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| Page 1 of 20 | Previous | Next | INDUSTRIAL MARKETING TODAY SEPTEMBER 26, 2011 Using E-mail Marketing for Lead Generation B2B E-Mail Marketing B2B Lead Generation Industrial Marketing Strategies E-mail marketing industrial lead generation Industrial Marketing Manufacturing marketingMost manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. There is a difference. How about free? | INDUSTRIAL MARKETING TODAY SEPTEMBER 1, 2011 Making Industrial E-mail Marketing More Relevant E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. mail List Hygiene. Personalized Content. | CEEKUE JANUARY 25, 2011 5 Social E-mail Marketing Tips That Boost Your Business An e-mail newsletter or e-newsletter is still one of the strongest marketing tools available at the moment. mail newsletters are ideal for reaching large numbers of customers quickly and very cost effective. And when you do it right, you can be sure e-mail marketing will boost your sales. | | | | | | | | |
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THE POINT | TUESDAY, AUGUST 17, 2010  5 Ways To Incorporate Direct Mail Into Your Marketing Mix
Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. MORE >> -
TRADESMEN INSIGHTS | TUESDAY, JULY 6, 2010  Adding Social Icons Helps Drive E-mail Marketing Campaigns
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Adding Social Icons Helps Drive E- mail Marketing Campaigns We all use e- mails as part of our marketing strategy, but have you considered adding social sharing options? MORE >> -
 Industrial E-mail Marketing: Use Application Notes to Engage Engineers
E- mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. Notice how e- mail marketing using rented/purchased lists drops down significantly – it is third from the bottom! This was one of the findings in a recent study published by GlobalSpec. Email marketing metrics. MORE >> -
B2B LEAD GENERATION BLOG | THURSDAY, FEBRUARY 28, 2008 Lead Nurturing is about Relationships, not e-mails
If you keep these ideas top of mind, the way you nurture leads will naturally go beyond just e- mail. Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. It's about relationships. Don't ever forget the human touch. MORE >> -
LEAD VIEWS | MONDAY, JANUARY 30, 2012  The Art and Science of E-Mail Marketing for Small Businesses
When considering an e- mail marketing program these are powerful lessons to be learned for small business marketers. Triangulate – e- mail marketing is not the beginning and the end to your marketing initiatives for 2012. Besides an e- mail campaign include your website, social media, telemarketing, and direct mail. MORE >>
- B2B Lead Generation Blog: Paper Direct Mail is Not Dead B2B LEAD GENERATION BLOG | TUESDAY, JUNE 7, 2005
- 4 Social Ways to Make B2B Direct Mail More Effective SOCIAL MEDIA B2B | THURSDAY, DECEMBER 8, 2011
- 5 Things An E-Mail Marketer Should Avoid TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 27, 2010
- When Emails Go Bad: A Lesson in How to Apologize THE POINT | MONDAY, APRIL 19, 2010
- Bad thoughts that block B2B marketing success. B2BMARKETINGSMARTS | TUESDAY, JULY 27, 2010
- Marketing Miracle No. 1: Walking on Water FIFTH GEAR ANALYTICS | MONDAY, AUGUST 2, 2010
- Ten Ways to Turbocharge Your E-Mails BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- Discoverable Messages and Direct Marketing DIGITAL BODY LANGUAGE | THURSDAY, MAY 6, 2010
- 10 E-Mail Commandments MANHATTAN MARKETING MAVEN | WEDNESDAY, AUGUST 11, 2010
- DMA YouTube channel focuses on best e-mail practices FOLLOW THE LEAD | THURSDAY, JULY 29, 2010
- DMA YouTube channel focuses on best e-mail practices FOLLOW THE LEAD | THURSDAY, JULY 29, 2010
- Why Direct Mail & Focus Groups Don’t Mix THE POINT | TUESDAY, APRIL 5, 2011
- A Simple Technique for Reducing Bounces & Unsubscribes THE POINT | THURSDAY, APRIL 8, 2010
