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Don’t Publish a Press Release. Create a Product Story Instead

Contently

It reads like the title of an award-winning magazine feature. 88 Acres” is the platonic ideal of a product story. A Microsoft employee wrote about other people at Microsoft using the company’s products, and it didn’t come across as self-promotional. Now, the series has become a staple of new product releases.

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8 ways to drive better results from your product launches

Tomorrow People

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue.

Product 156
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How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. ” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind. “Dollar Scholar is its own product,” he said.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

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Building Product Marketing Icons – Old vs. New

Navigate the Channel

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

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Inc. Magazine Honors 6sense as one of America’s Fastest-Growing Private Companies on the Inc. 5000

6sense

magazine today revealed that 6sense is No. Looking ahead, we will continue investing in our people and platform to accelerate delivery against our aggressive product roadmap, helping our customers and partners set the bar higher and continue to win.”. 936 on its annual Inc. Complete results of the Inc. The post Inc.

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44 Important Marketing Productivity Statistics

Zoominfo

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.