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ViewPoint
OCTOBER 24, 2017
In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. Maybe I was just sensitive. You’ve got it—it’s a healthy combination of both.
ViewPoint
NOVEMBER 17, 2017
The age-old issue of how Sales and Marketing work together (or not) is still on the table. While everyone agrees the two organizations must be in sync to meet revenue goals and scale, the finger pointing continues.
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ViewPoint
MAY 27, 2014
He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency.
ViewPoint
JULY 20, 2016
The lead generation and qualification work we do for this client yields slightly less than a 5% lead rate. We used a combination of telephone dials, voicemails, emails and one direct mail package (actually a magazine article about one of our client’s clients) over the course of one quarter (ninety days or sixty work days).
ViewPoint
MARCH 19, 2015
2) Newspapers and Magazines: We all know that newspapers and magazines are in a tailspin, but is that entirely accurate? While email is still very much the work horse, Ginger says that young people don''t seem to utilize it to the extent that “older people” do. 3) Email: There’s a notable resurgence in email marketing.
ViewPoint
JANUARY 18, 2017
Here are the facts: We worked the lead from August – December of 2016. We had left voicemails, sent emails and even sent an industry magazine that featured the CFO of one of our client’s clients. It took thirty-two total touches from start to finish. You are my conscience. I have been extremely busy but I am now ready to talk to you.”
ViewPoint
FEBRUARY 4, 2014
This is simple behavioral analysis, to better engage with prospects and work toward an eventual sale. Lesson learned: Don’t depend on your chief writer to tell you which piece of content works best. Don’t get excited, we may just be talking about a prospect here. Snare his/her info and keep nurturing! Test it, and prove it!
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