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Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

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How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. ” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind. It’s like being in conversation with a trusted authority.”

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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. Some people have been amazing resources to the magazine over the years – people who keep coming back with great ideas, stories, and people. TV audiences are vocal on @Twitter, allowing for substantial research & building creative, via @AndyVale.

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4 Ways to Find Marketing Qualified Leads on Twitter

KoMarketing Associates

You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. While Twitter has 313 million active users each month, not all of them are engaged. They’re Talking. They Fit Your Buyer Persona.

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Why Twitter is Not Your Bae

Convince & Convert

There’s even an awesome Twitter account @BrandsSayingBae that chronicles corporations trying to get jiggy wit it on Twitter. The real issue I have is brands using that kind of language on Twitter. Twitter is the bluntest object in the social toolbox. Brand ARE desperate…for better targeting.

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MarTech’s content marketing experts to follow

Martech

Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders. Website: T he Content Wrangler LinkedIn: ScottAbel (19K followers) Twitter: @scottabel (19K followers) Michael Brenner Michael is CEO and founder of Marketing Insider Group. Success Magazine and the Content Marketing Institute.

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What Jeremy Paxman Doesn’t Know About Twitter Best Practices

KoMarketing Associates

On June 18, English broadcaster and journalist Jeremy Paxman stated on Newsnight that Twitter is for people who “nothing going on between their ears, or nothing going on in their lives” as he left the show after 25 years on air. Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing.

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