Biznology

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It’s not what Dove meant, it’s what people see

Biznology

” For those of you under a rock, there are a couple Dove ads that were circulating on Facebook, past tense, that are spit-take racially offensive as they are covered and portrayed on Facebook and Twitter. It’s not what Dove meant, it’s what people see–and Black Twitter isn’t happy at all.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. This way, it is possible to track visitors coming off any specific ad on a newspaper or magazine. Relative performance.

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Why Marketers Are Embracing Live Videos

Biznology

Another study, this time conducted by Twitter, unveiled a thing or two about brand favourability. This woman’s magazine achieved great success with its live publication-making video. Filmed in Facebook’s offices in the UK capital, 14 videos showed the magazine creation. There is no polishing nor editing.

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Communal Learning, Online and In Person

Biznology

While there, I tweeted fairly consistently ( @keving789 ), and our company Twitter account ( @microassist ) was pretty active. And sharing on Twitter, Facebook, LinkedIn, and other venues? Here’s a 2016 Chief Learning Officer magazine interview with Danielle O’Hare, director of talent development at Lucasfilm.

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How to write for social media

Biznology

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. He was a monthly columnist for BtoB magazine for seven years. Don’t just tell your audience to look at something; make it something they have to look at.

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Social media marketing is Homo sapiens sapiens social

Biznology

While RSS and ATOM syndication is not very commonplace anymore, opt-in subscription newsletters, Twitter, Facebook , and the rest, can be used by your PR department to share just the kind of information that you’d generally plan for all the PR Newswires of the world. It comes down to this: nobody wants to disco in an empty club.

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Five often-overlooked reasons senior executives should use social media

Biznology

Why would I want to be on Twitter? Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? “I don’t have time to build my LinkedIn profile.