B2B Memes

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The Perils of Corporate-Personal Twitter Names

B2B Memes

In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it? Along with its reporter, the BBC has now lost her 60,000 Twitter followers as well.

Twitter 100
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The Best Formats Are Invisible

B2B Memes

Magazines aren’t dying , they’re simply transmigrating. You see, the soul of a magazine is not to be found in its format. LIke every other kind of communication, a magazine is expression, transported in a vehicle. This is one reason for Twitter’s success. Will Digital-Only Save Your Magazine?

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The Future of Content Is Not Destination but Identity

B2B Memes

After suggesting that The Verge is what magazine design should be on the Web, or rather, what should replace magazine design, he asked whether it mattered. Traditionally, magazines were a collection of disparate items that relied on the container to give them a coherent identity. But containment doesn’t work on the Web.

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A Look Inside a B2B Editor’s Head

B2B Memes

To learn about how these issues affect the typical magazine journalist, you have to look harder. That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. This twitter chat only gives a hint of that important difference—but it’s a start. Related posts: Do B2B Editors Get Twitter?

Ethics 100
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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ?

Ethics 100
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Another Nail in the RSS Coffin

B2B Memes

By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. By drawing its content from a Twitter feed, Paper.li You don’t even need a Twitter account to use Paper.li. applies a personally meaningful filter to my reading.

RSS 100
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The Decline of the Single Editorial Voice

B2B Memes

Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC. In some ways, bundling voices is not a new idea for magazines. As the word itself suggests, a magazine is a kind of container for a variety of things.

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