Webbiquity

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Twitter for Business: Is It Time?

Webbiquity

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process.

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Five Big Shifts in Social Media Marketing

Webbiquity

Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Social media marketing, in contrast, is ongoing.

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Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Failure to Incorporate Social Media. Another major blunder a business can make when it comes to participating in a trade show is the failure to incorporate social media into the process. Today, trade show organizers typically are aggressive in incorporating social media into their events.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

“Traditional&# media is struggling. Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Social media coverage is spotty. Banner ads? Amplify Your Content Through Vertical Websites.