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Is a direct mail postcard enough?

Direct Response Coach

The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. The post Is a direct mail postcard enough? Copywriting Direct Mail Direct Marketing General Lead GenerationLarge, small or in between, [.].

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Knowing your direct mail break even point

Direct Response Coach

It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point. The post Knowing your direct mail break even point appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation

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Direct Mail: Dead or Alive?

Salesfusion

The post Direct Mail: Dead or Alive? appeared first on Salesfusion. Email Marketing

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Direct mail vs. print advertising

Direct Response Coach

Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their local newspapers, free standing inserts and solo direct mail to reach [.]. For some, it still is.

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Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail

Act-On

When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. Knowing this, why would you, as a marketer, want to reach out to customers through direct mail? Statistics tell an interesting story, one that might change your mind: a 2011 report found 50% of customers preferred direct mail over email, and up to 80 percent say they open most direct mail – even if they consider it to be junk. Fusing direct mail and email.

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6 Best Practices For More Effective Direct Mail Campaigns

Radius

But what about direct mail?  Contrary to popular belief, direct mail isn’t just a marketing tactic of the past.  – Click to tweet. In fact, with the increased saturation of digital marketing, direct mail response rates have flourished compared to their online counterparts: According to the Direct Mail Association , direct mail yields an impressive 3.7%

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How To Plan, Execute & Measure a Direct Mail Campaign

bizible

We decided on a direct mail campaign. Direct mail can set your company apart. Below, learn how we planned, executed and measured our most recent direct mail campaign. Next, the marketing team planned out a themed box that would be mailed to each contact. Mailed to Delivered Rate: 84.9%. Marketers are flooded with daily emails and it’s hard to rise above the noise.

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How To Integrate Direct Mail Into ABM (With Real-World Examples)

Radius

One channel that doesn’t see a lot of traffic is direct mail. At PFL, we’re huge fans of direct mail – it’s the centerpiece of a lot of our MarTech solutions and the centerpiece of our own ABM campaigns. There are black marks against direct mail: it’s expensive, slow, and can’t be measured. Let’s put this myth to rest right away: direct mail can be extremely personalized.

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How to create a direct mail test matrix

Direct Response Coach

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. The post How to create a direct mail test matrix appeared first on McCarthy and King Marketing. This is known as an A/B split test.

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Direct Mail Tip: Make your direct mail offer the centerpiece

Direct Response Coach

One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation Too often the offer is buried in the mailer, the reader never sees it and the response rate suffers.  What a shame. How many times have you [.].

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Direct Mail Mistakes – Measure Twice, Print Once

Direct Response Coach

The post Direct Mail Mistakes – Measure Twice, Print Once appeared first on McCarthy and King Marketing. Direct Mail Direct MarketingI am not much of a handyman. In my house, if something needs fixing, the go-to people are my wife and my daughter.  At Christmas, I give them tools for gifts. So you can only [.].

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6 Tips to Ensure Direct Mail Avoids Junk Mail

Vertical Response

Direct mail is a great way for you to spread the word about your business and increase sales. Direct mail also drives more traffic to your website, and as a result, more people sign up for your mailing list. How do you ensure your direct mail avoids being tossed out as junk mail? Find people in your specific niche market instead of mass mailing to everyone.

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A Two-Tiered Direct Mail Strategy

Direct Response Coach

Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? The post A Two-Tiered Direct Mail Strategy appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead GenerationWell, they [.].

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How To Integrate Direct Mail Into ABM (With Real-World Examples)

Radius

One channel that doesn’t see a lot of traffic is direct mail. At PFL, we’re huge fans of direct mail – it’s the centerpiece of a lot of our MarTech solutions and the centerpiece of our own ABM campaigns. There are black marks against direct mail: it’s expensive, slow, and can’t be measured. Let’s put this myth to rest right away: direct mail can be extremely personalized.

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9 Questions to ask about your Direct Mail Creative

Direct Response Coach

So you’ve been given the job of writing a new sales letter or direct mail postcard. The post 9 Questions to ask about your Direct Mail Creative appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead GenerationYour mailer is ready. You’re happy with the way it reads and looks. You think [.].

