Champion Communications

AUGUST 7, 2023

Speaking with a variety of press verticals from HR to tech, our clients made big strides in answering some of the most pressing questions. Richard Hoptroff, Founder & Chief Time Officer at Hoptroff, dives deep into the currents of technological progress, discussing the intriguing concept of time-as-a-service in Technology Magazine.

Press 62

Press Barriers Verticals Training 62

Brandpoint

MARCH 30, 2022

Rolling Stone magazine says this is a movie that cannot be missed.” Promoted social posts can highlight an earned media placement to a target audience. To learn more about what PESO is, read this post by Brandpoint. Promote with paid advertising A classic example of this is advertising quoting media coverage.

Paid Content 159

Paid Content Media Advertising Agencies PR 159

Modern B2B

JUNE 22, 2023

Consider this scenario – imagine discussing the core components of a brand, such as ‘truths’ and ‘trust,’ through high-volume channels like billboards, ads, TV, or magazines. In these situations, delivering brand-centric messages makes sense. However, what happens when the conversation becomes personal?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Verticals ABM 52

Contently

FEBRUARY 2, 2021

The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. For content marketing positions, I want writers with deeper vertical expertise who know what they’re talking about. For content, I crave authority. ” 3.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Marketing Craftmanship

APRIL 12, 2011

And here’s the toughest part of this reality for those enlightened practitioners: telling their CEO that a bylined article in an obscure vertical trade publication may yield a greater return – in terms of practical marketing application and tangible business metrics – than being mentioned in an industry round-up story in Forbes.

Merchandising 100

Merchandising Verticals Press Marketing Prospects 100

Madison Logic

SEPTEMBER 29, 2020

B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift. O’Regan anticipated companies and agencies need to extend ABM in multiple vertical and geographic markets using a digital-first strategy based on buyer intent and other data signals.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Biznology

AUGUST 17, 2017

I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. About half of those bylines were part of my tenure as editor-in-chief of ComputerUser magazine and ComputerUser.com , where I had daily, weekly, and monthly columns.

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

nDash

MAY 25, 2022

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. My other passion is music – the stranger the better – and I have a regular byline in a couple of arts and culture magazines, as well as a radio show where I inflict my terrible music taste on an unsuspecting audience.

Verticals 52

Verticals Creativity Training Studies 52

nDash

NOVEMBER 10, 2021

and Success Magazine. Join nDash to work with elite writers with expertise across hundreds of verticals. Colleen, recently featured as part of a new writer spotlight , has 25+ years of experience writing for agencies, small firms and large Fortune 500 companies. John Heinz. Contact John for both B2B and DTC work.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Vidyard

MAY 1, 2020

Business magazine Forbes shares a variety of videos on its LinkedIn page , including interviews like this one with Luke Saunders, founder of Farmer’s Fridge, about how he pivoted his business model in the midst of a pandemic to keep things afloat. Vertical video: 1080×1350 px. Learn From the Pros. TikTok Video.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

6sense

DECEMBER 10, 2021

Industry leaders like Brightcove, Cognizant, and SYKES became 6sense customers in 2020, demonstrating the company’s continued adoption within the technology industry as well as growth in other verticals like business services. 2020 was also a record year for 6sense in terms of industry awards and recognition.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Contently

MAY 18, 2018

I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations. The next step was figuring out the audience loved spending time within the vertical. And rightfully so! To know your audience.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Tomorrow People

FEBRUARY 27, 2018

We handpick the editors we work with based on their expertise in any given vertical. Across almost every vertical you can think of. It’s not the latest issue of GQ Magazine. If you’re healthcare, you’ll get a healthcare expert. If you’re manufacturing, you’ll get a manufacturing expert. See where this is going?

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

nDash

OCTOBER 29, 2021

He’s the perfect pick for business, technology, or industrial verticals. Find websites or small and local magazines where your work might appear, study them, then build your file of clips by imitating the writers that have been published in those places, pitching ideas you know something about. How did you get into this career?

Enterprise Management 52

Enterprise Management Press Ideal Customer Profiles Custom Publishing 52

ClearVoice

AUGUST 17, 2021

Infographics: Vertical graphics that provide information to audiences with statistics, graphs, and charts. The magazine created valuable content for farmers that has been a resource of information about farming techniques. Feature stories in digital and print magazines. Here are a variety of ways audiences consume content.

Copywriting 126

Copywriting Content Marketing Content Paid Search Agency 126

Envy

OCTOBER 12, 2021

One of the most followed cyber security experts, Mikk o was named Cybersecurity Person of the Year in 2020 by CISO magazine. Andy Ellis was the recipient of the 2021 CSO Hall of Fame award and the CSO Magazine Compass award for his efforts to “make the internet suck less.” Keep up with what he’s doing via his Twitter feed.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

ClearVoice

NOVEMBER 27, 2019

Verticals are major categories or broad themes of content toward the top of your content taxonomy. You could consider each of these top categories as verticals because each has dozens of sub-categories under their larger umbrella in the taxonomy (e.g., Verticals also can be channels. Context matters. social, search, paid media).

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Digital B2B Marketing

JULY 12, 2012

Focused vertical publications are often too small to be covered by research sources. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. Sometimes this is valuable info (in this case), other times it just adds noise.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Marketing Insider Group

JANUARY 16, 2020

I love how enterprise cloud computing solution provider Nutanix categorizes articles in its online magazine The Forecast into technology, business, and industry themes. Most companies across verticals now choose a nice mix of videos and articles – with images to boot – in their blog posts to make their content more interactive and engaging.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Anyword

NOVEMBER 19, 2020

Another great example: this post from InStyle Magazine, sharing an impactful clip from the vice presidential debate that many women can related to. If you’re looking for more inspiration, here are 6 ways to master vertical text videos for Instagram Stories that are sure to get your creative juices flowing.

