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Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips

Marketing Insider Group

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI. Use your donor data to refine your messaging and mailing lists for a greater ROI.

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Sendoso acquires Alyce, as gifting, direct mail platforms consolidate

Martech

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Consolidation in the direct mail and gifting space was likely inevitable post-pandemic.

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New Use Cases for Direct Mail in 2022: Personalized QR Codes, Direct Mail Match Back, Modern Personalized URLs, & OptiChannel Direct Mail

MindFire

Watch this video to learn how Direct Mail is changing in 2022! Direct Mail “Match Back” PURL Redirect Pages Optichannel Direct Mail. Four New Direct Mail Use Cases: Watch Now. If you have questions or comments, drop them below, and we’ll get back to you ASAP.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

Direct mail is one of the very first outreach strategies employed by businesses. But, direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). 5 Unique B2B Direct Mail Campaigns from Topline Film. Keep reading!

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start? where should you start?

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Impact of E-mail for Building Products Industry

Navigate the Channel

The report revealed several interesting findings: Subscription Preferences 61% of respondents subscribe to e-mails from 10 or fewer brands. The number of people who find 50% of their e-mails relevant or interesting has increased from 9% to 30%. 49% responded that supermarkets have successful e-mail campaigns.

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Does Direct Mail Work for B2B?

Schubert B2B

One of the oldest and most traditional methods is direct mail. But does direct mail work for B2B? B2B marketers widely acknowledge that direct mail is among the most potent channels. When it comes to business-to-business (B2B) marketing, there are various channels available to reach potential customers. Absolutely!

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The Definitive Guide to Account-Based Experience

Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail. ABX is the next evolution of ABM & it’s here to stay.

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Delivering a More Human Marketing Experience

Let’s introduce a more human marketing experience, with both direct mail and corporate gifting as proven ways to create real connections. So, send marketing that engages the senses. Send marketing that creates an experience, because experiences are what make brands memorable.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Register today to save your seat! 📆 February 21st, 2024 at 9:30am PST, 12:30pm EST, 5:30pm GMT

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting. Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel!

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

You can target accounts and prospects by sending gifts or direct mail. Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. It will help you stand out from the crowd and increase your chances to connect.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

In this fire-side chat Marketing Technologist, Ari Capogeannis and Sales & Marketing Leader, Bill Pappa, will answer all of your questions and teach you: Effective ways to engage prospects through direct mail. How to hyper-personalize information. What channels to use and how to use them.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). How to produce a successful webinar that guarantees you generate higher quality leads. Which production secrets are key to transitioning webinar attendees to active sales prospects.