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Direct Mail Envelopes: To tease or not to tease

Direct Response Coach

One of the tell-tale signs of promotional direct mail is the use of so-called “teaser” copy and graphics on the direct mail envelopes. Over the years, I have had many clients who have been reluctant to use teaser copy because they thought their mail would look too much like advertising mail (better known as [.]. The post Direct Mail Envelopes: To tease or not to tease appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Lead Generation

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11 B2B telemarketing mail tips

Biznology

Therefore, what follows are some guidelines and tips for leaving B2B voice mails that drive the desired behavior and/or a return phone call.  . General tips for leaving voice mails: Relevancy trumps all and depending on what is known about the individual called, that information should be used in structuring the voice mail. Be short,  as attention spans are also short.

Are direct mail brochures necessary?

Direct Response Coach

So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. The post Are direct mail brochures necessary? Copywriting Direct Mail Direct Marketing General This may be counter intuitive for many of you. But bear with me. think it might make sense in a minute or two.

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Direct Mail Postcards – Which side is UP?

Direct Response Coach

If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? The post Direct Mail Postcards – Which side is UP? Copywriting Direct Mail Direct Marketing General Lead Generation No, this is not a silly question.  It goes to the mindset of the person creating the postcard.  And it will impact your response.

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Direct Mail vs. Email

Direct Response Coach

Email is faster, easier and cheaper than direct mail.  As long-time direct mail guy, I was not an early adopter [.]. Copywriting Direct Mail Direct Marketing Email Marketing General Lead GenerationOn the surface, this seems like a no-brainer.  End of story.  Right?   Well, not so fast.  It’s more complicated than that.  Let’s take a closer look.

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Direct Mail Personalization – knowing the options and costs

Direct Response Coach

Personalization in direct mail – it should go without saying, right? The post Direct Mail Personalization – knowing the options and costs appeared first on McCarthy and King Marketing. mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? Maybe today, but that wasn’t always case. The address label [.]. General

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3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

Modern B2B Marketing

Author: Patrick Groover Have you taken a close look at your direct mail lately? To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail.

DIY – Do It Yourself Direct Mail

Direct Response Coach

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead GenerationThe direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.].

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Quick Guide To Google Mail Ads

Fathom

One of the latest Google updates reveals the ability to choose from 4 unique advertisement options when advertising through Google mail. Here is a guide to choosing the correct template for your particular advertisement: The post Quick Guide To Google Mail Ads appeared first on Fathom. Blog Feed Higher Education Google google mail ads internet marketing Marketing Online Marketing

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Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Modern B2B Marketing

Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Direct mail gets noticed. Direct mail persists. Direct mail persuades. Direct Mail Is Ingrained.

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You’ve Got Mail: 5 Things Your Subject Lines Are Missing

Modern B2B Marketing

You’ve Got Mail: 5 Things Your Subject Lines Are Missing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post You’ve Got Mail: 5 Things Your Subject Lines Are Missing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden Ah, the elusive subject line. No really, you’re a sleep talker.

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Direct Mail Testing. Remove all the guesswork.

Direct Response Coach

The post Direct Mail Testing. Direct Mail Direct Marketing Email Marketing General Lead GenerationMany marketers like to go with their gut – and sometimes it works out. When it doesn’t (and that’s pretty often), they simply dismiss the marketing tactic as something that “doesn’t work for us.”. What they don’t understand or acknowledge is the enormous gray area that exists between what works and what doesn’t work for [.]. Remove all the guesswork. appeared first on McCarthy and King Marketing.

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Mail Bag

Paul Gillin

Feedburner even lets you sign up for e-mail notification. In fact, I’ll bet we could even arrange to have a postal mail sent right to 9620 W Russell Rd. I get comments from readers all the time, and while I usually let these remarks speak for themselves, I thought I’d take advantage of a little extra time at the holidays to show my appreciation by responding to a few recent contributors. Thanks for showing that you care! Unquestionably imagine that which you said. Will likely be back to get more. Thank you. Manda Alvord. And I’d sure likely to be welcome you back, Manda! James.