Video Marketing 98

Video Marketing Best Practices Lead Ranking Verticals 98

Moz

NOVEMBER 16, 2020

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. What KPIs are other advertisers in your vertical targeting? For the fashion and technology verticals, brand awareness became a much higher priority after March 8th. How has consumer interaction with native ads changed?

Advertising Agencies 66

Advertising Agencies Advertisements Advertising Top of Funnel 66

B2B Memes

SEPTEMBER 20, 2012

In Cohn’s view, the Swiss Army knife journalist is a reality that must be reckoned with, like it or not: “This transition from vertical job descriptions to horizontal job descriptions is perhaps the most profound change in newsrooms that are full of change. Should Journalism Schools Rethink Magazines? (Or Or Even Journalism Itself?).

Barriers 100

Barriers Verticals Training Marketing Websites 100

B2B Memes

SEPTEMBER 20, 2012

In Cohn’s view, the Swiss Army knife journalist is a reality that must be reckoned with, like it or not: “This transition from vertical job descriptions to horizontal job descriptions is perhaps the most profound change in newsrooms that are full of change. Should Journalism Schools Rethink Magazines? (Or Or Even Journalism Itself?).

Barriers 100

Barriers Verticals Training Marketing Websites 100

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

Advertisements 100

Advertisements Advertising BtoB Digg 100

ClearVoice

DECEMBER 5, 2019

Similar to the three tabs on the ClearVoice Talent Network main website page — in the ClearVoice platform, clients can search for and filter freelancers based on three main verticals: Categories. You can link your online work, but you can also upload documents, PDFs, magazine articles, and more if you have those samples. Content Types.

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Copywriting 87

Content Standard

DECEMBER 30, 2021

While his technical knowledge is vital when it comes to reviewing vehicles for car magazines, he really enjoys translating that expertise into actionable advice for consumers who are less fluent in car talk.

Barriers 122

Barriers Paid Search Agency Storytelling Small Business Marketing 122

Content Marketing Institute

MAY 23, 2018

Arnie Kuenn, CEO, Vertical Measures. Sign up to receive your free subscription to our print magazine every quarter. In fact, when I am writing articles, I always start with my outline on Evernote. I flesh the concept out there, and then move it to Microsoft Word. I have the app on all my devices and can access it anywhere.

Marketing AI 104

Marketing AI Tools Planning Advertising Agencies 104

ClickZ

NOVEMBER 19, 2020

Many businesses have pulled their ads from online and print newspapers and magazines, radio, and television because they’re unlikely right now to see a lot of return (especially if the ads seem tone-deaf for the times). that make sense—not just for what they’ve bought, but for what they’ve have searched for online.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Vidyard

MARCH 8, 2021

Learn From the Pros Business magazine Forbes shares a variety of videos on its LinkedIn page , including interviews like this one with Luke Saunders, founder of Farmer’s Fridge, about how he pivoted his business model in the midst of a pandemic to keep things afloat. Not surprisingly, most videos on Twitter are very, very short.

Paid Content 65

Paid Content Social Media Video Marketing Media 65

Outgrow

JULY 15, 2021

The YouTube channel of the world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales. Social Media Examiner. YouTube Channels: [link]. Neil Patel.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

ClearVoice

MARCH 29, 2019

Much like a five-year plan or clipping out images of foreign lands or engagement rings out of a magazine, this list served as my vision board. That is, until Kylie Carson , the publisher of Wedding Business Magazine and the CEO of the International Academy of Wedding & Event Planning started her own.

Communities 97

Communities Conference Verticals Resources 97

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. There are some verticals in B2B now that are completely polluted by this crap. Paul Conley. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.”

Content Marketing 100

Content Marketing Ethics Content Vendors 100

ClearVoice

APRIL 9, 2020

Articles are published on a variety of platforms including websites, blogs, magazines, newspapers, press releases, brochures or newsletters. Presenting a mix of content in magazine format can actually help move your buyer down the funnel. 24 Hour Fitness offers its health-minded friends an online magazine called 24Life.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

NetLine

NOVEMBER 30, 2023

If necessary, it may be helpful to break these down further by key vertical, segment, or buyer role. Some ideas and sources include: Industry publications and B2B media sites : Follow reputable industry magazines, newspapers, and websites. So, consider curating some of the content you need to fill the gaps.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Crimson Marketing

MAY 1, 2015

B2B verticals. The Buying Process is More Competitive. More than half of B2B decision makers “start their buying journey with informal research, using search engines and business blogs to research products, problems, and solutions. It’s this stage of research where your content can have a real impact on sales.” Search engines.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

B2B Marketing Directions

JUNE 13, 2021

Most Popular Content Formats The ten most popular content formats in 2020 were: eBooks Guides White papers Cheat sheets Tips and tricks Research reports Kits Webinars Magazines Subscriptions Collectively, these ten content formats accounted for 82% of all downloads from the NetLine platform last year. Image Source: NetLine Corporation.

Business 52

Business Content Bandwidth Trade Show 52

Outbrain

JANUARY 25, 2021

In the analog age, advertisers booked specific verticals to reach their target audience. Women could be reached through celebrity magazines, men through car magazines. Brands will include these progressive themes into their DNA to achieve long-term success. The end of exclusive bookings.

Trends 41

Trends Advertisements Advertising Buy 41