SmartBrief - Marketing

MARCH 22, 2024

This is something that current AI-driven systems can do, and businesses are seeing the benefits,” writes Sania Khan of Eightfold AI in this Inc. The headline also intimates two notions about copywriter obsolescence that are worth discussing: AI lacks human-ness and it can’t write good copy.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Webbiquity

JUNE 28, 2022

To write better B2B case studies , focus on letter your clients’ words and stories showcase your value rather than just repeating your brand messaging. Here are six key points to increase the impact of your case studies, along with a look at several brands utilizing case studies in their own work to show how effective the approach can be.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. Some of the uninitiated seemed concerned that a content marketing job meant writing product descriptions or advertising copy.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Marketing Insider Group

MAY 27, 2023

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. Listen to Ann some of the background and stories covered in her latest book, Everybody Writes.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. Length limits are a great way to improve your writing.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Contently

MARCH 25, 2021

It reads like the title of an award-winning magazine feature. When companies write about themselves, we usually wind up with dry, hollow press releases. When Paul Campillo, head of brand and communications, was working on a story about chatbots, he wanted to insert one so readers could ask it questions about the article.

Press 188

Press Product Case Study Case Studies 188

Contently

FEBRUARY 2, 2021

Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I For that kind of work, she focuses more on challenges and solutions in the product category.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Contently

JUNE 19, 2019

They’ll break down parts of Contently’s process to see how we can improve, covering key items such as as rate transparency, increasing working opportunities, and how clients respond to pitches. She writes about topics like robotics, IoT, bioengineering, artificial intelligence, machine learning, and SaaS. Lana Bandoim.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

BOP Design

FEBRUARY 19, 2021

Writing copy for a B2B website takes skill and expertise. In this post, we share tips from our experienced B2B website copywriting team on how to write great copy that positions your brand as an expert. People interact with copy on a website differently than they do with copy in a magazine or book. Capture Attention Immediately.

Copywriting 130

Copywriting Tips B2B SEO 130

Biznology

AUGUST 31, 2021

Back when I was putting together the first editorial staff for Network Computing magazine, Gary was one of my early hires. He was a quick learner — so quick that when I left the magazine to start my own consulting business, he was my pick to succeed me, and then went on to found other publications and eventually his own consultancy.

Rules 104

Rules Lock-In Consulting Class 104

Zoominfo

APRIL 13, 2022

The CEOs of both merging companies had told an industry magazine that cost-cutting would be a top priority for the newly formed organization, so my presentation was focused on highlighting this part of the solution. 2 issue that will influence the success of a company, right after the economy.

Top of Funnel 130

Top of Funnel Paid Search Agency Work Management Marketing Management 130

ClearVoice

SEPTEMBER 14, 2022

Here are some examples of how ad copy works, what makes it resonate, and which brands are using it in incredible ways. Ad copy is a specific type of writing that marketers use to get readers to engage with and eventually buy from a brand. Anyone wondering how to write ad copy that sells should pay attention. What is ad copy?

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. Write with a specific audience in mind. Every magazine has its unique mission and a dedicated readership with specific challenges, interests and knowledge levels.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Biznology

AUGUST 17, 2017

I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. About half of those bylines were part of my tenure as editor-in-chief of ComputerUser magazine and ComputerUser.com , where I had daily, weekly, and monthly columns. Tip 2: Read more, write more.

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

Contently

JUNE 1, 2020

I think we all fall back on these things, but it’s just lazy writing.” ” This blog post about Yemeni coffee from Nashville café Crema Coffee exemplifies this writing style. ” What you write for millennial parents will differ from copy meant for boomer retirees or Gen X foodies. Avoid generalizations.

Content 188

Content Keywords SEO Copywriting 188

Trade Press Services

FEBRUARY 19, 2024

Additionally, applicants must convince officials that they will continue to work in their field and that their work will substantially benefit the United States. Obviously, if you’re a soccer player or work in a non-technical field, then scholarly articles would not be for you. Do clearly specify your area of expertise.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Contently

APRIL 3, 2022

In 2020, there were 59 million freelancers working in the United States alone, and that number is likely to grow with the onset of the Great Resignation. “Establish expectations and ways of working upfront. Also clearly outline (in writing) the deadline, flat rate fee, and word count as you bring the freelancer on board.

Rules 167

Rules Work Management Planning Advertising Agencies 167

Onalytica B2B

SEPTEMBER 22, 2017

Mark has been named a 2016 Top 20 influencer of CMOs by Forbes Magazine , a Top 25 Social Media Keynote Speaker by Inc Magazine , and a Huffington Post Top 50 Most Social CEO. Mark writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED! Video, speaking opportunities and webinars.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. 2: Clients Existing customers who can speak authentically about what it is like to work with your company are another vital type of brand ambassador.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

nDash

NOVEMBER 30, 2021

Are you writing for an audience of manufacturers, suppliers, or shippers about the freight industry? We pulled together a list of the best writers that understand this space, have worked in this field, and can write awesome content. Get in touch with Colleen for a broad mix of business and writing experience.