- Direct Mail Darwinism: Surviving in the Digital Age INSIGHTIQ BLOG | TUESDAY, AUGUST 16, 2011
- Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence INDUSTRIAL MARKETING TODAY | SUNDAY, OCTOBER 17, 2010
- Inbound Marketing Alone May Not Be Enough for Industrial Companies INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 26, 2011
- B2B Marketing Tip of the Day: Stop asking questions. B2BMARKETINGSMARTS | WEDNESDAY, JUNE 30, 2010
- Dear U.S. Postal Service: Please Stop Encouraging Direct Mail! HUBSPOT | THURSDAY, MARCH 22, 2012
- Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More B2B LEAD GENERATION BLOG | SUNDAY, MAY 6, 2012
- Salesforce.com Webinar Invitation Gets It Right THE POINT | THURSDAY, MAY 14, 2009
- Content Anticipation: E-mails From Greg Laurie Are Enough BIZNOLOGY | SUNDAY, AUGUST 8, 2010
- Price of permission-based b-to-b e-mail continues to drop FOLLOW THE LEAD | TUESDAY, OCTOBER 12, 2010
- 19 Boring But Effective Email Deliverability Best Practices ENGAGE | FRIDAY, JUNE 10, 2011
- The Secret to Effective Voice Mail Messages—with Kelley Robertson FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 21, 2011
- Price of permission-based b-to-b e-mail continues to fall FOLLOW THE LEAD | MONDAY, JULY 19, 2010
- Price of permission-based b-to-b e-mail continues to slide FOLLOW THE LEAD | MONDAY, JULY 19, 2010
- Set the Record Straight: Marketing Automation vs. Email Programs NUSPARK | SATURDAY, JULY 17, 2010
- Top Automated Marketing Personalization Tactics ANYTHING GOES MARKETING | MONDAY, JUNE 29, 2009
- My 5 favorite B2B marketing numbers. B2BMARKETINGSMARTS | TUESDAY, APRIL 20, 2010
- Is your B2B marketing missing a secret ingredient? B2BMARKETINGSMARTS | WEDNESDAY, FEBRUARY 15, 2012
- You’ve Got Mail. Now Answer It. DIANNA HUFF - B2B MARCOM | MONDAY, NOVEMBER 1, 2010
- Does Renting Email Lists Make Sense Any More? THE POINT | THURSDAY, SEPTEMBER 16, 2010
- Boost Email Relevancy With Dynamic Content INDUSTRIAL MARKETING TODAY | TUESDAY, APRIL 26, 2011
- To Sell A Conference, Give Away Last Year’s “Takeaways” WHAT WORKS - WHAT DOESN'T | FRIDAY, APRIL 30, 2010
- Industrial Companies shouldn’t Replace Email Marketing with Social Media INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 15, 2012
- Two B2B marketing rules that cross all forms of communication. B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 11, 2012
- B2B marketing basics for filling the sales pipeline. B2BMARKETINGSMARTS | MONDAY, OCTOBER 31, 2011
- A sure recipe for B2B marketing success. B2BMARKETINGSMARTS | TUESDAY, JANUARY 5, 2010
- E-mail Marketing Pet Peeves B2B MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
- Surprise Your Customers with Direct Mail Love DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 7, 2011
- 3,000 E-mails a Month For Your Sales Managers. FAIL. SALES CHALLENGER | TUESDAY, APRIL 26, 2011
- What Response Rate Should I Expect From My Campaign? THE POINT | THURSDAY, OCTOBER 7, 2010
- Set the Record Straight: Marketing Automation vs. Email Programs NUSPARK | SATURDAY, JULY 17, 2010
- 7 Ways to Keep E-mail Competitive MANHATTAN MARKETING MAVEN | MONDAY, MAY 23, 2011
- Why Direct Mail Can't Help Your Business Grow HUBSPOT | THURSDAY, OCTOBER 21, 2010
- Bella Pictures: Direct Mail in Nurture Marketing DIGITAL BODY LANGUAGE | MONDAY, MARCH 16, 2009
- What’s in Your Marketing Fall Line-up? B2B MARKETING BLOG | FRIDAY, AUGUST 7, 2009
- 5 Voice Mail Messages From Hell ONPATH | WEDNESDAY, SEPTEMBER 22, 2010
- Getting Tested: What to Test in Email Marketing ENGAGE | THURSDAY, JUNE 2, 2011
- Mail Bag PAUL GILLIN | MONDAY, DECEMBER 19, 2011
- For B2B marketing success in 2011 — start with the data. B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 5, 2011
- Marketo Email Campaign Keeps It Short & Sweet THE POINT | TUESDAY, JUNE 14, 2011
