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Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.

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The Trade Desk launches OpenPath

Martech

Today, the Trade Desk announced the launch of OpenPath, which allows publishers the ability to integrate directly with their DSP, gaining direct access to premium publishers as an alternative to Google Open Bidding. The Trade Desk will turn off Google Open Bidding on its platform, said CEO Jeff Green in a company statement.

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LiveRamp’s ATS identity solution adopted by Hearst magazines

Martech

Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. This means that marketers will be able to buy authenticated inventory Hearst Magazines that does not rely on third-party cookies, mobile ad IDs or IP addresses. Why we care. Processing.Please wait.

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Ignite Your Trade Show Success in 2016

Kaon

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. The answer is simple.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Examples: Ipsos Pew Research Premium business media Public relations professionals seek coverage in business magazines that have long-standing reputations as authoritative news sources executives turn to. Consumer-centered companies invest in trusted research to help them understand and engage shoppers.

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Event Marketing: How a technology start-up made a trade show splash booth-free

markempa

It combined these elements to promote the new brand at the trade show. The fun didn’t end at the trade show. Brickstream sent attendees a direct mailer with a magazine called The Wait Times featuring Seymour throughout, encouraging the reader to help reduce their customer’s wait times. A Facebook page for Seymour. Following up.