrial Email Marketing [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
AUGUST 16, 2013
B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo' I am seeing manufacturers continue to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
AUGUST 26, 2011
They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. Use dynamic content in your email marketing.
Industrial Marketing Today
DECEMBER 7, 2011
B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. Those three marketing channels received the largest allocation of the budget. Not surprisingly, they tend to spend less on trade shows. See chart for details.
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