Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. Marketing Magazine ). Marketing Magazine ). Marketing Magazine ). And use video. Sword and the Script ). MediaPost ). MediaPost ). 41 Stories ). 41 Stories ).

Stats 100

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FEBRUARY 2, 2016

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Branding Bricks ). MediaPost ).

Stats 100

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Webbiquity

OCTOBER 16, 2018

And your product or service may be exactly what they need to solve it. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. The product sets don’t compete but do both appeal to the same business security system buyer.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Apple could create an aggregation site to pull in blog posts and reviews about the product. pitching bloggers social media informer Social Media Today Tony Karrer trade magazines.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then sales people would contact the prospects and use a “consultative&# sales process. Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

JUNE 11, 2013

It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services.

Allocation 100

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Webbiquity

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework. Online Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

MAY 31, 2016

Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.” The online “magazine rack” highlights the most popular online content across a huge number of topics, from Acupuncture and Advertising to Zombies and Zoology. ” — Maximize Social Business.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

APRIL 14, 2010

15 Essential Checks Before Launching Your Website by Smashing Magazine. 10 Great B-to-B Sites by BtoB Magazine. Rae Hoffman provides step-by-step instructions for creating a custom 404 error page in the WordPress Thesis template, and includes a link to 100 awesome and creative 404 error pages for inspiration.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

MAY 12, 2015

If the video is of a high quality, this rich media can allow users to learn more about your product or service. Invest in a Quality Production. Jason has been quoted in the New York Times, Success Magazine and Yahoo! If you are going to take the time to create a video, you want the user experience to be good.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Webbiquity

JANUARY 30, 2012

90+ WordPress CMS Themes and Plugins by Tripwire Magazine. ” This brilliant article delves into the technological, economic, cultural and environmental factors behind the success of WordPress, and inspired more than 70 comments. WordPress Plugin Compilations and Reviews.

CMS Development 100

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Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. It’s more about making current sales cycles more productive than about generating new potential business. Not even close.

Facebook 100

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Webbiquity

APRIL 19, 2010

B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Production was active, consumption was passive. That equation is now reversed.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

DECEMBER 3, 2021

You’ve put in countless hours of work to make your product offering just right. The package design will serve as the silent spokesperson for your product when it hangs in a display or sits on a shelf. Use graphics that make sense for the product. Your package design might be reproduced in a magazine or newspaper ad.

Design 279

Design Tips Paid Search Agency Display 279

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OCTOBER 19, 2021

People want not only beautiful images but ones that are unique to your product or service. Note how they showcase the variety of their products. Eleanor Hecks is editor-in-chief at Designerly Magazine. At the same time, make sure your design adapts for smaller screens.

Design 313

Design Trends Marketing Automation Services B2B 313

Webbiquity

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

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APRIL 10, 2017

Enter any word, phrase, brand or product name, or boolean string, and Google will send you periodic email updates of all mentions it finds. WhosTalkin.com is a social media search tool that allows users to search for conversations surrounding topics, keywords, products, or brands. 30: The 14 Best Personal Productivity Tools. #31:

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

JULY 16, 2019

The Product. In the 1990s I became a contributing editor to several financial management magazines in the USA, and by the late 1990s a keynote speaker. That’s how ProfitSee got started a decade ago. Here is the company’s story. The biggest challenge business owners face is fiscal management.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Multivariate analysis 146

Webbiquity

MARCH 23, 2017

So how much time should you spend on content promotion versus content production? Each day, more than 20,000 publications are uploaded, including magazines, newspapers, portfolios, catalogs, corporate literature, DIY guides, amd community programs. 30: The 14 Best Personal Productivity Tools. #31: Google Review Count: 141.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

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FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. 30 Beautiful Email Newsletters Design For your Inspiration by Tripwire Magazine. by BtoB Magazine. Easy Ways to Socialize Your Email by Direct Magazine. Email Marketing Tips and Tactics. 3 keys to optimizing the email experience by iMedia Connection.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

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JULY 25, 2019

Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. Guest post by Joey Feldman. Authors and writers used to be people distant from the most of the world. They were famous but unfamiliar, like Hollywood movie stars.

