Webbiquity

MAY 31, 2016

At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.” A free online market research tool. 21) FaqFox.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?).

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

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JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

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NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework. Internet Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

MAY 12, 2015

For the tennis video, we had previously performed our research on popular search queries. Jason has been quoted in the New York Times, Success Magazine and Yahoo! Proper Title Tags and Description. Title tags are an extremely important element that Google detects when determining the ranking power of a video. Make the title organic.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Webbiquity

MAY 3, 2011

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer. Maria Popova. Connie Bensen. Ellen McGirt. Elise Segar.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

FEBRUARY 10, 2011

Michael Wolf likes to use WordPress to create “magazine or newspaper style site(s)…(because) it’s easier to administer, easier to get writers to upload and format their own content, and it has RSS and other social tools built in or that can be integrated very easily with plugins,&# and in this post explains his process for setting up a (..)

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

AUGUST 19, 2021

Research Your Target Audience. Some things to think about when researching your product audience and creating your B2B buyer persona include: What is the primary age and demographic? This phase may take the longest, but if you do enough research, the insights you’ll gain are well worth the investment. Research Your Competition.

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

APRIL 19, 2010

To earn a buyer’s attention up-front, marketers must produce attractive content, whether through entertainment or games in the b2c space, or problem-solving, research-oriented materials in b2b marketing. While research shows that social media engagement increases revenue , direct tactical measurement is difficult.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

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FEBRUARY 28, 2011

. • Christopher Baccus – Executive Director of Digital and Social Media at AT&T. • Michelle Kostya – Social Media Support Program Manager, Research in Motion. • Baldev Solanki – Manager, Self Service, Research in Motion. • Angela Losasso – Director, Social Media, Research in Motion. • Felix Leander – Senior Social Media Marketing Manager, (..)

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

FEBRUARY 9, 2016

Five more key takeaways from this research: Image credit: emailmonday. And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops. Email marketing works—for both sellers and buyers. MediaPost ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Webbiquity

APRIL 10, 2017

Sample review: “I love Feedly for several reasons (including) its beautiful and clean magazine-type layout, and the seamless integration with Buffer…Feedly is a cloud based RSS aggregator and reader that is available for web browsers and mobile operating systems. . #4: 4: The 14 Best Content Planning and Research Tools. #5:

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

MARCH 23, 2017

Each day, more than 20,000 publications are uploaded, including magazines, newspapers, portfolios, catalogs, corporate literature, DIY guides, amd community programs. Sample review: “Use Issuu to create your own digital magazines or present PDFs in a new format (such as reports, whitepapers, guides, or ebooks).”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

FEBRUARY 21, 2011

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. 3 items that should be in your 2010 email budget by BtoB Magazine. 30 Beautiful Email Newsletters Design For your Inspiration by Tripwire Magazine.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

MARCH 1, 2012

2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. He helpfully divides his list of tools, most of which are market leaders, into five categories: keyword research, on-page criteria, rank checkers, competitive link research tools, and link monitoring tools. Google (and Yahoo!)

SEO 100

SEO Tools Best Practices SEM 100

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SEPTEMBER 20, 2016

Second, do some online research. There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. 10) How do you conduct keyword research?

SEO 100

SEO Lead Scoring Lead Ranking Paid Search Agency 100

Webbiquity

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.”

Tactics 100

Tactics Content Marketing Tips Screencast 100

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NOVEMBER 10, 2010

Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. Mike Volpe inbound marketing interruption marketing lead generation market research print advertising SEO social media statistics social media tips telemarketing.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

NOVEMBER 14, 2011

basic keyword research, HTML sitemaps, on-page keyword targeting) to significantly more strategic priorities (reputation tracking, social media promotion, content strategy). ” Among these ten mistakes: no keyword research, duplicate (and un-optimized) meta page title tags, and vague copy.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Webbiquity