- Marketing Edge MARKETING EDGE | MONDAY, NOVEMBER 5, 2007
- Help your B2B marketing prospects get the message. B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 13, 2011
- B2B Email Creative: A 5 Point Checklist THE POINT | THURSDAY, JULY 14, 2011
- Intranet Blog :: E-mail fatigue BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, JUNE 28, 2008
- One B2B social media expert who’s got it wrong. B2BMARKETINGSMARTS | TUESDAY, DECEMBER 27, 2011
- 7 Lead Gen Techniques I Learned From My Junk Mail THE POINT | THURSDAY, APRIL 30, 2009
- Inbound vs. Outbound: What’s Better? MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 18, 2011
- My 3 Wishes from the Marketing Genie CONTENT MARKETING FOR BI | WEDNESDAY, MAY 5, 2010
- Where B2B marketing still grabs attention in today’s communication overload. B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 8, 2011
- Email lead generation — perception vs. reality. B2BMARKETINGSMARTS | MONDAY, DECEMBER 7, 2009
- Email Critique: Adobe Webcast Invite Keeps It Simple THE POINT | TUESDAY, NOVEMBER 9, 2010
- Review: Shoeboxed.com – Get Organized SAZBEAN | FRIDAY, NOVEMBER 19, 2010
- Why Sacred is as Important as Relevant in Email Marketing B2B MARKETING UNPLUGGED | THURSDAY, MAY 20, 2010
- How often to send B2B lead acquisition efforts? Find your Uncle Harry. B2BMARKETINGSMARTS | MONDAY, APRIL 25, 2011
- The Godfather Guide to Direct Marketing: Make Me an Offer I Can’t Refuse CONTENT MARKETING TODAY | FRIDAY, OCTOBER 2, 2009
- Good lead generation campaigns are much more than a shot in the dark THE TOP LINE | MONDAY, MARCH 14, 2011
- Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011 INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 26, 2010
- How a Small Retailer Does Powerful E-Mail Marketing That Delivers Dollar Results CONTENT MARKETING TODAY | FRIDAY, AUGUST 7, 2009
- Critical Tactics to Consider When Sending Out E-mails TRADESMEN INSIGHTS | THURSDAY, MAY 27, 2010
- Easily Personalize Your Direct Marketing Campaigns with Personalized URLs for Each Recipient CONTENT MARKETING TODAY | SATURDAY, MARCH 13, 2010
- How to Use Your Voice Mail to Turn Your Website into a 24/7 Answering Service CONTENT MARKETING TODAY | SUNDAY, JANUARY 29, 2012
- E-mail Marketing: Is It Still a Viable Way to Reach the. TRADESMEN INSIGHTS | WEDNESDAY, MAY 26, 2010
- Radian6 Email Campaign Hits the Mark THE POINT | THURSDAY, OCTOBER 20, 2011
- B2B marketing “Advice from the Top. B2BMARKETINGSMARTS | TUESDAY, JUNE 21, 2011
- Non-stop tips and insights for the muddled B2B marketing mind. B2BMARKETINGSMARTS | THURSDAY, APRIL 21, 2011
- Email, social media top 2011 marketing budgets – research B2B WEB STRATEGY | TUESDAY, JANUARY 11, 2011
- B to B Marketers:Is There a Way to Track Social Media? TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 16, 2010
- Your social media faults are not in the tools but in ourselves BIZNOLOGY | THURSDAY, APRIL 12, 2012
- How to Run a Meeting Like Google BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JULY 22, 2008
- Email campaigns should be the start of the conversation FOLLOW THE LEAD | WEDNESDAY, NOVEMBER 10, 2010
- Attention Healthcare Marketers! Do You Know Where Your Members Are? FIFTH GEAR ANALYTICS | FRIDAY, JUNE 24, 2011
- Preoccupations - I Freed Myself From E-Mail's Grip - NYTimes.com BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
- A Multichannel Marketing Roadmap: Analytics and Insights FIFTH GEAR ANALYTICS | THURSDAY, FEBRUARY 10, 2011
- BtoB 2010 Lead Generation Guide B2B LEAD GENERATION BLOG | MONDAY, MAY 24, 2010
- The long and short of website copy B2B WEB STRATEGY | THURSDAY, DECEMBER 3, 2009
- How Do Consumers Find Websites? 2 Key Lessons. FIFTH GEAR ANALYTICS | FRIDAY, JUNE 10, 2011
- 3 Observations on The Social Media Monthly Magazine. FIFTH GEAR ANALYTICS | MONDAY, DECEMBER 5, 2011
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