Marketing Budget 52

Marketing Budget Ad brokers Content Marketing Ideal Customer Profiles 52

nDash

FEBRUARY 1, 2022

On the side, I write articles, case studies, and other content on myriad subjects. I love learning about these subjects (and more) and sharing my knowledge through writing. I have been writing as a freelancer for over a decade now, starting out as an ambitious sports writer before moving into other areas. Ryan Womeldorf.

Communities 97

Communities Ad brokers Blogger Case Study 97

ClearVoice

NOVEMBER 22, 2020

I have taken his words to heart throughout my career , and I’ve battled writer’s block by reading the work of other wordsmiths. Coffee + Crumbs: Pregnancy, parenting, raw, vulnerable writing about raising a human . However, he still somehow manages to have enough time to write frequent blog posts. Coffee + Crumbs.

Cross-Selling 105

Cross-Selling Internet Marketing Work Management Design 105

nDash

APRIL 27, 2022

I’ve been writing for a food and recipe blog for over ten years. This passion for writing and recipe development has led me to be mentioned in Louisiana Cookin’ magazine and gain freelance work for a famous food brand in New Orleans, LA. For me, writing is the freedom to create and compel through storytelling.

Software 52

Software Ideal Customer Profiles SMB Startups 52

Biznology

OCTOBER 29, 2021

We all know that the pandemic has had a major impact on employment patterns: not just more people working from home, but fewer people returning to their pre-Covid jobs. Eugene Smith, the celebrated magazine photojournalist who was a few years away from his death. He was very kind, although also very critical about my work.

Work Management 104

Work Management Ethics Software Positioning 104

Anyword

FEBRUARY 1, 2023

As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process. Outlining Your Content Next, we’ll talk about a step in the writing process that is sometimes easily forgotten — but vital to creating clear, effective content. Outlining your content.

Process 98

Process Copywriting Content Blogger 98

Walker Sands

OCTOBER 26, 2023

Magazine, Motherboard and CNET joined me to talk about the state of journalism, the ways news consumption is changing, misinformation on social media, and (of course) AI. Why are you writing this story? Magazine, who covers HR, public policy and legal affairs, said she and her team can tell if an idea will make a good story right away.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Martech

MAY 30, 2023

Nonny was named Technology Innovator of the Year by the Wall Street Journal, a #MakeTechHuman Agent of Change by Wired Magazine, and was called “The Godmother of Virtual Reality” by both Engadget and The Guardian. Linkedin: Lisa Peyton (4K followers) Get MarTech!

Paid Search Agency 120

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 120

Trade Press Services

MARCH 11, 2024

Q: How has B2B trade magazine publishing changed over the last 25 years? What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Working with editors who understand their audiences and can leverage that data goes a long way.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

nDash

OCTOBER 24, 2021

She’s had bylines in Investopedia, Businessweek.com, The Motley Fool, the Pittsburgh Post-Gazette, Multichannel Merchant magazine, Bloomberg Business, and Woman Engineer magazine. I love that freelancing allows me to try out a variety of different work. Where do you go to read up on the latest freelancing/writing trends?

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Advertising Agencies Consulting 52

nDash

NOVEMBER 2, 2021

She’s worked with Escapism magazine, Foodism magazine, enRoute, NUVO, SHARP, and Time Out. Jen has significant experience working in marketing for the hospitality and tourism industries. She’s worked with Style Magazine, Webjet, and The Upsider, among others. Jessica Huras. Amy Sherman.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

Biznology

FEBRUARY 22, 2019

For example, if you purchase an ad in a magazine, you will reach the people who buy the magazine. As your relationship with your customers continues to develop and you deliver services or products, don’t hesitate to ask customers to write reviews about the services you provide. It’s a win-win situation. Extend your reach.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Oktopost

DECEMBER 8, 2021

Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Heinz Marketing

OCTOBER 15, 2020

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and in the past, several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.

Impressions 101

Impressions Work Management Marketing Management Case Study 101

Contently

FEBRUARY 13, 2020

You worked hard with an amazing crew and brilliant actors, and now you’re famous. Illustration by Andrew Rae | New York Times Magazine. I ended up writing a book about this, and what I learned in the process helped explain what I’d been seeing across media and marketing. Congratulations! This is The Hollywood Model.

Content 181

Content Blogger Trust Marketing Work Management 181

Unbounce

DECEMBER 2, 2020

To start, we’ve narrowed it down to six quick and effective copywriting tips : Tip #1: Write like a human (with empathy). Tip 1: Write like a human (with empathy). Here’s how you can write landing page copy that tackles Covid-19 in an empathetic way. Consider point of view : What POV are you writing in? Rule of thumb?

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

ClearVoice

JANUARY 10, 2019

The type of freelance editor you need depends on a variety of factors, including where you are in the writing process. At the various phases in the life of a piece of content, there are different editorial skills you can leverage to make your writing more compelling and credible. Is this your first time writing this kind of project?

Paid Search Agency 104

Paid Search Agency Work Management Custom Publishing Marketing Management 104