RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Liveintent

NOVEMBER 23, 2021

LiveIntent recently attended AdWeek’s Elevate: Publishing conference. Over three days, publishers and tech partners came together virtually to discuss the hottest topics and trends in the publishing world. Poetically speaking, it was: know thy reader, know thy business. The cycle supports itself.

Newsletter 124

Newsletter Loyalty Business Curation 124

Mereo

SEPTEMBER 10, 2020

In late 2019, the International Air Transport Association (IATA) published the “Economic Performance of the Airline Industry” report. Find the entire article on pages 18-19 of the Top Sales Magazine September Issue and dive into the elements of RICH content. It predicted a 4.1% growth in global air traffic demand in 2020.

Leads 77

Leads Lead Marketing Qualified Leads Forecasting 77

Sales Engine

OCTOBER 16, 2015

I’ve always loved magazines—most of us do, right? You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. But have you ever thought about why magazines are so popular?

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Contently

FEBRUARY 14, 2017

In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. So Richard Stengel, the magazine’s former editor-in-chief, made a drastic move. ” The way people interact with media and social media today affects publishing schedules. .”

Distribution 132

Distribution Open Rate Newsletter Social Media 132

Marketing Insider Group

SEPTEMBER 29, 2020

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. Not only is the content interesting, but the blog is also very well designed with eye-catching images and magazine-like formatting. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. Some people have been amazing resources to the magazine over the years – people who keep coming back with great ideas, stories, and people. Finally, in November we published one of my all-time favorite articles of all time. Click To Tweet.

Marketing AI 93

Marketing AI Peer-to-peer Television marketing Creativity 93

Contently

AUGUST 24, 2018

Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader. What prompted the new features that bring publishers closer to your users?

Brand Identity 114

Brand Identity Branding Distribution Rules 114

Parse.ly

JANUARY 22, 2019

As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019. Okay, Spirited Media is clearly a publisher through and through. Where to look for inspiration?

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You can find a list of academic journals at Jstor.org.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Contently

JANUARY 18, 2018

Snapchat is not normally a place for heartbreak, but given its current identity crisis, it could be headed for a messy split from brands and publishers. Then there’s the matter of Discover, Snapchat’s daily magazine-like channel full of content from major news and entertainment publications that disappears after 24 hours.

Multi-Channel 103

Multi-Channel Branding Brand Identity Distribution 103

Biznology

DECEMBER 5, 2013

As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. GQ Style from GQ Magazine. (Photo credit: Wikipedia). Babies from Babble.

Outreach 80

Outreach Wikipedia Social Media Internet Marketing 80

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Implement a Consistent Publishing Schedule. There are many benefits to regular publishing. TripAdvisor. Source: [link].

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Contently

AUGUST 24, 2018

Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader. What prompted the new features that bring publishers closer to your users?

Brand Identity 73

Brand Identity Branding Distribution Rules 73

B2B Memes

DECEMBER 8, 2010

Magazine publishers love it. Especially B2B publishers (why do you think they call it “controlled circulation&# ?). To a cynical eye like mine, this seems to be the back story to the ongoing tussle between periodical publishers and Apple over the management of magazine app subscriptions. Then it’s evil.

Pricing 100

Pricing Price Course Media 100

Anyword

MARCH 11, 2020

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers are using their content to bring a profit?

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

SnapApp

MAY 2, 2016

On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp. Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! Exciting news!

Features 48

Features Sales Cycle Stats Custom Publishing 48

Trade Press Services

FEBRUARY 19, 2024

With only 140,000 employment-based visas available each year , it’s vital to pay attention to the do’s and don’ts to maximize your chances for success: Do contribute content to relevant industry magazines and journals. Marketers understand the benefits of publishing bylined articles and other content in trade publications.

Marketing AI 99

Marketing AI Peer-to-peer Press Paid Search Agency 99

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. After months and months of scouring job boards, there was a position open as an editorial assistant for a magazine.