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Tips for Mastering E-mail Overload - HBS Working Knowledge

Buzz Marketing for Technology

Tips for Mastering E-mail Overload. mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. So they send you e-mail. Over 100 real e-mails come in each day. Im buried in e-mail and chances are, youre not far behind. Before e-mail, senders shouldered the burden of mail. Writing, stamping, and mailing a letter was a lot of work. mail bludgeoned that system in no time. The result: Inbox overload. ("But my incoming e-mail is important," you cry. How you can send better e-mail.

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Direct Mail Strategy: Do you see direct mail more as advertising or sales?

Direct Response Coach

When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. The post Direct Mail Strategy: Do you see direct mail more as advertising or sales? Copywriting Direct Mail Direct Marketing General Lead Generation Print Advertising It was a natural extension for them. They were already creating print advertising.  All they needed to do was reconfigure the same creative approach [.]. appeared first on McCarthy and King Marketing.

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E-Mail Will Drive Traffic to Your Website

Haley Marketing

This week’s blog entry in the series stressing the importance of returning website visitors takes a look at using e-mail marketing to drive traffic back to your website on a consistent basis. But your staffing company wants to be better than solid, it wants to be the e-mail that doesn’t get the automatic delete when someone cleans out their inbox. Because you can stand out from pack!

Junk mail hypocrisy

B2B Marketing Online

I recently wrote a very cynical column about direct mail being one of The Government’s cash cows. Yes, it’s a view that flies in the face of the ‘death of direct mail’ obituaries but with even junk mail now on the rise (not that it ever went away – some industries just had less money to throw at it ) as a revenue generator – am I the only cynic? Why have unaddressed mail (i.e. junk mail) delivered to your door three days a week when six days will do nicely! Test yourself on the Royal Mail changes: seven questions on junk mail. Err, no.

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5 Tips for Crafting Provocative E-Mails That Work!

The ROI Guy

You want to connect and engage with new prospects, especially earlier in their decision making process, so you are using emails / LinkedIn in-mails to reach out. How about this one: “I’ve sent you four e-mails and left you a voice-mail, but I haven’t gotten a response” I likely ignored the emails and voice mails for a reason, and my impression, this rep’s a relentless stalker!

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient. I got a great reply to my last email from one recipient “Could you stuff any more jargon words in here?” Email is a critical piece of the tactical mix. Below are some of my B2B email heroes.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient. I got a great reply to my last email from one recipient “Could you stuff any more jargon words in here?” Email is a critical piece of the tactical mix. Below are some of my B2B email heroes.

Mastering Direct Mail Marketing: How To Build A High-Converting Campaign

Radius

As you’ve probably figured out from the title, I’m talking about direct mail marketing. Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. How Direct Mail Marketing Outperforms Other Digital Tactics. Direct mail achieves a 3.7% Mailing.

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Marketo Loves Direct Mail – and So Do We!

PFL

Direct mail works with email, it can be personalized and measured. Marketing Ideas direct mailMarketo knows! Check out their post that's dear to our hearts.

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. d) often overlooked as an effective way to reach customers and prospects. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Pop Quiz! Answer: (e) all of the above.

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An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA]

Hubspot

Some options might be to send them an email, use direct mail, engage with them in social media, or have your sales team reach out. That's why our ears perked up when we discovered a fantastic article published by the Harvard Business Review called " Why Email Marketing Is King ," which analyzes the effectiveness of email marketing as it compares to direct mail. 60/piece. 60/100 or $.006/email.

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Offline interactive: the strange rebirth of direct mail

B2B Marketing Online

Direct mail. But the fact that such a brand is re-evaluating its channel mix to include direct mail for the first time strikes me as somehow symbolic. Direct mail used to be the only addressable channel. And to make that choice wisely, we need to reflect on the things direct mail can do which email can’t. Of course, one thing that direct mail can do with consummate ease is to burn through your marketing budget at a rate of knots. There’s no escaping the fact that direct mail is an expensive channel. So it is with direct mail. Its name? Or both.

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