What B2B Marketing Tactics Are Up, Down, Flat? (Survey Sneak Peek)
Everything Technology Marketing
JUNE 19, 2010
A usual suspect, direct mailings, is used less by 55% of the people who responded to the survey. Not surprising considering the often low response rates and difficulties tracking conversions, in addition to the comparatively higher cost of direct mail. Same with print advertising, which is used less by 62% of respondents.
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