Biznology

FEBRUARY 10, 2021

With more need for video assets, companies will need to improve the ROI on these assets by editing clips for re-use in social media and sales communication such as meetings and follow-up mailings. The year of nerdy (but not boring) videos.

Paid Search Agency 129

Paid Search Agency Consulting Demand Video Marketing 129

Biznology

SEPTEMBER 26, 2019

Even if they are, they’re likely to let their calls go to voice mail as screener. Be sure to have a script ready when the phone call goes to voice mail. If email doesn’t work, try the phone, or if the phone doesn’t work, try postal mail. Expect tele-qualification to require between eight and twelve attempts.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Biznology

FEBRUARY 25, 2021

With more need for video assets, companies will need to improve the ROI on these assets by editing clips for re-use in social media and sales communication such as meetings and follow-up mailings. The year of nerdy (but not boring) videos.

Product 118

Product Consulting Paid Search Agency Demand 118

Biznology

NOVEMBER 2, 2020

You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. Then nurture those prospects until they are ready to have a sales conversation. Identify their company.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

DECEMBER 27, 2017

Many providers block these forms of emails and the recipients will recognize that this email is part of a mass mailing. Not only does this lead to mistakes; it’s also slow and fails to allow for personalization. According to Statista 2016 , the open rates for personalized messages were 18.8 percent compared to 13.1

Email Marketing 202

Email Marketing Marketing Management Click Rate CAN-SPAM 202

Biznology

APRIL 11, 2018

Free gift for signing up for our mailing list. Don’t wait for the next in-person event. This is the perfect opportunity to advertise something for free on your website. Examples include: Free gift with minimum purchase. Free gift for answering a survey about our products and services.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Biznology

MARCH 1, 2021

At Fenway, Phil was responsible for a variety of integrated marketing communications functions including, public and media relations, marketing, direct mail, internal and external communications strategies, internet management, and brand development.

Organization 156

Organization Work Management Internet Marketing Marketing Management 156

Biznology

JUNE 7, 2018

You can offer to send your branded gifts in the mail for free, but they are really in exchange for something. When they sign up, you will also collect their mailing address too. You can send promotional products for different things like signing up for your email newsletter or taking a survey about their experience with your company.

Promotion 168

Promotion Design Product Brand Identity 168

Biznology

JUNE 4, 2019

Use phone calls, voicemails, emails and even some direct mail to invite prospects into a dialogue. Using all of the tools available—phone, voicemail, email, direct mail and social media—is critical to success. That is now called the “cadence,” and it works. The secret is in mixing up the media. You can’t depend entirely on email.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Biznology

JUNE 26, 2015

Direct mail is dead. I’ve met with a number of B2B clients and service providers, and found that direct mail is not only producing good response rates, but also the leads generated convert at a higher rate. Here’s a great example of an impact mailing that got both high response and conversion rates. Each market may be different.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Biznology

JULY 6, 2018

Pitney Bowes rises from the mail room to cloud services leadership. New CEO Mark Lautenback took over a postal-mail business in decline. And, playing to core a strength: a store (warehouse) within 10 miles of 90% of Americans, which creates a ‘click and collect’ advantage.

Enterprise Management 148

Enterprise Management Digital Transformation Work Management Amazon 148

Biznology

JUNE 14, 2017

That differs from direct mail, for example, where the investment you make in developing and, especially, printing your marketing materials, means folks may be more likely to be more thoughtful in their approach. On one level, we could take this data to mean that all digital marketing is mediocre. That seems unlikely.

Advertising Channels 143

Advertising Channels ROI Resources Linkedin 143

Biznology

MAY 5, 2021

With data from 60 countries, FrescoData also provides full-service marketing programs: email, programmatic advertising, direct mail, creative and so forth. FrescoData , founded by Tony Raval , offers access to 100 million global B2B contacts—which they call “people data”—including opt-in email addresses, in some cases. Both B2B and B2C.

B2B 118

B2B Marketing Prospects Sample Opt-in 118

Biznology

MAY 22, 2017

Most EU prospecting data—email and direct mail lists—already include opt-in permissions. In the course of business with a new customer—for example, in your contract—you need to gather their agreement as to how you will use their information. Look for prospecting data that was opted in under GDPR specifications.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

FEBRUARY 12, 2018

You can either publish entire articles in an email (typically just one per mailing) or include teaser text for a handful of longer articles that link back to the full text on your website. All in or linked back? The length question will also impact your approach to how your email and website relate. Who loves you most?

Email Marketing 180

Email Marketing Segmentation Mobile Marketing Studies 180

Biznology

OCTOBER 26, 2017

In fact, there’s a generation of young shoppers right now who have a hard time believing that there existed a time (long, long ago when dinosaurs roamed the earth) when the only viable alternatives for most people to visiting a store was ordering via phone or via mail—not the electronic kind, but (horror!) the postal kind.

Fulfillment 106

Fulfillment Order Touchpoints Buy 106

Biznology

MAY 30, 2017

Unlike cold-calling or direct-mail “ spray and pray ,” picking up the phone or walking into an office’s reception is only analog to pulling the trigger. Will you collect a dozen, a hundred, a thousand into a list and send your perfected and scrutinized pitch email via Yet Another Mail Merge or Contactually ?

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

OCTOBER 31, 2017

I have started to lean on this because I try my best to trickle mail as best I can; however, if I haven’t sent out any mail merged bulk email that day, I might ignore Contactually’s Best Time to Email recommendation.