Interactive Marketing 139

Interactive Marketing Communities Video Marketing Planning 139

Webbiquity

FEBRUARY 9, 2016

Email is the only digital channel that outperforms old media standbys in terms of how consumers prefer communcations with companies — postal mail (preferred by 48%), television ads (preferred by 34%) and print media, such as magazines and newspapers, (preferred by 31%). MarketingSherpa ). MarketingProfs ). MarketingSherpa ). MediaPost ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

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FEBRUARY 18, 2020

Traditionally , the commercial construction and design industry has used expensive, traditional marketing efforts to showcase their services and lines of products, and relied on old relationships to generate new business. The Product. They wanted a better way to work for their clients—and together we knew we could create one.

Work Management 46

Work Management Marketing Management Advertising Agencies Paid Search Agency 46

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MAY 13, 2014

Clearly it’s not that enterprise software vendors should start running print ads in Vogue magazine, or that machine tool manufacturers should invest in splashy TV commercials on The Golf Channel. Product/Service Friction. The ability to purchase a “whole product” (e.g., Partial solutions. Complexity in use.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

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MARCH 1, 2012

Ted’s conclusion: “Bruce’s product is very broad and comprehensive and covers more bases…(than) other tools…and is well worth trying out.” 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine. ” A Complete Review of Wordtracker’s Link Builder by SEO Book.

SEO 100

SEO Tools Best Practices SEM 100

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DECEMBER 30, 2014

They are creating an entirely new destination for readers that looks less like a corporate website and more like a news magazine. Peak Content: When Does Content Marketing Hit Its Breaking Point? by HubSpot. an offer of an assessment or ROI calculator). Content Marketing in 2014: Are You Prepared? by HubSpot.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Webbiquity

FEBRUARY 21, 2012

Product data sheets / brochures. eBooks / digital magazines. Product reviews. Product comparison grids. • Product comparison grids. • research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Content can be produced in a wide variety of formats: • White papers.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

NOVEMBER 10, 2010

You have to jump in all the way, and involve your best people: the ones who know your products and services inside and out, and understand the issues your customers face. You can’t dip your toe in the water, and don’t put an intern in charge of your social media efforts!

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

JULY 26, 2010

B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Who Needs Editors?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

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APRIL 18, 2012

At the other end of the spectrum, just 15% are using mobile-specific content, while 14% produce digital magazines and 10% participate in virtual conferences. • .” Content best practices for 5 marketing channels by iMedia Connection. The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%).

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

JANUARY 9, 2012

40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Maria Pergolino shares nine tips for B2B marketing success on Twitter, such as sharing the workload for the corporate Twitter account among several people, sharing valuable content, and using Twitter tools (see below) to maximize productivity. Twitter Tools.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

SEPTEMBER 20, 2016

Rich snippets , for example, are very important for consumer ecommerce site SEO, but don’t matter much for enterprise B2B technology products. The key elements of SEO also vary somewhat by business type. So how much should you expect to pay?

SEO 100

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APRIL 20, 2012

If Danyl’s post above got you interested in exploring QR codes, Lee Carpenter-Johnson presents 10 ways to use them in business, from placing them on cash register receipts (particularly if you have a mobile-savvy clientele) and product labels to business cards and print ads. 5 Ways to Ruin Your Next Presentation by CIO Magazine.

Resources 100

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NOVEMBER 14, 2011

This disconnection could be due to the difficulty of creating content,” he presents some quick case study-based guidance on how to plan and execute a productive content development strategy. How To Optimize Your Website for Local Search by Entrepreneur Magazine ** 5 STARS Noting that “Local search is essential to small businesses.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Webbiquity

FEBRUARY 25, 2014

Writing that he’s “now paying serious attention to my Google Plus page and here’s 3 reasons why you should too,” Ray Hiltz (one more time) details developments that make Google+ a more attractive and productive platform for businesses, such as that “Google+ Pages are people too.

Google 100

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Webbiquity

SEPTEMBER 10, 2012

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100