MAY 13, 2014

Clearly it’s not that enterprise software vendors should start running print ads in Vogue magazine, or that machine tool manufacturers should invest in splashy TV commercials on The Golf Channel. With more than 90% of b2b purchases beginning with research on the Web, maximizing online presence is crucial for b2b vendors.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Webbiquity

FEBRUARY 21, 2012

eBooks / digital magazines. Research reports / briefs. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). These can be discovered by using keyword research tools or by talking to your customer-facing employees. Case studies. Presentations. Blog posts. Checklists.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

APRIL 18, 2012

Citing research showing that “Social media campaigns with a robust content marketing strategy provide approximately seven times the number of leads/conversions as a social media campaign without,” Chad Pollitt shows how content marketing positively affects conversion rates, SEO, referral traffic and branding.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

DECEMBER 30, 2014

Angela Hausman expounds on an infographic which illustrates “how to optimize content marketing strategy” in seven steps, starting with setting goals and conducting research, and progressing through promoting your content and analyzing results (“Use the KPI’s created earlier to monitor your performance.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

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JULY 26, 2010

B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

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JUNE 17, 2013

20 Free Social Icon Packs That Will Make Your Design Stand Up by Top Design Magazine. Give Your Website Soul With Emotionally Intelligent Interactions by Smashing Magazine. Still more social icon sets, from hearts and “Windows 8 style” to squares and sprockets. Free Social Media Icons (34 Sets) by Graphic Design Junction.

Design 100

Design Resources Mobile Advertising Landing Pages 100

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JANUARY 9, 2012

40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. The research firm calls these users Mass Connectors…Along with Mass Mavens—representing 13.8%

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

APRIL 20, 2012

Among the research results presented here, “Only 5% of online shoppers surveyed say they are primarily influenced by social media to visit a top retailer’s website. 5 Ways to Ruin Your Next Presentation by CIO Magazine. E-tail Marketing: Is Social Media Worth the Cost? by MarketingProfs. The short answer is—yes and no.

Resources 100

Resources Paid Search Agency Best Practices Advertising Agencies 100

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FEBRUARY 25, 2014

So does his research jibe with the statements from Matt Cutts reported above? The 2013 Google+ Marketing Guide by KISSmetrics. ** 5 STARS. Direct Measurement of Google Plus Impact on Search Rankings by Stone Temple Consulting. Pretty much.

Google 100

Google Business Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 27, 2011

Eric Vreeland addresses that gap in this excellent post, showcasing companies like Saleforce.com and Forrester Research , and also provides tips and guidance on how B2B marketers can make the most of the world’s largest social network. Facebook Stats, Facts and Research. Why I Don’t Use Facebook by PC Magazine.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

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MARCH 8, 2011

Kerry Spellman shows how customer understanding, keyword research and content tailored to each stage of the buying decision process can be used together to shorten the buying cycle and bring revenue in the door more quickly. Seven Ways to Convert Online Contacts Into Sales by Entrepreneur Magazine.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Webbiquity

SEPTEMBER 10, 2012

A technology innovator and engaging Twitterer based in Richmond, Virginia, Kishau Rogers the founder and President of Websmith Group, a company that provides web based software systems for healthcare and research organizations. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A technology innovator and engaging Twitterer based in Richmond, Virginia, Kishau Rogers the founder and President of Websmith Group, a company that provides web based software systems for healthcare and research organizations. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

MARCH 11, 2014

This presentation from CMI steps through best practices for marketing with a wide variety of content types, from blogs (used by 76% of North American B2B vendors and viewed as “effective” by 62%), eNewsletters and case studies to mobile apps, print magazines and annual reports.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Webbiquity

JANUARY 10, 2011

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. It started 2010 with roughly 350 million users and is now on its way to 600 million.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

MARCH 31, 2010

Each link is accompanied by a short illustrative snippet of the research findings. Market Research Findings from Around the Web. Predicting the Present with Google Trends by Google Research Blog. Research Findings from MediaPost Online Media Daily. At the same time, magazine net ad revenue declined 10.2%

Paid Content 100

Paid Content Social Media Research Social Marketing 100