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Biznology

NOVEMBER 17, 2017

The data may point out problems in your mobile mail design. It’s easy enough to see basic access numbers for both platforms, but you should also have a look at click-through rates on both and how they compare to one another. You can also gain more insight into when your emails are opened and clicked.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

JUNE 6, 2018

Some mail campaign apps now offer a Facebook ad campaign builder. Mail campaign software really isn’t designed to store tracked call, SMS or chat transcripts or recordings. The good news is that feed form submissions can be easily segmented. The obvious downside is when a majority of leads are phone calls.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

APRIL 21, 2021

Case in point, businesses that make heavy use of recycled materials for their print and direct mail marketing materials. Recycling paper products cuts down on both water and air pollution, in addition to reducing the amount of space taken up by landfills.

Efficiency 104

Efficiency Resources Paper Analytics 104

Biznology

OCTOBER 5, 2016

Last time around, we expanded on those ideas by exploring the importance of integrating your website into your broader marketing goals and other marketing tactics – social media, email marketing, direct mail, etc. – and focusing on the Prospect to Product Connection.

Marketing Websites 128

Marketing Websites Effectiveness Planning Lead Scoring 128

Biznology

APRIL 12, 2012

Aaron made several comparisons to e-mail in his post, which brought to mind my own love-hate relationship with e-mail over the years. I have been using e-mail longer than most people. Granted, I am old, but even for people my age, it was unusual to be using e-mail in the ’70s. As the volume of e-mail increased.

Social Media 80

Social Media Tools Media Wikipedia 80

Biznology

APRIL 23, 2019

Regardless of any transactional functionality, you may want to examine mail forms and other obvious front-end features as well as discussing with your technology team whether cookies and other back-end tools are gathering and storing information about site visitors.

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116

Biznology

APRIL 20, 2017

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

FEBRUARY 9, 2016

Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). At the beginning of the buying process only three DM media are both targetable and proactive (outbound ) – email, mail, and phone. In the old days, mail/phone was the sequence.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Biznology

OCTOBER 19, 2011

The value in this list was not understated at $14 million –most e-mail marketers can tell you that quality lists are hard to come by. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list. Here’s the text of the e-mail notice. What do you think of it?

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80

Biznology

SEPTEMBER 30, 2019

Make sure you offer an incentive to get on your regular mailing list so you can reach out over and over again. If you notice they only order from you once, you can send out a coupon to customers after their first order, offering them a special deal to sign up for a subscription or place another order. Website Bounce Rates.

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

Biznology

SEPTEMBER 13, 2013

B2B Marketing Content Marketing Copywriting Internet Marketing Local Marketing Business E-mail Electronic mailing list email marketing marketing Newsletter' Email marketers who work hard to connect with their readers and who understand their needs will be the ones to master the art of the click.

Newsletter 80

Newsletter Copywriting Internet Marketing Email Marketing 80

Biznology

SEPTEMBER 14, 2021

All work would stop when the internal mail delivered our copies Monday afternoon, as we tried to scan its pages before our users (who also were subscribers) would start calling us with questions about the tech they were reading about in the latest issue. Now, of course, we have the internet and most of our publications are online.

Trade Show 104

Trade Show Internet Marketing Network Marketing Startups 104

Biznology

MARCH 7, 2014

You can use this data to segment your list and create highly targeted mailings. That means, if you send out a mailing about an ebook , don’t put all four ebooks you have up on the landing page. If you want them to open your mailings, you have to give them a good reason. That reason starts with a compelling (and customized!)

Lead Generation 80

Lead Generation Landing Pages Tips Generation 80

Biznology

MAY 17, 2018

Here is an example of an animated explainer video along with a PDF / direct mail piece that went along with it. So, when it’s all done you have your primary animated video for distribution and you also have hundreds of images, text elements, and more that can be implemented in non-video related marketing material.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

Biznology

FEBRUARY 15, 2018

50% avoid direct mail. As you can see from the graphic above, most consumers try to avoid other advertising styles: 68% avoid online videos. 66% avoid TV commercials. 57% avoid web ads. 48% avoid magazine ads. 46% avoid radio commercials. 46% avoid email communication. 38% avoid mobile messaging. 20% discard promotional products.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Biznology

MARCH 22, 2013

Not all of your customers are experienced with e-mails or contact forms. Be sure to respond to all of the customers’ queries, whether it is a phone call, an e-mail or a hand-written letter. Add a live chat to your website – it is more attractive to use than e-mails due to the immediate responses your customer gets.

Paid Search Agency 80

Paid Search Agency Work Management Marketing Management FAQ 80

Biznology

SEPTEMBER 24, 2012

It can work in direct mail and email, but also in print, on billboards, on television and radio. While there, I learned that Facebook itself is a sizable user of direct mail, the long-time workhorse medium of direct marketing. The Facebook ad sales group uses direct mail to sell advertising to small and medium businesses.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

JULY 30, 2010

What I do is to look at all of my spam folder e-mails (it's really a more focused scan than a real read because it can be time consuming). Now, I am at an information crossroads of sorts, as I have to decide whether something that I once deemed valuable enough to be e-mailed to me is still worth keeping.

CAN-SPAM 80

CAN-SPAM Internet Marketing Tagging Work Management 80

Biznology

MARCH 15, 2011

A Hunch Blog post from last week ( "You've got mail: What your email domain says about you" ) made some noise around the net, courtesy of Gizmodo , swissmiss , and hundreds of tweets and retweets, most likely by Gmail users, who are depicted very favorably compared to Yahoo!, Image by enriqueburgosgarcia via Flickr. by Aaron Kim.

Segmentation 80

Segmentation Psychographics Domain Analysis 80