B2B Thought Leadership 73

B2B Thought Leadership Thought Leadership Press Conference 73

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

Integrated B2B

SEPTEMBER 1, 2014

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Publishing is just the beginning.

Paid Search Agency 40

Paid Search Agency Companies Marketing Budget Creation Barriers 40

Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. BtoB Magazine to Become Part of Advertising Age.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

B2B Memes

JUNE 21, 2010

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

Biznology

JANUARY 4, 2012

My friend, Paul Gillin has a blog called Newspaper Death Watch that chronicles the slow decline of an entire publishing industry. Everyone knows that some parts of the publishing business are dying because the Internet gives content away. Parents Magazine. Why are these smart marketers doing what publishers once did?

Planning 80

Planning Paid Search Agency Wikipedia Internet Marketing 80

ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. In 1933, Thomas Register began publishing Industry Equipment News (IEN). Many advertisers were listed on the reply card.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Anyword

AUGUST 14, 2018

Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. But many publishers possess an asset whose potential to generate revenue often goes unrealized: the email database. Stand alone emails and the importance of advertiser-publisher alignment.

Storytelling 40

Storytelling Newsletter Distribution Click Rate 40

Contently

APRIL 2, 2018

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. The Furrow is still in print today, making it not only the pioneer example of content marketing, but the longest running branded magazine in publication.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

Contently

APRIL 28, 2016

for its 2014 #MontyThePenguin ad, but the retailer has long been investing in brand content in the form of print magazines. In 2012, Edition surpassed category leader Glamour to become the fashion magazine with the largest circulation in the U.K., Over-fifties in the U.K. The post How 3 U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Contently

NOVEMBER 22, 2016

Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. When Vice launched in 1994, the culture platform was nothing more than a print magazine giving voice to music and cultural trends not covered elsewhere.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Bannersnack

DECEMBER 21, 2022

On October 27th 1994, Wired Magazine (back then hotwired.com) published the first banner ad ever: “Have you ever clicked your mouse right here? Digital banner advertising had its Eureka moment of inception as well–and it also has changed quite a bit since it first came about. Source Pretty?

Banners 98

Banners Display Advertisements Advertising 98

Martech

AUGUST 4, 2022

After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder and editor in chief of Cherry Bombe , opened a restaurant. “I I had never worked in restaurants, but I’d done everything related to books and magazines and newspapers,” said Diamond.”.

A/B testing 106

A/B testing Eye-Tracking Outreach Custom Publishing 106

Chris Koch

OCTOBER 6, 2009

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. And I think those metaphors are useful for simplifying the content process (and for improving it) because most of us are familiar with the publishing model. Research the reader.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Content Standard

MARCH 27, 2018

While you may not want to admit it, most content marketers have performed some variation of the Google search: “What is the best time and day to publish content?” ” You scrolled through countless articles, listicles, and surveys from industry experts extolling their personal philosophies on publishing cadence.

Custom Publishing 66

Custom Publishing Click Rate Case Studies Analytics 66

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. The Basics: Defining the Contenders. Now, on to the numbers.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Chris Koch

OCTOBER 6, 2009

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. And I think those metaphors are useful for simplifying the content process (and for improving it) because most of us are familiar with the publishing model. Research the reader.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

SnapApp

JULY 2, 2014

Boston Magazine used a SnapApp survey to challenge the residents of Boston to determine their city’s absolute best burger. How Does Interactive Content Help Me Market My Publishing Company? This lead data can then be used for Boston Magazine's future marketing campaigns. . It's simple. Learn how you can get started now ! .

Customer Surveys 48

Customer Surveys Advertising Mediums User-Generated Content Interactive Marketing 48

B2B Memes

MARCH 2, 2011

As she explains, pure content businesses like magazines are just one of three types of media options for advertisers. But now that advertisers no longer need publishers for distribution, what’s left to offer them? In theory, publishers still do. Content, of course. Why don’t more of them realize it?

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100